- Prep & Predictions: OneSpot's Adam Weinroth On 5 Things You Need To Know For 2016
RTBlog, Tobi Elkin - Monday, November 23, 2015
During the last week or so, I've been talking with people fr ...
- Xerox Sponsors Content On 'Atlantic' To Promote New Branding
Content Marketing Insider, Thom Forbes - Friday, November 20, 2015
Reading Xerox's brief about what it wants to accomplish with its n ...
- What Pinterest's New Ad Format Means For Marketers
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
Pinterest, the content-sharing platform, which works by allowing users to pin onli ...
- If One In Five Content Engagement Is A Problem, Let's Pray We Will All Become Victims
London Blog, Sean Hargrave - Wednesday, November 18, 2015
A one in five engagement rate with digital content has to ...
- The North Face Transports OUTSIDE Subscribers To Nepal Through Virtual Reality
SearchBlog, Laurie Sullivan - Tuesday, November 17, 2015
The North Face will transport 75,000 subscribers of the publication OUTSIDE ...
- BuzzFeed Chief Exec Says Publishers Are To Blame For Ad Block Surge
Around the Net In MAD London, Sean Hargrave - Friday, November 13, 2015
Jonah Peretti, chief executive of BuzzFeed, says intrusive, terrible third-party software h ...
- JetBlue's Content Gets Busier And Busier
Content Marketing Insider, Thom Forbes - Friday, November 13, 2015
In its content marketing, JetBlue Airways "shied away from telling a JetBl ...
- Connecting With People By Connecting The Data Dots
Content Marketing Insider, Thom Forbes - Friday, November 6, 2015
As soon as she read that Kim Kardashian had posted an "OM ...
- Purple Cows, Black Friday, And Green Money
Performance Marketing Insider, David Rodnitzky - Friday, November 6, 2015
Several years ago, I got a purple and white milk carton ...
- Otter Media Expects $200M In Revenue This Year
Around the Net in Video, P.J. Bednarski - Thursday, November 5, 2015
The joint venture between AT&T and The Chernin Group has grown ...
- Data Storytelling Set To Grow Exponentially
Content Marketing Insider, Thom Forbes - Friday, October 30, 2015
It's not often that the interests of investigative journalists and brand markete ...
- OneSpot Expands Retargeting Solution, Expands Engagement
Email Marketing Daily, Jess Nelson - Thursday, October 29, 2015
OneSpot, a content marketing platform, announced a new suite of SaaS omnichann ...
- Harnessing Big Data to Transform Marketing
Connected Thinking, Chuck Martin - Monday, October 26, 2015
Anyone following the Internet of Things knows that big data is o ...
- StreamSend Content Share Automates Email Newsletters
Email Marketing Daily, Jess Nelson - Monday, October 26, 2015
StreamSend has announced a new suite of tools to help email markete ...
- Headphones Campaign Invites Audiophiles To Build 'Monument In Sound'
Content Marketing Insider, Thom Forbes - Friday, October 23, 2015
Most teaser campaigns are more about anticipation than participation, more like looki ...
- The Internet of Connected Lights
Connected Thinking, Chuck Martin - Thursday, October 22, 2015
Because the Internet of Things is so massive, with many billions ...
- WhoSay Is A Lot More Than A Showbiz Site
VidBlog, P.J. Bednarski - Tuesday, October 20, 2015
Yes, it is chock full of Hollywood news. But WhoSay.com is al ...
- DigitasLBi Signs Content Deal With Lauren Laverne's The Pool
Around the Net In MAD London, Sean Hargrave - Monday, October 19, 2015
The Pool was launched in April by BBC radio presenter Lauren Laver ...
- Fighting Tobacco's Unrestricted Role In Movies
Content Marketing Insider, Thom Forbes - Friday, October 16, 2015
A very close friend is dying from chronic obstructive pulmonary disease ...
- The Nerve! YouTube Tells Advertisers To Advertise On YouTube
VidBlog, P.J. Bednarski - Friday, October 16, 2015
At a London event, YouTube's UK/Ireland managing director tells advertisers they shou ...
- Boots UK Signs Content Deals With Eight Partners
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
Boots UK has teamed with eight media partners to advise and suppo ...
- Toyota Sponsors Live Music Performances On Yahoo
MediaDailyNews, Laurie Sullivan - Tuesday, October 13, 2015
Toyota, Yahoo and Live Nation will create original content highlighting new a ...
- Ad Blockers Got You Down? Time to Up Your PR And Content Marketing Efforts
Mediapsssst, Richard Whitman - Sunday, October 11, 2015
Unless you've been asleep for the last six months, you're well awa ...
- Listening, Learning And Tweaking The Messages
Content Marketing Insider, Thom Forbes - Friday, October 9, 2015
Amaranth is gaining traction as a highly nutritious grain -- due ...
- Next On Consumers' To-Block List: Content Marketing!
Online Spin, Maarten Albarda - Monday, October 5, 2015
It was Advertising Week in New York last week, and the discussio ...
- Publishers Concerned By Brands As Media Owners, As Well As Ad Blocking At AOP Conference
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Ad blocking and click fraud may have been grabbing the lion's sha ...
- Providing The Backbone For Crowdfunding Campaigns
Content Marketing Insider, Thom Forbes - Friday, October 2, 2015
Like many an inventor and entrepreneur over the years, Dan Ikoyan probab ...
- Content Partnerships Not Always Smooth Sailing
MAD, Larissa Faw - Thursday, October 1, 2015
The demand for content increasingly drives players with conflicting interests to beco ...
- Is Programmatic Delivery Of Native Advertising The Answer To Ad Blocking?
Programmatic Insider, Sean Hargrave - Friday, October 2, 2015
Research shows that B2B marketers in the U.S. hold content, SEO a ...
- Content Marketer Says Native Advertising Will Fail
Mediapsssst, Richard Whitman - Wednesday, September 30, 2015
Brand-told stories work harder for a brand when they appear on neutr ...