- Airlines, Trains Drop Mask Mandate
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 18, 2022
A federal judge on Monday struck down the mask mandate for airplanes a ...
- Ad Spending Expands For 13th Consecutive Month In March, Top Categories Continue To Ebb
MediaDailyNews, Joe Mandese - Wednesday, April 20, 2022
March was also the first month to expand vs. a year-ago mon ...
- Amazon Paid Clicks Identify These Real-World Trends
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 20, 2022
Helium 10 identified consumer spending habits by analyzing paid clicks on specif ...
- Health Care Workers Face Digital Fatigue, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, April 19, 2022
Pharma brands that send fewer emails achieve higher engagement, Indegene reports. ...
- Searches For Electric Vehicles Trend High, Even As Battery Shortages Loom
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 18, 2022
Search interest in electric vehicles reached a record high in the U. ...
- Barnes & Noble Recasts Itself As The Hero
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, April 16, 2022
Once the enemy of independent book stores, Barnes & Noble is n ...
- The Return Of Post-COVID Peak TV
TVBlog, Joe Mandese - Monday, April 18, 2022
The "live from Zoom" peak COVID editions of "SNL" may seem li ...
- Local Digital Ad Spend To Surpass $92B, Budgets Shift From Paid Search To Targeted Banners
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 15, 2022
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday th ...
- Digital Spending And Order Volumes Fell In Q1: Salesforce
Email Marketing Daily, Ray Schultz - Thursday, April 14, 2022
Buy Now, Pay Later (BNPL) is Increasingly popular, giving consumers a safe ...
- Google Sues Gmail User In Cameroon Over 'Puppy Fraud'
Digital News Daily, Wendy Davis - Monday, April 11, 2022
"Nche Noel Ntse has been perpetrating a puppy fraud scheme to explo ...
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
MediaDailyNews, Joe Mandese - Monday, April 11, 2022
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald' ...
- Twitter Seeks Dismissal Of Journalist Berenson's Suit Over Account Ban
Digital News Daily, Wendy Davis - Thursday, April 7, 2022
Berenson "seeks to force Twitter to publish content that violates its policies ...
- First-Party Hearty: Brands Race To Get Ready For Loss Of Cookies
Email Insider, Ray Schultz - Thursday, April 7, 2022
Only 6% of brands now rely exclusively on first-party data. But mo ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Experiential Spending Is Recovering Faster Than Retail: NPD
Email Marketing Daily, Ray Schultz - Tuesday, March 29, 2022
Merchandise sales have exceeded those of 2019, but show a certain flatnes ...
- The Medium Is The 'Materiality,' Dentsu-Backed Report Defines What That Means
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
"We have deliberately chosen a specific, financial definition of materiality," the repo ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
Marketing Politics Weekly, Joe Mandese - Wednesday, March 23, 2022
The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
TVBlog, Adam Buckman - Wednesday, March 23, 2022
Last year at this time with the pandemic still raging, the Osca ...
- How Tiny Differences In Words Affect Google Search Rankings
Performance Marketing Insider, Laurie Sullivan - Monday, March 21, 2022
Can small differences in words impact Google Search ranking positions? It's ...
- Euro Shoppers Prefer Email, But Reject Irrelevant Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, March 18, 2022
Shoppers like weekly message frequency, but are frustrated by inconsistency across channel ...
- U.S. Ad Market Marks A Full Year Of Economic Recovery In February
MediaDailyNews, Joe Mandese - Friday, March 18, 2022
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ...
- Microsoft Data Shows Consumers Looking For Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
With consumers seeking experiences after two years of restrictions, Microsoft Advertising Insigh ...
- Workplace Clutterboxes: Employees Are Being Overwhelmed By Email
Email Insider, Ray Schultz - Thursday, March 17, 2022
There has been an 84% increase in use of email as ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2022
As many as four holding companies are in talks with NewsGuard, whi ...
- Consumers Grow More Comfortable With Public Activities As Pandemic Enters Third Year
Research Intelligencer, - Wednesday, March 16, 2022
The portion of U.S. adults who said they're comfortable going to t ...
- GDMA, IPG Find Consumers Becoming Data 'Capitalists,' Willing To Trade Personal Info
MediaDailyNews, Joe Mandese - Tuesday, March 15, 2022
"The vast majority of consumers across markets agree that their data ...
- Media Need to Sell Intelligence, Not Just Audience
MediaDailyNews, Frank Papsadore - Monday, March 14, 2022
Education is replacing entertainment as a relationship-builder for advertisers considering potential medi ...
- How Pete Stein's Entrepreneurial Spirit Led Him To Become Merkle Americas President
Performance Marketing Insider, Laurie Sullivan - Monday, March 14, 2022
Pete Stein, who previously led Merkle's Experience and Commerce practice, was instrument ...
- More Road Trips On Tap For U.S. Consumers
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2022
Half of key demos (Gen Z, millennials, men and big city urbanite ...
- Horizon Finds Nearly Half Of Americans Expect Brands To Condemn Russia, Support Ukraine
MediaDailyNews, Joe Mandese - Friday, March 11, 2022
"Forty-nine percent believe brands taking a stance is not enough," the repo ...