- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Email Hand-Holding: Consumers Want Information And Reassurance During Crisis, Study Finds
Email Insider, Ray Schultz - Thursday, April 9, 2020
Email is the most popular medium among 67% of consumers for COVID-19-relat ...
- Delta, Domino's Pizza Are Among Brands Sending The Best COVID-19 Emails
Around the Net in Email, Ray Schultz - Wednesday, April 8, 2020
Email inboxes have been flooded with COVID-19 messages from companies. Most s ...
- One Club Student Portfolio Review Goes Online, Open To All
MAD, Larissa Faw - Tuesday, April 7, 2020
The pandemic has thrown graduates a curve ball with many now findi ...
- ANA: Most Brands Have Adjusted Their Creative Since COVID-19 Named A Pandemic
Marketing Daily, Ray Schultz - Monday, April 6, 2020
The changes have been substantial for many marketers, as they face challeng ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight ...
- Ford, Hyundai Tops In COVID-19 Marketing
Marketing Daily, Tanya Gazdik - Wednesday, April 1, 2020
To understand human response during this period of high alert and uncertaint ...
- The COVID-19 Email Surge: One Out Of Every 15 Emails Now Mentions The Crisis
Email Insider, Ray Schultz - Wednesday, April 1, 2020
Validity reports that COVID-19 emails are less likely to land in t ...
- Eight Ways To Boost Your Marketing With Email Signatures
Around the Net in Email, Ray Schultz - Tuesday, March 31, 2020
Email signatures can help a brand build trust and drive email marketin ...
- Crisis Marketing: Email Do's And Don'ts
Around the Net in Email, Ray Schultz - Thursday, March 26, 2020
Your customers would most likely appreciate an update if your services a ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will ...
- Survey Analyzes Agency Team Morale, Challenges, Future Business
Performance Marketing Insider, Laurie Sullivan - Thursday, March 26, 2020
The most challenging aspects of remote work include communication and collaboration wi ...
- Don't Send The Same Old Triggered Emails During The Covid-19 Crisis
Around the Net in Email, Ray Schultz - Wednesday, March 25, 2020
You may have a great triggered email program in place. But sal ...
- Emails You Should Never Send During A Pandemic
Around the Net in Email, Ray Schultz - Wednesday, March 25, 2020
It’s easy to be tone-deaf during the current health crisis. Here a ...
- The Worst Coronavirus Emails Being Sent By Brands
Around the Net in Email, Ray Schultz - Monday, March 23, 2020
Consumers are being barraged with emails from firms claiming that they’re taki ...
- Companies Told: Stop Sending 'A Message From Our CEO' Emails
Email Marketing Daily, Ray Schultz - Monday, March 23, 2020
Consumers want value, not long-winded 'Crisis Manifesto' emails, experts say. ...
- Five Email Marketing Tips For Hoteliers
Around the Net in Email, Ray Schultz - Friday, March 20, 2020
Email can help hoteliers generate revenue and lower OTA costs. But th ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Consumers Are Deluged With Emails During Crisis
Around the Net in Email, Ray Schultz - Thursday, March 19, 2020
Brands are flooding inboxes with emails relating to the coronavirus outbreak. O ...
- The Problems With COVID-19 Emails: Opinion
Around the Net in Email, Ray Schultz - Thursday, March 19, 2020
Corporations are sending emails to explain what they’re doing during the COVID- ...
- The COVID-19 Playbook: What Not To Put In Emails
Email Insider, Ray Schultz - Thursday, March 19, 2020
Don't mention the virus or the pandemic in subject lines -- instea ...
- HSBC Picks WPP To Lead On Global Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
HSBC has consolidated its global creative account with WPP taking the lea ...
- Email Read Rates In Times Of A Pandemic
Email Insider, Ray Schultz - Wednesday, March 18, 2020
Consumers are reading transportation/airline emails. But health and wellness emails are pulli ...
- Creative Tips For Crisis-Related Emails
Around the Net in Email, Ray Schultz - Monday, March 16, 2020
AWeber reports that 12% of the marketing emails it handled on Mar ...
- Spirit Airlines Apologizes For Email Sent At Height Of Coronavirus Fears
Email Marketing Daily, Ray Schultz - Friday, March 13, 2020
An email said this is the best time to fly even ...
- COVID-19 Emails Should Be Short And Simple, Behaviorist Says
Email Marketing Daily, Ray Schultz - Friday, March 13, 2020
Write for a fifth-grade reading level, not for college graduates, Todd Roge ...
- A New Email Marketing Trend: Consumer Generated Content
Around the Net in Email, Ray Schultz - Thursday, March 12, 2020
Brands are turning to consumer generated content (CGC) to tone up the ...
- Chacka Marketing Launches Creative Services Practice
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 11, 2020
Media agency Chacka Marketing announced the launch of a creative services divisi ...
- Playable Forms Video Email Arrangement With Mailchimp
Email Marketing Daily, Ray Schultz - Wednesday, March 11, 2020
Users of Playable's Stock Video Library can upload videos into emails se ...
- Four Ways To Write Better Email Subject Lines
Around the Net in Email, Ray Schultz - Tuesday, March 10, 2020
It’s a sad commentary on email marketing that 82.2% of consumers aren&rsquo ...