Tag results for "content marketing"
- The Business Of Storytelling: Towards Content ROIPHOENIX -- Expedia Media Solutions Director Jason Rubenstein's presentation at the MediaPo ...
- Content Marketing's Tool Belt: The Intersection of Content and SocialThere is far too much content regurgitation in marketplace and not enou ...
- Less Is More: Diving Into The Data Of Content Marketing“Content is the panacea, but we’re not actually very good at it,&rdqu ...
- Sponsored Content: What Agency Department Will Claim It?Native advertising's recent hype has contributed to its growing footprint from in-fe ...
- Fullscreen Announces 'Uploader' Making It Easy For Creators To Post To FacebookFullscreen, the largest YouTube multichannel network today, in concert with Facebook, announc ...
- Cision Acquires Viralheat, Expanding Content Marketing Support Into SocialMedia company Cision reported Monday the acquisition of Viralheat, a social to ...
- 'The Real Thing'? Not This Coke CampaignSometimes the smartest brands use content marketing in a remarkably dangerous a ...
- Blippar AR Visual Image Search @SXSW Demonstrates Emerging Content Marketing StrategyBlippar demonstrated Saturday a new version of its mobile augmented reality sear ...
- Study: 'NYT' In-House Native Agency Beats Outside EffortsWhen, in December, 2013, The New York Times announced plans for advertisi ...
- Old Navy Tries Tumblr For Gen Y's Spring PushThe new effort is "for the younger end of our segment, t ...
- Kraft Rolls Out Recipe Hub, Content Marketing Program For 'Strapped' ConsumersWhile budget-conscious -- or what Kraft calls "strapped" -- consumers, along wi ...
- Omnicom's FleishmanHillard Strikes UGC Deal With News Corp.'s StoryfulFleishmanHillard continues to expand its brand content chops, announcing a deal Tuesd ...
- Native's Impact: Measuring Brand Clarity And MessagingThe success of a display campaign is relatively easy to understand: W ...
- CBS, Toyota Joining For Charity Video SiteCBS will announce the launch of “Viewers to Volunteers,” or V2V, ...
- PepsiCo Taking A Hard Look At Its Digital PerformancePepsiCo is in the throes of a global push to measure t ...
- Costco's Surprisingly Large-Circulation MagazineQuick: What is the largest-circulation print monthly in these United States? ...
- TVPage Beckons Retailers, Brands To Make Their Own YouTube TVPage.com, a San Diego-based business enterprise solution, provides the dashboard and technolo ...
- Salesforce Reaches For Predictive Decisions In Marketing CloudSalesforce moves into predictive analytics Thursday, releasing Marketing Cloud Predictive Decisions ...
- CBS' Studio 61 Aims To Mesh Ads With ContentAt CBS Interactive, with more than 20 sites, personnel for the n ...
- Former Borders Group VP Finds Funding From Book ContentBob Chunn, a former vice president at Borders Group, the book giant that went o ...
- Relevant, Original Content Brings Authority To Lesser-Known SitesMarketers need to stop relying on public domain information -- or conte ...
- What You Don't Know About Millennials And Content MarketingGoogle "Millennial" and it's easy to see why every marketer is freaki ...
- PepsiCo Running Video Contest With LinkedIn To Recruit For Content MarketingTo enter, U.S. college and university students can create a short vide ...
- Oscars Stay On-Brand As TV's 'Ladies' Night'No TV brand screams "Ladies' Night" more than the Academy Awards. Television ...
- Hopefully This Newly Launched Content Agency Won't Litter the Ad World With CrapIt's all about content. Advertising is dead, after all. ...
- Havas Partners With NewsCred On NativeHavas Media Group has formally partnered with the content marketing platform NewsCre ...
- A Handful Of Content Creation Tools You Might Not KnowFinding the correct tool for curation, aggregation, content creation, and workflow shou ...
- Hulu Launches Watchlist To Help Users Manage 'Their' ShowsOnline video hub Hulu has launched “Watchlist,” a personalized feature that hel ...
- Havas, NewsCred Strike Global Content Marketing AccordThe deal comes after nine months of collaboration between the parties. ...
- Content Marketing Has Turned The Advertising Landscape Into A Pile Of CrapThe problem with content marketing, of course, is that everyone is tryi ...
