- Facebook Tests Automated Variations Of Branded Reels
MediaDailyNews, Colin Kirkland - Monday, June 24, 2024
Meta is testing a new creative option on Facebook Reels that tak ...
- General Motors Chooses New Agency Partners
Marketing Daily, Tanya Gazdik - Friday, June 21, 2024
Anomaly, Mother, Preacher and 72andSunny join the automaker's agency roster. ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- Maruri Heads Creative For Iris Worldwide
MAD, Fern Siegel - Tuesday, June 18, 2024
The U.S. will be a priority market among Iris' network of ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Are Algorithms Killing Creativity?
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
New Yorker Writer and author Kyle Chayka, TV show creator Lucia Aniel ...
- Razorfish, Google Unveil AI-Powered Reputation Index
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
New York Life is piloting the custom algorithm. R-Index (with "R" representi ...
- Chopra At Cannes: On Brands, Creativity and AI
MediaPost Live, Steve McClellan - Monday, June 17, 2024
Speaking from the Debussy Stage at the Palais, the bestselling author defin ...
- Acadia Selects Friedman For New Agency Post: Creative Director
People on the Move, Fern Siegel - Friday, June 14, 2024
He will develop creative work for performance and retail media, influencer a ...
- Above+Beyond Taps W+K's Bruce As ECD
MAD, Fern Siegel - Thursday, June 13, 2024
Previously, Bruce was creative director for Wieden+Kennedy, leading initiatives for Nike. ...
- Designit Wins Media, Creative AOR For Zipfizz
MAD, Steve McClellan - Thursday, June 13, 2024
It's the first AOR relationship for the 21-year-old brand, which made t ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- Arnold Worldwide Selects Adler As SVP-Group Creative Director
MAD, Fern Siegel - Tuesday, June 11, 2024
Adler will focus on the PNC Bank account, while supplying creative leadersh ...
- Cramer-Krasselt Hires Davis As ECD, Will Lead Porsche And Tropicana Accounts
MAD, Fern Siegel - Friday, June 7, 2024
Prior to joining C-K, Davis held executive creative and digital roles ...
- GUT Names Prins Its First Global Chief Communications Officer
MAD, Steve McClellan - Friday, June 7, 2024
Now part of Globant, GUT has offices in Miami, Buenos Aires, S ...
- Toyota Launches Camry, Land Cruiser Creative
Marketing Daily, Tanya Gazdik - Thursday, June 6, 2024
The Highlander effort features actor Hilary Swank and actor/comedian Jimmy O. Ya ...
- Adobe Embeds AI Across Cloud Apps, Terms Spark User Backlash
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
The technology -- now embedded in Adobe workflows -- enables users ...
- RP3 Taps Poliak As Chief Creative Officer
MAD, Fern Siegel - Tuesday, June 4, 2024
The 20-year ad vet previously served as Chief Creative Officer for Wunderm ...
- Publicis Creative U.S. Adds Chief Creative Officer Role, Taps Fernandez To Fill It
MAD, Steve McClellan - Wednesday, June 5, 2024
Fernandez is a nearly three-decade industry veteran and has worked on campaig ...
- 'ARLnow' Cancels AI-Written Morning Newsletter
Publishers Daily, Ray Schultz - Tuesday, June 4, 2024
Summaries describing the prior afternoon articles were often corny or cringe-worthy. ...
- Getty Images Is Licensing The Conde Nast Collection
Publishers Daily, Ray Schultz - Tuesday, June 4, 2024
Tens of thousands of images are offered on the Getty platform. ...
- Wellmore Holdings Selects Betty For Creative Work
Accounts on the Move, Fern Siegel - Monday, June 3, 2024
The Quad agency will create a brand campaign for Vega, Wellmore's plant-bas ...
- Corner Table Creative Debuts, Disrupts Conventional Agency Model
MAD, Fern Siegel - Friday, May 31, 2024
"We've deployed a model that doesn't make brands choose between having ...
- Publicis Creative US Selects Fernandez As Chief Creative Officer
MAD, Fern Siegel - Monday, June 3, 2024
Previously, he served as the Chief Creative Officer for TBWA/Chiat/Day. ...
- We Are Rosie Debuts New Creative Agency: Run By Rosie
MAD, Fern Siegel - Wednesday, May 29, 2024
Run by Rosie's goal is to eliminate the agency world's need f ...
- Digitas Adds 2 Execs To Creative Team
People on the Move, Fern Siegel - Wednesday, May 29, 2024
McKay Hathaway was formerly executive creative director at VML. ...
- Goodman Takes Creative Reins As Bald ECD
MAD, Fern Siegel - Tuesday, May 28, 2024
His remit is to attract the next wave of innovative partnerships. ...
- Amplify Launches Co.Labs To Intensify Strategic, Creative Partnerships
MAD, Fern Siegel - Friday, May 24, 2024
The entity offers creative content campaigns and long-term brand-ambassador programs. ...
- Ogilvy NY Selects Phelan As ECD To Oversee Top Clients
MAD, Fern Siegel - Friday, May 24, 2024
Before this, Wes Phelan worked as an executive creative director at Good ...