- Phrasee Adds Global Email Performance Dashboard
Email Marketing Daily, Ray Schultz - Monday, June 17, 2019
The new tool displays uplift and revenue forecasting to help marketers avo ...
- Publicis' Law: Adland Transformation Should Be Driven By Creatives
MAD, Larissa Faw - Monday, June 17, 2019
CANNES, FRANCE--"There is a destructive disconnect today where creative agencies have separat ...
- 3 Things To Look Out For At Cannes This Year
MAD London, Nick Beck - Friday, June 14, 2019
From tech titans to the rise of "out-housed" in-housing, what's in sto ...
- Take A Risk -- Use Diverse Language In Email Copy
Around the Net in Email, Ray Schultz - Thursday, June 13, 2019
Trying to control uncertainty in marketing is a fool’s errand. Email copywrite ...
- Premier League Selects FCB Inferno For Creative
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
The Premier League has appointed FCB Inferno as its creative agency, "Campaig ...
- M&C Saatchi And The7stars Form M&C7
Around the Net In MAD London, Sean Hargrave - Wednesday, June 12, 2019
M&C Saatchi and the7stars are forming a partnership to help brands ali ...
- William Hill Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
Gambling business William Hill is calling a creative review, "Campaign" reveals. Ba ...
- Virgin Experience Days Picks Atomic London
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
Atomic London has been picked by Virgin Experience Days to be i ...
- Deliveroo Is On The Hunt For Global Creative Agency
Around the Net In MAD London, Sean Hargrave - Friday, June 7, 2019
Deliveroo is looking for a global creative partner. "Campaign" writes that Wied ...
- Carter's Accused Of Sending Emails With False Subject Lines
Email Marketing Daily, Ray Schultz - Friday, June 7, 2019
The retailer promised "50-70% OFF EVERYTHING" -- but that was misleading, ...
- 'Tampa Bay Times' Upgrades Its DayStarter Email Newsletter
Email Marketing Daily, Ray Schultz - Thursday, May 30, 2019
The "Tampa Bay Times" is changing its DayStarter email newsletter, altering t ...
- How To Get Your Email Surveys Noticed
Around the Net in Email, Ray Schultz - Tuesday, May 28, 2019
Email is one of the best ways to distribute surveys, but t ...
- Creative Data Integrates With Optimization Analytics For New Performance Metrics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2019
VidMob has built tools on top of technology in Amazon Web Servic ...
- Suzuki Appoints Iris
Around the Net In MAD London, Sean Hargrave - Friday, May 24, 2019
Suzuki has appointed Iris as its lead strategy and creative agency aft ...
- Bigmouth Marketing: How To Run Controversial Email Campaigns
Email Insider, Ray Schultz - Friday, May 24, 2019
It's easy to get burned when trying to stir the pot. He ...
- Three Bad Email Marketing Mistakes
Around the Net in Email, Ray Schultz - Tuesday, May 21, 2019
Thanks to the bombardment of emails, even one small mistake can dri ...
- The One Club's 2019 Global 'Portfolio Night' Spans More Than 24 Cities
Mediapsssst, Richard Whitman - Friday, May 17, 2019
Long recognized as the world's largest advertising portfolio review program, Portfolio Nig ...
- Subway Appoints Above And Beyond
Around the Net In MAD London, Sean Hargrave - Friday, May 17, 2019
Subway has picked Above and Beyond to handle its creative in ...
- Tips On How To Send Relevant Email
Around the Net in Email, Ray Schultz - Thursday, May 16, 2019
Relevance is the key requirement when sending content by email. But h ...
- Tips On B2B Email Marketing Creative
Around the Net in Email, Ray Schultz - Wednesday, May 15, 2019
B2B marketing emails have little time to grab attention before the recipie ...
- Writers Demand More Control In OTT World
TV Watch, Wayne Friedman - Wednesday, May 15, 2019
Analysts say the WGA-talent agency battle could ding the production of ...
- How To Leverage Video And Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, May 14, 2019
Brands looking to spice up their email marketing should try video. B ...
- Sony PlayStation Awards Global Creative To Adam & Eve/DDB
Around the Net In MAD London, Sean Hargrave - Tuesday, May 14, 2019
Sony PlayStation has handed its global creative account to Adam & Eve/DD ...
- Google Debuts Tool To Optimize Content, Make YouTube Ad Production Easier
Digital News Daily, Laurie Sullivan - Monday, May 13, 2019
Google on Monday announced a tool that will make it easier f ...
- Why Airbnb Excels At Email Marketing
Around the Net in Email, Ray Schultz - Monday, May 13, 2019
Airbnb emails are aesthetically pleasing. But they are also notable for the ...
- Email Marketing And The Job To Be Done
Around the Net in Email, Ray Schultz - Friday, May 10, 2019
Are milkshake buyers trying to calm their kids down with a trea ...
- KP Snacks Picks St Luke's For Tyrell, Popchips and KP Nuts
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
KP Snacks has selected St Luke's to handle creative for its Tyrel ...
- Audi Shortlists Agencies In Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, May 9, 2019
Incumbent BBH has been shortlisted alongside Engine, M&C Saatchi and VCCP f ...
- Consumers Ignore Lengthy Disclosures
Email Insider, Ray Schultz - Thursday, May 9, 2019
Full product disclosures have minimal impact, even when backed up by ema ...
- Transactional Emails That Work
Around the Net in Email, Ray Schultz - Wednesday, May 8, 2019
Post-purchase emails should do more than confirm the order. Here are exampl ...