- Emma Debuts Email Platform For Brands With Multiple Locations
Email Marketing Daily, Ray Schultz - Monday, October 15, 2018
The new email tool is designed to help restaurants, franchises and universiti ...
- Sir Martin Sorrell Says Creativity Will Be 'At The Centre' Of S4C
Around the Net In MAD London, Sean Hargrave - Friday, October 12, 2018
Sir Martin Sorrell batted back suggestions that he is not interested ...
- Leagus Delaney Lands Britvic's Upmarket Brands
Around the Net In MAD London, Sean Hargrave - Thursday, October 11, 2018
Britvic has appointed Leagas Delaney to be the creative agency for i ...
- Persado Enhances Platform With Storytelling Capability
Digital News Daily, Ray Schultz - Thursday, October 11, 2018
Persado says it can produce custom narratives in email and other chann ...
- How To Write Effective Email Subject Lines
Around the Net in Email, Ray Schultz - Wednesday, October 10, 2018
Marketing emails can go unnoticed in the barrage of messages in t ...
- Newsletter Cheat Sheet: How To Get Them Opened And Read
Email Insider, Ray Schultz - Wednesday, October 10, 2018
It starts with relevant copy. But don't neglect the basics -- subje ...
- After 75 Years, Ford Selects A New Creative Agency
Mediapsssst, Richard Whitman - Monday, October 8, 2018
WPP shops had a great run. It was probably time for ...
- Trump Campaign Sends Kavanaugh Victory Lap Email
Email Marketing Daily, Ray Schultz - Sunday, October 7, 2018
A Trump email is positive in proclaiming a win, but many politic ...
- The Justin Bieber Effect In B2B Emails
Around the Net in Email, Ray Schultz - Friday, October 5, 2018
Like Justin Bieber songs, B2b email messages should remain in the min ...
- Creatives Need To Lead The Data Charge
Marketing Insider, John Trahar - Friday, October 5, 2018
The tremendous energy brands now put into tracking and intercepting prospective custome ...
- Adobe To Alter PDF Experience With Upgrades
Around the Net in Email, Ray Schultz - Thursday, October 4, 2018
Adobe is introducing changes that will transform PDFs into live documents wh ...
- Worldata Offers Expanded Subject Line Testing Tool
Email Marketing Daily, Ray Schultz - Thursday, October 4, 2018
SubjectLine.com is based on tracking of almost 6 million subject lines. ...
- Retailers Are Sending The Same Old Emails To The Same Old People: Study
Email Insider, Ray Schultz - Wednesday, October 3, 2018
A Gartner L2 report shows retail apparel brands are using similar discou ...
- Movable Ink Launches Cross-Channel Visual Platform
Email Marketing Daily, Ray Schultz - Wednesday, October 3, 2018
Movable Ink's new capability allows firms to deliver the same visuals v ...
- Rubicon Drinks Brand Looks For A New Creative Agency
Around the Net In MAD London, Sean Hargrave - Friday, September 28, 2018
AG Barr is seeking a new creative agency for its fruit jui ...
- Tips On Embedding Surveys Into Emails
Around the Net in Email, Ray Schultz - Thursday, September 27, 2018
Surveys are a good way to drive email engagement, but it’s n ...
- When And How To Send An Email Blast
Around the Net in Email, Ray Schultz - Thursday, September 27, 2018
An email blast is a mass email, but it is not spa ...
- Three Rules For Successful Cold Emailing
Around the Net in Email, Ray Schultz - Thursday, September 27, 2018
Three variables determine the effectiveness of a cold email campaign: One ...
- Accenture Interactive's MXM Raids Publicis.Sapient
MAD, Larissa Faw - Wednesday, September 26, 2018
Accenture Interactive's MXM is appointing Eva Neveau as executive creative director ...
- Madras Global Lands Macy's Business
Accounts on the Move, Larissa Faw - Tuesday, September 25, 2018
Madras will create and manage content on Macys.com, including product images, produ ...
- LifeBridge Health Appoints StrawberryFrog As AOR
MAD, Larissa Faw - Tuesday, September 25, 2018
The agency is developing a modern brand strategy. There will also ...
- Bright Red Appoints Paradise Its First Chief Creative Officer
MAD, Larissa Faw - Monday, September 24, 2018
Liz Paradise's job is to continue to erase the lines between traditiona ...
- Financial Groups Raise Awareness About Retirement
Out to Launch, Larissa Faw - Monday, September 24, 2018
The Alliance For Lifetime Income partners with Campbell Ewald to raise awarene ...
- Mothercare Hands Creative Brief To Mcgarrybowen
Around the Net In MAD London, Sean Hargrave - Friday, September 21, 2018
Mothercare has awarded its creative and strategic account to Mcgarrybowen. The retail ...
- Mcgarrybowen Taps Mike Wente To Handle MB Swirl Creative
MAD, Larissa Faw - Thursday, September 20, 2018
Mcgarrybowen is appointing Mike Wente as Chief Creative Officer for swirl mcgarrybowe ...
- LinkedIn CEO Identifies The Biggest Email Mistake
Around the Net in Email, Ray Schultz - Thursday, September 20, 2018
LinkedIn CEO
Jeff Weiner has shared what he thinks is the single bigge ...
- How To Reach The Growing Global Email Audience
Around the Net in Email, Ray Schultz - Thursday, September 20, 2018
There will be 4.1 billion email users by 2021, forecasts show. N ...
- Direct Mail And Email Gang Up On Dirt: Rinse Case Study
Email Marketing Daily, Ray Schultz - Thursday, September 20, 2018
A laundry and dry cleaning service uses both direct mail and ema ...
- Gmail's Automated Replies Are Often Laughable: Report
Around the Net in Email, Ray Schultz - Wednesday, September 19, 2018
Gmail’s automated email replies are often off-base. For example, one woman receiv ...
- Retail Email Newsletters Need A New Model
Around the Net in Email, Ray Schultz - Wednesday, September 19, 2018
Many retailers are still sending generic email newsletters to their entire lis ...