- AI's Big Ideas: Eating Spaghetti With Your Elbows, Drinking On The Sun
MediaDailyNews, Joe Mandese - Tuesday, June 20, 2023
CANNES -- "At the end of the day, are we all ju ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- Special Names Day Chief Creative Officer
People on the Move, Fern Siegel - Friday, June 16, 2023
Day joins the London agency this fall. He is presently executive creati ...
- Tools For Better Email Marketing
Around the Net in Email, Ray Schultz - Friday, June 16, 2023
Email marketing is an effective way to connect with your audience. B ...
- The Risks Of AI: Legal/Ethical Issues And Lack Of SEO
Email Marketing Daily, Ray Schultz - Friday, June 16, 2023
Freelancers are much more likely than others to fear incorrect information, ...
- Dentsu, Cinch Partner On Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Offering includes access to Clinch's omnichannel campaign activation platform. ...
- Giant Spoon Names Fagon Creative Director
MAD, Fern Siegel - Tuesday, June 13, 2023
Ian Grody, Chief Creative Officer of Giant Spoon, said Olivia-Jene Fagon "kno ...
- Toyota Highlights GR Corolla Prowess In Online Video
Marketing Daily, Tanya Gazdik - Tuesday, June 13, 2023
"The Shoot" features Toyota Gazoo Racing team drivers behind the wheel ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- TikTok Tests Visual Search To Boost Ecommerce Efforts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
TikTok is testing a visual search tool in its Shop tab th ...
- LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments
Digital News Daily, Colin Kirkland - Monday, June 12, 2023
LinkedIn is launching a suite of tools including the "CMO Scorecard," "B ...
- EDO Offers Creative Rotation Optimization For TV Campaigns
Digital News Daily, Karlene Lukovitz - Tuesday, June 13, 2023
The data-driven solution is said to allow for optimizing creative rotations witho ...
- I Spy AI: Half Of Consumers Can Spot An AI-Written Email
Email Insider, Ray Schultz - Friday, June 9, 2023
Men are more likely than women to distinguish an AI-generated email fr ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Ogilvy Names Matos Global ECD For SC Johnson Brands
People on the Move, Fern Siegel - Thursday, June 8, 2023
Matos' hire follows SC Johnson's consolidation of its global creative and commer ...
- How To Created Limited-Term Holiday Email Opt-Outs
Around the Net in Email, Ray Schultz - Thursday, June 8, 2023
Brands are filling up inboxes with offers for people to unsubscribe fr ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline Workflow
Digital News Daily, Karlene Lukovitz - Thursday, June 8, 2023
Publishers that use Innovid's software development kit will have seamless access ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run It
MAD, Steve McClellan - Wednesday, June 7, 2023
Black Spot works with major media clients like ABC, HBO and NB ...
- DAVID Buenos Aires Ups Vara, Flotta To Chief Creative Officers
People on the Move, Fern Siegel - Wednesday, June 7, 2023
The duo are also responsible for Argentinian creativity featured in the Sup ...
- CNET Issues Guidelines, Saying It Will Not Write Entire Articles With AI
Publishers Daily, Ray Schultz - Wednesday, June 7, 2023
Nor will it create artwork or conduct product testing or reviews, compa ...
- Salesforce To Launch Generative AI Tools For Marketing And Commerce
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
Marketers can generate personalized emails and create audience segments, the company s ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- BarkBox Boosts Conversions With Email Tests
Around the Net in Email, Ray Schultz - Tuesday, June 6, 2023
Subscription retailer BarkBox has tested two email marketing campaigns for its Durab ...
- Act-On Software Launches Gen AI Product For Email Senders
Email Marketing Daily, Ray Schultz - Tuesday, June 6, 2023
Act-On Software has debuted a generative AI tool for creating marketing email ...
- Mob Scene Loads Ammo Creative's Social-Digital Team
MAD, Fern Siegel - Monday, June 5, 2023
The added staffers are seen as a tool to expand Mob Sce ...
- Snap Launches New Lenses, AR 'Learning Hub' For Creators, Businesses
Digital News Daily, Colin Kirkland - Thursday, June 1, 2023
For creators and businesses that want to enhance their creative output, Sn ...
- McDonald's Highlights Black Girls Surf
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 30, 2023
A national TV spot from McDonald's as part of its promotion wi ...
- Cars.com Launches Brand Campaign Featuring New Logo
Marketing Daily, Tanya Gazdik - Thursday, June 1, 2023
The effort is "rooted in the recognition that car buying is exciti ...
- Snapchat Tests New AI Feature, Generates 'Dreams'
Digital News Daily, Colin Kirkland - Tuesday, May 30, 2023
Snapchat is testing a new way for users to play around wi ...
- Listrak Offers Generative AI Text Creation Tool
Email Marketing Daily, Ray Schultz - Wednesday, May 31, 2023
Brands can select a tone of voice and include an image wi ...