- Hanson Dodge Appoints Roe Chief Creative Officer
People on the Move, Steve McClellan - Tuesday, January 28, 2025
Mike Roe has joined Milwaukee ad agency Hanson Dodge as Chi ...
- Hearst Names PMG As Its Creative/Media Agency
Publishers Daily, Ray Schultz - Monday, January 27, 2025
The first campaign is set to debut next month in Hearst newspap ...
- Autodesk Selects Giant Spoon As First Creative AOR
MAD, Fern Siegel - Friday, January 24, 2025
The agency will support major brand campaigns and brand-level creative assets, includi ...
- Cover Story: PMG Lands Hearst
MediaDailyNews, Joe Mandese - Monday, January 27, 2025
Hearst's first-ever cross-division AOR will handle media strategy and creative, including ...
- Live Email: New Integration Could Help Brands See Dynamic Previews
Email Insider, Ray Schultz - Friday, January 24, 2025
Email tech firms Stensul and Movable Ink are partnering with an enhanc ...
- Agency Merger: EBD, Merrick Creative Join Forces
MAD, Fern Siegel - Tuesday, January 21, 2025
Tom Frank will serve as chief creative officer, Jason Smith is ...
- GM's CarBravo Offers Toy-Sized Detroit Auto Show Pop-Ups
Marketing Daily, Tanya Gazdik - Friday, January 17, 2025
CarBravo is blanketing downtown Detroit outside of the Huntington Place Convention Cent ...
- Johnson Enters Trade School As Executive Creative Director
People on the Move, Fern Siegel - Friday, January 17, 2025
Prior to Trade School, Johnson was head of strategy and innovation ...
- Cartoonist Darrin Bell Arrested On Suspicion of Child Porn Possession
Publishers Daily, Ray Schultz - Sunday, January 19, 2025
The Pulitzer Prize-winning cartoonist is the first to be charged with downloadi ...
- Doner Taps Emmett, Legato As Executive Creative Directors
MAD, Fern Siegel - Wednesday, January 15, 2025
Both men rejoin from McCann Detroit, part of the agency's Hire Detro ...
- Mercedes-Benz Expands Creative Featuring Antonio Banderas To U.S.
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2025
The spot shows how the E-Class adapts to its owner's habits a ...
- Amplify Adds 2 Creative Executives
MAD, Fern Siegel - Monday, January 13, 2025
Heather McTavish Perez and Michi Ohura join the agency as top creati ...
- Criteo Taps Dentsu America's Komasinski As CEO
MAD, Joe Mandese - Tuesday, January 14, 2025
Dentsu has named Giulio Malegori chairman and acting CEO of Dentsu Americ ...
- An Email Agency's 20-Year Arc: The New Product Lineup At RPE Origin
Email Insider, Ray Schultz - Tuesday, January 7, 2025
Email-first agency RPE Origin is launching generative AI consulting and new creati ...
- IPG's FCB New York Repeats As One Club's Global AOY
MAD, Steve McClellan - Monday, January 6, 2025
FCB Global also repeated as Agency Network Of The Year in t ...
- Supernatural AI Names Winter Chief Creative Officer
People on the Move, Fern Siegel - Monday, January 6, 2025
Winter is known as the creator of Bud Light's "Real Men ...
- Hyundai Nabs Most-Seen Automotive TV Spot
Marketing Daily, Tanya Gazdik - Sunday, December 29, 2024
Sports and related programming were key drivers of reach for eight ...
- Kia Rolls Out Configurator Videos On TikTok
Marketing Daily, Tanya Gazdik - Tuesday, December 24, 2024
TikTok is now surpassing Google as the preferred search engine for you ...
- Jeep Wagoneer Shows Beautiful Things Can Still Get Dirty
Marketing Daily, Tanya Gazdik - Monday, December 23, 2024
Creative reminds consumers that they don't have to sacrifice beauty for capabil ...
- Lucid Motors Taps Giant Spoon, Launches First Brand Effort
Marketing Daily, Tanya Gazdik - Wednesday, December 18, 2024
"This is about articulating and celebrating the ethos behind Lucid as ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2024
The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- Murillo Oversees McDonald's, Molson Coors As Alma's Co-CCO
People on the Move, Fern Siegel - Monday, December 16, 2024
A 16-year agency veteran, Jorge Murillo has been key to the agency ...
- Grey Taps Tonetti As Global Head Of Creative Management
MAD, Fern Siegel - Thursday, December 12, 2024
Emma Tonetti has come full circle. She began her ad career ...
- Dodge Takes Tongue-In-Cheek Approach For Dodge EV
Marketing Daily, Tanya Gazdik - Thursday, December 12, 2024
Ad "gives common electric car tropes the middle finger and assures fa ...
- Publicis Groupe Creative Unit LePub Expanding To U.S. Next Year
MAD, Steve McClellan - Wednesday, December 11, 2024
The New York office will be led by President Lea Mastroberti, Chi ...
- Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It
Performance Marketing Insider, Laurie Sullivan - Thursday, December 12, 2024
How the brain accepts and processes GAI in creative and ads h ...
- OpenAI Releases Sora, Advertisers Gain Access To Text-To-Video AI
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
OpenAI's text-to-video AI model enables advertisers to generate videos from text prompt ...
- IAB Tech Lab Opens Public Comment For Ad Creative ID Framework
MediaDailyNews, Laurie Sullivan - Friday, December 6, 2024
The tool aims to help ensure that video and TV ads a ...
- Toyota Debuts Holiday Effort, 'Best Friends' Support
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2024
Toyota is partnering with Best Friends Animal Society, the nation's largest no-ki ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...