• Marketing Week, Wednesday, November 18, 2015 6:34 AM

Pinterest, the content sharing platform, which works by allowing users to pin online content to a virtual board, announced it will launch its ‘promoted pins’ ad platform in the UK during the first six months of 2016 at the Web Summit in Dublin this month. The offering has been running in the US for over a year. A promoted pin is a paid ad that ensures pins appear in the most relevant places on Pinterest. Marketers can target specific consumer groups, track data and pay on an engagement or click-through basis.

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