Midwest convenience store and gasoline retailer QuikTrip has named Chicago-based ad agency Laughlin Constable as its new media and creative AOR after a formal review managed by Joanne Davis Consulting. 

The agency is tasked with managing QuikTrip’s integrated marketing efforts, including brand and promotional campaign strategies, media planning and buying, and omni-channel creative and production. 

The client previously worked with VML. It wasn’t immediately clear if the WPP agency participated in the review.  

QuikTrip, based in Tulsa, OK, spent an estimated $35 million on measured media in 2024 according to agency research firm COMvergence.  

Quiktrip reports generating $11+ billion in revenue across more than 1,100 locations in 21 states.  

“We were seeking an agency partner who could demonstrate an intimate understanding of our unique culture, our growing customer base, and the diverse markets we serve, while also moving at the fast pace of our business,” said Dawn Deal, QuikTrip’s director of marketing. “Laughlin Constable impressed us at every step of the process. Their passion, strategic thinking, creative process, and data-driven approach to media really stood out.”