- Amazon Launches Agentic Ad Creative Tool
MediaDailyNews, Laurie Sullivan - Wednesday, September 17, 2025
A click in Creative Studio enables a conversational chat that provides acce ...
- Best Buy Reimagines Advertising, Retail Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2025
Best Buy Ads held its first ad-technology event on Tuesday, showcasing n ...
- Dentsu Creative Adds Mescall As Global Chief Creative Partner
MAD, Fern Siegel - Friday, September 12, 2025
Before this, John Mescall was global ECD at McCann Worldgroup. ...
- QuikTrip Awards Laughlin Constable Media, Creative AOR Duties
MAD, Steve McClellan - Friday, September 12, 2025
The convenience store chain, based in Tulsa, OK, spent an estimated $ ...
- Ford CMO Sees AI As Creative Tool
Marketing Daily, Tanya Gazdik - Thursday, September 11, 2025
Lisa Materazzo didn't rule out using AI created imagery in future execution ...
- How Rivian Saved Owner From Alligators
Marketing Daily, Tanya Gazdik - Wednesday, September 10, 2025
Unlike traditional auto ads, Rivian's campaign is built entirely around real own ...
- Google Adds AI To 'Asset Studio' - Turns Images, Prompts Into Content
MediaDailyNews, Laurie Sullivan - Wednesday, September 10, 2025
Google has added generative AI capabilities into Asset Studio, a creative to ...
- Kingsbery Named CEO, American Haiku
MAD, Fern Siegel - Monday, September 8, 2025
The former Droga5 exec's new roster includes JP Morgan Chase, Yahoo a ...
- Rocha Joins TBWA\Media Arts As ECD
MAD, Fern Siegel - Friday, September 5, 2025
Cannes Lions ranked him the No. 4 creative director worldwide in 2 ...
- Lucid Gets Dramatic With Timothee Chalamet
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2025
The car is shown blowing past a sign that says Tucson ...
- Hyundai Partners With Parker Posey For Palisade
Marketing Daily, Tanya Gazdik - Wednesday, September 3, 2025
"She's witty, she's confident and she has this incredible kind of individuali ...
- NFL Uses AI To Celebrate Fandom, Eternal Optimism
Marketing Daily, Tanya Gazdik - Thursday, September 4, 2025
A mix of live-action, CGI and generative AI tools, the 60-second sp ...
- Filmmaker Joins Google To Shape AI Entertainment's Future
Performance Marketing Insider, Laurie Sullivan - Thursday, September 4, 2025
Advertisers may find a twist in Google's reason for hiring filmmaker a ...
- Scout Motors Applauds Workers, Factory Hometown
Marketing Daily, Tanya Gazdik - Tuesday, September 2, 2025
Shot entirely in Blythewood, South Carolina without any actors, the ad ai ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Automotive TV Spending Drops Almost 25%
Marketing Daily, Tanya Gazdik - Tuesday, August 26, 2025
Sports programming captured about a third of the auto industry's total nation ...
- Connelly Partners Acquires MMB, Agency Retains Brand
MAD, Fern Siegel - Friday, August 22, 2025
MMB is the latest CP acquisition, following ZOO Digital and VRX Stud ...
- AI Help For SMBs: An Email Editor That Assists With Writing, Design
Email Insider, Ray Schultz - Tuesday, August 19, 2025
Wix has enhanced its traditional email editor with AI-powered capabilities. ...
- Meta Further Consolidates Ad-Targeting Options
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
The announcement marks a major shift toward Meta CEO Mark Zuckerberg's pl ...
- Brush Up Your Language: Wording Should Be Precise And Accurate
Publishing Insider, Ray Schultz - Thursday, August 14, 2025
And journalists should refrain from using obscene terminology. ...
- Oberland Enlarges Creative Staff
People on the Move, Fern Siegel - Thursday, August 7, 2025
Monica Taylor to executive creative director. ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- OK Cool Adds 2 Senior Hires To Humanize Brands
MAD, Fern Siegel - Friday, August 1, 2025
The agency considers Williamson and Rozencwajg "social pioneers." ...
- From Panels Of Pros To 'Panels & Prose,' Why You'll Be Seeing Steve Smith In The Funny Papers
MediaDailyNews, Joe Mandese - Sunday, August 3, 2025
After a quarter century chronicling the ad biz, Smith explains why t ...
- 13 Errors In Judgment: Frequent Mistakes Made By Email Marketers
Email Insider, Ray Schultz - Tuesday, July 29, 2025
From oversending to not optimizing for mobile devices, email senders can ma ...
- Cronin Heads Production For BBH USA
People on the Move, Fern Siegel - Monday, July 28, 2025
Cronin has experience in both the entertainment and ad worlds. ...
- Test Drive: Nissan Armada Helps Drivers 'Adventure Bigger'
Drive Time, Tanya Gazdik - Monday, July 28, 2025
It seems impossible that any vehicle could handle a road best travel ...
- Volvo Solicits Consumer Stories, Holds Sweepstakes
Marketing Daily, Tanya Gazdik - Friday, July 25, 2025
Creative includes a longform video featuring some of the founding dealers. ...
- Nissan Enlists Engineers In Creative Process
Marketing Daily, Tanya Gazdik - Thursday, July 24, 2025
None of the stunts shown in the creative are fake -- ...
- Scout Motors Builds Anticipation With 'Baja' Campaign
Drive Time, Tanya Gazdik - Monday, July 21, 2025
"We always look for these moments of connection at the Scout bran ...