- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- Alfa Romeo Promises 'Control'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2020
The spot was shot with long-exposure video, which creates light trail visua ...
- The Science Of Presidential Emails
Email Insider, Ray Schultz - Friday, October 9, 2020
Fund-raising emails sent by Biden and Trump largely reflect their personalities, 97 ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, w ...
- Honda Enlists John Cena For Brand Campaign
Marketing Daily, Tanya Gazdik - Friday, October 9, 2020
"We want to wear our rugged capabilities a little more on o ...
- Entertainment Marketing Veterans Hunt, Pate Start Creative Portal CMOmarketplace
Television News Daily, Wayne Friedman - Monday, October 5, 2020
The portal helps TV networks and movie studio marketing execs find creati ...
- Halloween Design Templates For Email Newsletters
Around the Net in Email, Ray Schultz - Monday, October 5, 2020
Halloween is a big autumn revenue creator. Here are free email newslett ...
- YouTube Project Shows How Sequential Storytelling Changes Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
YouTube partnered with the U.N. and Tribeca Enterprises to challenge creative agenci ...
- Ebay Boosts Email Opens With AI-Driven Copywriting
Around the Net in Email, Ray Schultz - Wednesday, September 30, 2020
Ebay used AI-powered copywriting to boost its email performance by over 700,0 ...
- Words Count: Brands Say COVID-19 Makes Language More Important
Email Insider, Ray Schultz - Tuesday, September 29, 2020
CEOs are paying more attention to content. And some are investing ...
- Beverage Brand Plays To Its Strengths With Email
Around the Net in Email, Ray Schultz - Friday, September 25, 2020
Coffee/beverage brand Whittard of Chelsea is skilled at email marketing. Here’s a repo ...
- How To Get The Most From Subject Lines, 'From' Lines And Pre-Headers
Around the Net in Email, Ray Schultz - Monday, September 21, 2020
Subject lines, 'from' lines and pre-headers are key elements in getting consume ...
- Kia Plans K5 Sedan Stunt For Emmys
Marketing Daily, Tanya Gazdik - Friday, September 18, 2020
"We looked for high-profile partners to create a series of events a ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First Rights
Data & Programmatic Insider, Laurie Sullivan - Monday, September 14, 2020
Ad-Lib on Monday will announce a direct integration with Google Display &am ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of wh ...
- Google Displays Image Licensing Details In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
Several new features aim to help creators follow image licensing guidelines f ...
- Seven Examples Of Video Use In Email Marketing
Around the Net in Email, Ray Schultz - Monday, August 24, 2020
Few people are willing to wade through text-based emails filled with ro ...
- 10 Ways To Tone Up Your Email Marketing
Around the Net in Email, Ray Schultz - Friday, August 21, 2020
Email marketers can communicate urgency not by pushing discounts but by shari ...
- Marketing At Play: Brands Are Slowly Moving Toward 'Immersive' Content
Email Insider, Ray Schultz - Wednesday, August 19, 2020
The main barriers to more entertaining material are lack of budget, in-hou ...
- Mazda Invites Consumers To 'Rediscover The Road'
Marketing Daily, Tanya Gazdik - Tuesday, August 18, 2020
"COVID-19 has fundamentally changed the way people behave and interact," Mazda's Br ...
- Hulu Starts Creative Services Effort For Small, Medium-Sized Businesses
Television News Daily, Wayne Friedman - Monday, August 17, 2020
Hulu will provide businesses with access to creative partners who can crea ...
- Google Warns Australians Of Losing Free Search, Disrupting YouTube And Affecting Worldwide Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 17, 2020
An open letter from Google highlights concerns that traditional news and i ...
- Subaru Helps Replant Trees In Fire-Ravaged California
Marketing Daily, Tanya Gazdik - Wednesday, August 12, 2020
"People want companies to step up and give back, and at Subar ...
- The Positive Side Of Email Blasts -- And How To Send Them
Around the Net in Email, Ray Schultz - Friday, August 7, 2020
Email blasts are often seen as spammy, and can irritate people w ...
- Google Helps Advertisers Create, Buy Ads On Pandora, Spotify, Other Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 6, 2020
Google has been building support for audio advertising and on Thursday announc ...
- Engagement Starts With The Email Subject Line
Around the Net in Email, Ray Schultz - Thursday, August 6, 2020
Email marketing will be a waste of time if recipients don’t op ...
- Ogilvy Poaches Creative Duo From BBDO
People on the Move, Larissa Faw - Wednesday, August 5, 2020
Ogilvy is installing the creative duo Danilo Boer and Marcos Kotlhar ...
- Lexus Launches First Convertible In 5 Years
Marketing Daily, Tanya Gazdik - Monday, August 3, 2020
The spot parallels a child having adventures outside to an adult drivi ...
- Online Bank Chime Launches First Branding Campaign
Marketing Daily, Tanya Gazdik - Sunday, August 2, 2020
People need trusted financial services that are on their side more th ...
- Offer Education, Not Self-Promotion, In Email Newsletters
Around the Net in Email, Ray Schultz - Friday, July 31, 2020
Getting poor opens and clicks with your email newsletter? Here are fi ...