- MDC Agencies Forsman & Bodenfors And KBS Merge
MAD, Larissa Faw - Tuesday, September 18, 2018
F&B will be the surviving brand, given its broader footprint outside ...
- 6 Ways To Build An Email Newsletter Audience
Around the Net in Email, Ray Schultz - Tuesday, September 18, 2018
Email newsletter work only if recipients open and read them. But th ...
- Free Shipping Top Device In Cart Abandonment Emails: Report
Email Marketing Daily, Ray Schultz - Monday, September 17, 2018
A new Campaigner infographic reports that 93% of consumers will buy ...
- The Case For Corporate Email Signatures
Email Marketing Daily, Ray Schultz - Monday, September 17, 2018
Templafy claims that signatures can strengthen the brand while increasing time ...
- Litmus Adds Features To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, September 14, 2018
Litmus seeks to hep clients automate their email processes with several n ...
- The Art Of The Cold Email
Around the Net in Email, Ray Schultz - Thursday, September 13, 2018
Cold emails are no easier to send than cold calls are ...
- Mini Not So Mini In Countryman Effort
Marketing Daily, Tanya Gazdik - Wednesday, September 12, 2018
The effort demonstrates how versatile the cargo space is in the mode ...
- Why You Need A Branded Email Address
Around the Net in Email, Ray Schultz - Wednesday, September 12, 2018
Branded email addresses look more professional than signatures that simply say @gmail.co ...
- Email Success Depends On The Landing Page
Around the Net in Email, Ray Schultz - Monday, September 10, 2018
Email deliverability rates are up. But that doesn’t mean consumers are clicki ...
- Burger King Hands Its Creative Account To BBH
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
Burger King has appointed BBH as its creative agency without a form ...
- Mark Read Forecasts Major Changes For WPP's Creative Agencies
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
WPP's new CEO, Mark Read, is adamant that creative agencies need ...
- Hobgoblin Metrics: Email Marketing On Halloween
Email Insider, Ray Schultz - Monday, September 10, 2018
Don't be scared -- open rates are lower, but conversion rates a ...
- Five Tips For Sending Cold Emails
Around the Net in Email, Ray Schultz - Friday, September 7, 2018
Only 24% of sales emails are opened, a study shows. Here a ...
- Gillette Venus Taps Female Freelancers on Fiverr For National Campaign
MAD, Larissa Faw - Friday, September 7, 2018
Gillette Venus is bypassing the traditional agency model to work directly wi ...
- Twinings Appoints M&C Saatchi As Lead Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, September 6, 2018
M&C Saatchi has been named as tea brand Twining's lead creative agen ...
- A Guide To Using HTML In Emails
Around the Net in Email, Ray Schultz - Wednesday, September 5, 2018
HTML may be better when sending emails than a platform like CS ...
- Carpetright Appoints Y&R London
Around the Net In MAD London, Sean Hargrave - Wednesday, September 5, 2018
Carpetright has appointed Y&R London to deliver a "creative refresh" following ...
- Sephora Retains Its Title: First In Personalization Study
Email Insider, Ray Schultz - Wednesday, September 5, 2018
Sephora is cited for its cross-channel approach in Sailthru analysis. Zappos scor ...
- Tips On How To Succeed With Christmas Mailings
Around the Net in Email, Ray Schultz - Tuesday, September 4, 2018
Many firms start their Christmas email campaigns as early as July. He ...
- Black Friday Rolls Around: What Last Year's Email Results Tell Us
Email Insider, Ray Schultz - Tuesday, September 4, 2018
Themed Black Friday emails pulled flat open rate rates last year, b ...
- Subject Lines For Mobile Devices
Around the Net in Email, Ray Schultz - Friday, August 31, 2018
Subject lines open the door to content. But they have to ...
- London AI Copywriting Startup Secures US Expansion Funds
Around the Net In MAD London, Sean Hargrave - Friday, August 31, 2018
London artificial intelligence startup Phrasee has raised GBP4m to expand its offeri ...
- Why Emojis Won't Work For Every Email Effort
Around the Net in Email, Ray Schultz - Thursday, August 30, 2018
Email marketers should be careful about using emojis in subject lines. Th ...
- The Game Of Life (For Ad Creatives)
Mediapsssst, Richard Whitman - Wednesday, August 29, 2018
Two longtime creative partners have created a board game about advertising call ...
- L.A. Galaxy Star Tells Email Respondents: 'Renew Now'
Around the Net in Email, Ray Schultz - Wednesday, August 29, 2018
The L.A. Galaxy soccer team has sent a season pass renewal ema ...
- Char-Broil Gears Up For Labor Day, Partners With BrightWave And Emarsys
Email Marketing Daily, Ray Schultz - Wednesday, August 29, 2018
Grill marketer Char-Broil has named BrightWave as its email agency and Emars ...
- Report Finds In-House Agencies More Likely To Service Creative Than Media
Research Intelligencer, Joe Mandese - Tuesday, August 28, 2018
Media planning and buying, programmatic media, data analytics and research have relative ...
- How To Ensure Emails Get Read
Around the Net in Email, Ray Schultz - Monday, August 27, 2018
Consumers get dozens of emails per day. But messages can stand o ...
- Five Common Email Errors To Avoid
Around the Net in Email, Ray Schultz - Monday, August 27, 2018
Shoppers can be turned off by bland transactional emails, complicated unsubscribe process ...
- Email Still Achieves Results After 40 Years
Around the Net in Email, Ray Schultz - Monday, August 27, 2018
Email marketing is 40 years old. Kyle Hendricks explores the history a ...