- The Marriage Between Cause Marketing And Email
Around the Net in Email, Ray Schultz - Monday, March 9, 2020
Retailers are embracing cause-related marketing. But they have to highlight their bra ...
- How Lead Magnets Can You Build Email Lists
Around the Net in Email, Ray Schultz - Monday, March 9, 2020
Brands can built up their email lists with lead magnets—i.e., free trial ...
- Leo Burnett Wins Vision Express Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2020
Leo Burnett has been announced as the new creative agency for Visi ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enoug ...
- P&G's Secret Backs 'Play For Equal Pay' For Women
MediaPost Connect, Nina Lentini - Wednesday, March 4, 2020
Secret also saw increased brand favorability and purchase intent. ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- Mount Sinai Health Appoints Creative, Media Agencies
MAD, Steve McClellan - Wednesday, March 4, 2020
SS+K is taking on creative chores and Mediassociates will handle media duti ...
- Four Types Of Emails That Engage Subscribers
Around the Net in Email, Ray Schultz - Wednesday, March 4, 2020
It’s all well and good to build an email list. But wh ...
- WPP Shares Rise On Intel Win
Around the Net In MAD London, Sean Hargrave - Wednesday, March 4, 2020
City A.M. brings news that WPP's share price leaped 3% yesterday morni ...
- WPP Unveils Custom Startup Unit Black Ops
MAD, Larissa Faw - Tuesday, March 3, 2020
The unit will hand-pick staff from within WPP-owned agencies as well ...
- Redfora Ad Engages, Informs Consumers On Facebook About Coronavirus, Disaster Preparedness
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2020
Disaster preparedness company Redfora is promoting its backpacks that include necessities includi ...
- WPP Picks Up Most Of Intel's Global Creative Work
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
WPP's VMLY&R has won the majority of Intel's $1.4bn global creative accoun ...
- Ocado On Hunt For A New Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Online supermarket Ocado is seeking a new creative agency after Now declin ...
- Tips For Creating An Effective Welcome Email
Around the Net in Email, Ray Schultz - Friday, February 28, 2020
First impressions count, especially in email. Christine Telyan, CEO and co-founder ...
- Dove Builds Largest Stock Photo Library Created By Women
MediaPost Connect, Nina Lentini - Monday, February 24, 2020
The collection features 5,000+ photographs of women from 39 countries 100% creat ...
- Don't Let Your Emails Go Into The Trash Bin
Around the Net in Email, Ray Schultz - Thursday, February 27, 2020
Are your marketing emails ending up in the trash bin? Maybe you’ ...
- 10 Email Content Writing Tips
Around the Net in Email, Ray Schultz - Thursday, February 27, 2020
Emails must be relevant, clearly written and personalized. But many content write ...
- How To Use Email Marketing In 2020
Around the Net in Email, Ray Schultz - Tuesday, February 25, 2020
Email marketing remains a relevant tool. But it must be used creativel ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
Relevance and personalization are crucial to engaging consumers online, but effective personaliz ...
- Dove Stays True to Brand with Photo Library Created By Women
The MediaPost Cases, Nina Lentini - Monday, February 24, 2020
Having a quality product isn't always enough. Today's consumers are holding bran ...
- Designing Email For Mobile Devices
Around the Net in Email, Ray Schultz - Thursday, February 20, 2020
With 54.58% of web traffic coming from handheld devices, email should ...
- Atomic Wins Rail Creative Account
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
Atomic has won the creative account for the East Midlands Railway, "Campaig ...
- Fever Tree Poised To Award Creative Account To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
Fever Tree is about to appoint Lucky Generals as its new creati ...
- McCann Bristol Wins Thatchers' Creative Account
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
McCann Bristol has been named the new creative ad agency for Somerset-bas ...
- How To Create Onboarding Email Newsletters
Around the Net in Email, Ray Schultz - Monday, February 17, 2020
The welcome email newsletter helps create a comfortable environment for new subscriber ...
- Creatives Count -- And They're Taking On New Tasks, Survey Finds
Email Insider, Ray Schultz - Friday, February 14, 2020
Almost 90% of execs surveyed agree that creative work is important f ...
- Frank's RedHot Sauce Tweets Its Way To Red-hot Results
MediaPost Connect, Nina Lentini - Monday, March 2, 2020
People were invited to use emojis on Twitter to pair the chi ...
- Herstory App Shines Light On Female Accomplishments
The MediaPost Cases, Nina Lentini - Friday, February 14, 2020
Using augmented reality (AR), GS&P was able to rewrite one of t ...
- Lloyd's Of London Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Lloyd's of London is looking for a lead creative agency, "Campaign" report ...
- Hulu Experiential Campaign Creates Buzz for 'Handmaid's Tale'
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
How do you generate hype around something that's no longer new? Hulu ...