- All The Good Things: Barely Surviving Streaming Shows Need To Breathe
TV Watch, Wayne Friedman - Tuesday, September 19, 2023
HBO's critically acclaimed "Winning Time: The Rise of the Lakers Dynasty" ...
- Yaccarino Appoints 4 Execs At X, Brett Weitz Named Head Of Content
MediaDailyNews, Colin Kirkland - Thursday, September 14, 2023
X named Brett Weitz head of content, talent and brand sales; Moniq ...
- Why Television Reach Is Poised To Strike Out
Planning & Buying Insider, Joe Mandese - Friday, September 15, 2023
New research indicates a net 27% of U.S. TV viewers aware ...
- McCann Launches Content Studios Focused On Social, Influencer And Creator Services
MAD, Steve McClellan - Tuesday, September 12, 2023
The agency says the goal is to simplify for clients the proce ...
- Google Sends Some Advertisers Through New Ad-Verification Process
MediaDailyNews, Laurie Sullivan - Tuesday, September 12, 2023
Ad-verification processes are changing across Google as the company continues to cyc ...
- The Future Of UGC On TikTok Shop: A Q&A With Thomas Ma
MediaDailyNews, Colin Kirkland - Monday, September 11, 2023
Thomas Ma, TikTok creative marketing partner and managing director, Sapphire Studios, discuss ...
- X Corp Sues To Block California Content-Moderation Law
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
X Corp, formerly Twitter, on Friday sued to strike down a n ...
- Why The Streaming, Linear TV Worlds Should Care About 'Outstream' Video Ads
Media Insider, Dave Morgan - Thursday, September 7, 2023
Now that we're seeing real fungibility of linear TV annual ad spe ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Roku To Lay Off Another 10% Of Staff, Reduce Content To Control Costs
MediaDailyNews, Karlene Lukovitz - Wednesday, September 6, 2023
The Roku Channel is just the latest to cut licensed content ...
- Publishing, Journalism Orgs Release 'Global Principles' For AI
MediaDailyNews, Karlene Lukovitz - Wednesday, September 6, 2023
Principles stress that AI tools must be developed in accordance with establish ...
- TikTok's AR-Creation Studio, Effect House, Leaves Beta
MediaDailyNews, Colin Kirkland - Thursday, August 31, 2023
The short-form video platform's AR studio closely resembles Snapchat's Lens Studio ...
- Stagwell's ReachTV Taps Sealey For Development, Production Role
People on the Move, Steve McClellan - Wednesday, August 30, 2023
Stagwell’s streaming television network targeting travelers, ReachTV, appointed George Sealey executive vi ...
- Will Max Be The Next Netflix - Or Maybe Just 'John From Cincinnati'?
TV Watch, Wayne Friedman - Wednesday, August 30, 2023
Even HBO has had programming clunkers. "John From Cincinnati" started up rig ...
- For National Dog Day, Bark Expands Tattoo Contest
Marketing Daily, Sarah Mahoney - Friday, August 25, 2023
The D2C brand wants fans to be able to keep their d ...
- YouTube Shorts Product Lead Offers Insights For Creators And Brands
MediaDailyNews, Colin Kirkland - Friday, August 25, 2023
YouTube Shorts' product lead Todd Sherman discusses hashtags and ideal posting time ...
- Amazon Web Services, The Sleeping Generative AI Giant
MediaDailyNews, Laurie Sullivan - Monday, August 28, 2023
Generative AI has changed how content is consumed - many places whe ...
- X Blocks Links To Political Organizing Platform Used By Democratic Party
MediaDailyNews, Colin Kirkland - Thursday, August 24, 2023
X has been called out for temporarily blocking links to NGP VA ...
- Google To Comply With The Digital Services Act
Performance Marketing Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- Hyper-Local TV News: Helping To Combat The Impact Of TV Station Cord-Cutting?
TV Watch, Wayne Friedman - Thursday, August 24, 2023
Can local TV streaming efforts find stable financial footing in a wor ...
- IAS Brand Safety, Suitability Shows How Marketers Identified 61% Of Dangerous Content
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Measure, calibrate, and optimize are part of a new strategy outlined ...
- OpenAI: GPT-4 Could Revolutionize Content Moderation
Digital News Daily, Karlene Lukovitz - Thursday, August 17, 2023
Tech can compress months' worth of review work down to hours, sa ...
- Disney, WBD, Paramount Maintain Top Spots For Original TV, Movie Content Demand
Television News Daily, Wayne Friedman - Wednesday, August 16, 2023
In consumer demand for programming on all networks/platforms, the bulk of conte ...
- Turns Out X Actually Is A Much Healthier And Safer Platform -- If You're A Nazi
Red, White & Blog, Joe Mandese - Wednesday, August 16, 2023
A week after CEO Linda Yaccarino boasted about its brand-safety gains, ...
- OpenAI Says GPT Can Be Used For Content Moderation
Around the Net in Email, Ray Schultz - Tuesday, August 15, 2023
OpenAI has developed a way of using GPT-4 for content moderation, ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Meta Seeks New Hearing In Battle Over Former Ad-Targeting Options
Digital News Daily, Wendy Davis - Thursday, August 10, 2023
Meta Platforms is asking a federal appellate court for a new heari ...
- Reruns' Share Of Ad Spend Leaps Due To Strikes
Digital News Daily, Karlene Lukovitz - Friday, August 11, 2023
Reruns' share of spend hit 21% in June -- up 10 percenta ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- Married... With Networks: Nexstar CEO Says It Has The Next Fox TV
TV Watch, Wayne Friedman - Thursday, August 10, 2023
Does CW now look like a model to become a new F ...