- IAB Resurfaces Push For Responsive Ads
MediaDailyNews, Laurie Sullivan - Monday, March 3, 2025
The Interactive Advertising Bureau is pushing for the industry to move towa ...
- David&Goliath Appoints Wilen Group Creative Director
People on the Move, Fern Siegel - Friday, February 28, 2025
She will lead creative for long-serving client the California Lottery. ...
- VML Wins Global Creative Remit From Generali
MAD, Steve McClellan - Friday, February 28, 2025
The agency will lead the account with a centralized team in offic ...
- Advertisers Giving Conversational Commerce Ad Units Separate Budget
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Conversational commerce continues to impact the ways advertisers interact with consumers, generati ...
- 2 Creatives Rejoin David, Focus On Google And Mondelez
MAD, Fern Siegel - Wednesday, February 26, 2025
The award-winning duo has crafted key campaigns for David Madrid. ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- How SkinnyPop Jennifer Aniston Ad Led To Discussion On AI Agents, Ad Creative
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2025
Its Popular For A Reason campaign featuring a Jennifer Aniston ad allow ...
- 4 Agency Vets Join Fact & Fiction, Tong Named Co-CCO
People on the Move, Fern Siegel - Tuesday, February 25, 2025
The hires position the Boulder, Colorado, and Kansas City-based shop for continu ...
- Technicolor Reportedly Shuttering U.S. Ops
MAD, Steve McClellan - Monday, February 24, 2025
The U.S. operations include production shops The Mill, MPC Advertising and Mikr ...
- OvareGroup Taps Singleton For New Chief Creative Officer Role
MAD, Steve McClellan - Monday, February 24, 2025
Heidi Singleton joins from Interpublic's FCB where she was president of C ...
- Waymark Expands Deal With Paramount To Include 27 CBS-Owned Stations
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Waymark's AI-video creative platform will help TV stations work with local sma ...
- Gut Buenos Aires To Lead Creative For Grupo Bimbo
Accounts on the Move, Fern Siegel - Friday, February 21, 2025
The partnership kicks off in March. ...
- Stellantis Restructures Global Marketing Team
Marketing Daily, Tanya Gazdik - Sunday, February 23, 2025
"You'll see more from us in 2025 than ever before," says B ...
- Lewis Adds Strategy Director, 3 Creatives To Sustain Momentum
People on the Move, Fern Siegel - Friday, February 21, 2025
Josh Simpson is the agency's new senior strategy director. ...
- Google Enables Text Prompts For Adding People To Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 19, 2025
Google Ads has rolled out the ability to use text prompts ...
- Goodyear Consolidates Media, Creative With Publicis Groupe
MAD, Steve McClellan - Saturday, February 15, 2025
Goodyear reported advertising costs of $364 million in 2023, down 3% fr ...
- Creative Agency Luminary Ari Weiss Dies At 46
MAD, Steve McClellan - Sunday, February 16, 2025
Prior to founding creative agency Quality Experience, Weiss was the Global Chi ...
- Google DeepMind's Newest Video Model Lands On YouTube Shorts
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
YouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- Volkswagen, SNL Reimagine 'The Californians'
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2025
"'The Californians' is as synonymous with SNL as the ID. Buzz ...
- Agency Creative Veteran Karlsson Joins SharkNinja
MAD, Steve McClellan - Tuesday, February 11, 2025
In his new role Karlsson will lead SharkNinja's creative team and ...
- PGA Tour Players Can't Resist TruGreen Lawn
Marketing Daily, Tanya Gazdik - Tuesday, February 11, 2025
Two 30-second spots feature PGA Tour players Jason Day, Ben Griffin a ...
- Microsoft Research: AI Stifles Critical Thinking
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 12, 2025
Is something rewiring your brain? Microsoft Research finds that humans who increasing ...
- Simple Super Bowl Ad Lure: Free, Everyday Stuff - Or Water
TV Watch, Wayne Friedman - Tuesday, February 11, 2025
Super Bowl messages like those of T-Mobile/Starlink and Google Pixel, OpenAI a ...
- Jesus Returns To The Super Bowl With 'He Gets Us'
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 6, 2025
This year's ad for nonprofit Come Near invites viewers "to explore t ...
- Hyundai Builds On 'Okay Hyundai' Creative
Marketing Daily, Tanya Gazdik - Tuesday, February 4, 2025
Hyundai and Culture Brands aim to deepen the automaker's authentic connection wi ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Forsman & Bodenfors Names Armour Global CCO
MAD, Fern Siegel - Thursday, January 30, 2025
Prior to her appointment, Armour was CCO at New York agency ...
- Thinking Opposite: Why Challenging Your Ideas is the Ultimate Creative Tool
MAD, Dulani Porter - Thursday, January 30, 2025
In environments constantly demanding fresh thinking, questioning assumptions and flipping perspectives c ...
- Independent Agency Of The Year: Giant Spoon
Agency of the Year, Joe Mandese - Tuesday, January 28, 2025
This marks the fifth time in over a decade that MediaPost h ...
- Toyota Celebrates Black Men In National Brand Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 28, 2025
The goal of "You Can't Stop My Drive," which includes the sp ...