- Video Content In-View Ads Rising
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 17, 2015
Video ad viewability and fraud continues to taunt marketers looking to a ...
- Social Media Use Drives Mobile Game Success
Content Marketing Insider, J. Max Robins - Friday, February 13, 2015
Before releasing her company's mobile game Seaboard just prior to Christmas, Blackfl ...
- AutoWeb Gets Creative With adMarketplace Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 12, 2015
AutoWeb, a vehicle search engine with social sharing features, has secured ...
- Native Advertising Is The Future, But It Means Nothing
Online Spin, Tom Goodwin - Thursday, February 12, 2015
Everybody is talking about native advertising as the future, but it's ...
- 18 Search Trends For 2015
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 9, 2015
Merkle RKG details 18 trends for 2015, and tells us why ea ...
- Vistaprint Sells Business Cards With Emotion
Marketing Daily, Aaron Baar - Friday, February 6, 2015
"We've come to truly understand our customers," Bridget O'Brien, Vistaprint's VP ...
- History Channel Gets A Youthful Sheen
Content Marketing Insider, J. Max Robins - Thursday, February 5, 2015
Late last year, when the History Channel started touting its mini-series, "So ...
- Using Data To Empower Your Customers
Email Insider, Loren McDonald - Thursday, February 5, 2015
Data is more than a one-way selling tool we use to crea ...
- Viggle Revs Top $7M, Adds 1M Users
MediaDailyNews, Wayne Friedman - Wednesday, February 4, 2015
Viggle, a TV/entertainment marketing and rewards company, witnessed growing revenue in i ...
- Taboola Raises $117M, Plans To Double Down On Automation
Real-Time Daily, Tyler Loechner - Wednesday, February 4, 2015
Taboola, a content advertising platform, on Wednesday announced it has raised $1 ...
- Spotting The Trendspotting Lists
MAD, Larissa Faw - Tuesday, February 3, 2015
Los Angeles-based advertising agency Ignited has sifted through more than 100 tre ...
- Squarespace, Jeff Bridges Dream Up Branding Spot
Content Marketing Insider, J. Max Robins - Thursday, January 29, 2015
The duo of Squarespace and Jeff Bridges have teamed up for ...
- Owned, Earned And Native Have Arrived -- Have You?
Native Insider, Dan Rubin - Wednesday, January 28, 2015
For years, we've talked about the combination of paid, owned and earn ...
- 8 Ways To Repurpose Your Content For Increased Visibility
Search & Performance Marketing Daily, Brian Patterson - Wednesday, January 28, 2015
Publishing and promoting content is a labor of love. Marketers spend wee ...
- Snapchat Launches Media Platform Discover
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 27, 2015
Giving some power back to professional publishers, Snapchat just unveiled Discover ...
- How To Validate Content Before Creating It
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 23, 2015
Know what the audience want before going through the effort to crea ...
- Hulu Makes Series Deal With RocketJump
Around the Net in Video, P.J. Bednarski - Friday, January 23, 2015
The streaming service
unveiled plans for a new series from RocketJump, the stud ...
- What To Do If Your Target Audience Hates You
Content Marketing Insider, J. Max Robins - Friday, January 23, 2015
Sometimes the best way to grow your audience is to realize th ...
- New Content Push From Snapchat, Tumblr Show A Growth Dynamic
VidBlog, P.J. Bednarski - Friday, January 23, 2015
Snapchat is the latest, and maybe the most surprising, to announce ...
- Amazon's 'Transparent' Success And Its Other Transparent Failures
VidBlog, P.J. Bednarski - Thursday, January 22, 2015
If Amazon delivered these new pilots to you, by now you'd ...
- Vessel, With An Exclusive Video Window, Starts Now
VidBlog, P.J. Bednarski - Wednesday, January 21, 2015
CEO Jason Kilar is betting that sufficient millions of users will p ...
- Netflix's 'House Of Cards' Raises Product Placement Stakes
Content Marketing Insider, J. Max Robins - Friday, January 16, 2015
When "House of Cards" returns for a third season on Feb. 2 ...
- Vimeo Makes An Exclusivity Deal With Maker Studios
Around the Net in Video, P.J. Bednarski - Thursday, January 15, 2015
In what seems to be at least partially a reaction to t ...
- YouTube's Untapped Potential: Why Do Brands Overlook Digital Celebs?
Content Marketing Insider, J. Max Robins - Thursday, January 8, 2015
I'm having trouble getting my brain around the fact that YouTube ...
- Facebook Is A 'Home Base' For Many, And Increasingly, A Video Hub, Too
VidBlog, P.J. Bednarski - Friday, January 9, 2015
Pew says 71% of Internet users use Facebook, the same percentage ...
- Why Marketers Need Content Analytics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 7, 2015
As marketers continue to get more comfortable with content marketing strategy a ...
- Visit California Revamps Visitor's Guide
Marketing Daily, Tanya Gazdik - Tuesday, January 6, 2015
The 187-page 2015 edition includes 12 feature articles aimed at inspiring potenti ...
- Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015
Content Marketing Insider, Marla Schimke - Friday, December 19, 2014
Marketers from companies of all sizes are working hard to create quali ...
- Mumm Tries A Video Campaign That Has You Seeing Double
VidBlog, P.J. Bednarski - Friday, December 19, 2014
A new to the U.S. marketing company is behind a Mumm champag ...
- Marriott, Sweet! Hotel Chain Details Video Plans, Including Snapchat Channel
Around the Net in Video, P.J. Bednarski - Wednesday, December 17, 2014
Marriott’s content studio revealed several new digital marketing projects, including a Snapch ...