Emma has introduced a platform to help brands with multiple locations manage their email programs.
Emma HQ provides a review and approval process in one corporate account, the firm says. It facilitates review and approval across locations to create a consistent brand, it adds.
The product is designed to help restaurants, franchises and universities with possibly hundreds or thousands of locations run their email campaigns.
Emma provides content and customer mail templates. These feature consistent brand colors and fonts, the firm states.
The tool also facilitates analytics, Emma says.