- BBH USA Enlarges Creative Team
MAD, Fern Siegel - Friday, November 8, 2024
The agency hired Jane Cronk and Ricardo Franco as executive creative direct ...
- Toyota Targets Young Latinos For Corolla
Marketing Daily, Tanya Gazdik - Sunday, November 10, 2024
The automaker enlisted Conill to develop a creative campaign focused on t ...
- McCann Worldgroup Ups De Pietri To Global Creative Partner
MAD, Fern Siegel - Wednesday, November 6, 2024
Previously, the agency's CCO in Spain, De Pietri is a Grand Pr ...
- Kimberly-Clark Reviewing Global Media, Creative Assignments
MAD, Steve McClellan - Wednesday, October 30, 2024
The media review excludes the U.S., which was awarded to Publicis Grou ...
- Yahoo DSP Collaborates With Ad-Quality Expert To Secure Its Ecosystem
MediaDailyNews, Laurie Sullivan - Wednesday, October 30, 2024
Yahoo DSP will work with GeoEdge, which focuses on ad security a ...
- Media Will Represent More Than A Third Of Freestanding Havas
MediaDailyNews, Joe Mandese - Thursday, October 31, 2024
Media accounted for 36% of net revenue for the year ended Ju ...
- Archer Selects Batterton As Chief Creative Officer
People on the Move, Fern Siegel - Wednesday, October 30, 2024
Previously, Batterton was CCO at The Richards Group in Dallas. ...
- Ogilvy New York Names Canning, Spruce ECDs
MAD, Fern Siegel - Friday, October 25, 2024
The two award winners were called "creative giants" by CCO Samira Ans ...
- Glow Selects Musante As Executive Creative Director
MAD, Fern Siegel - Wednesday, October 23, 2024
Musante is a 15-year ad vet who has held posts at vario ...
- Google Emphasizes AI Performance As Advertisers Pick Up Holiday Strategies
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Today's announcement focuses on new Performance Max features such as shareable ...
- Lexus Partners With Universal Pictures For 'Wicked' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2024
Ariana Grande as Glinda the Good Witch is featured in the spo ...
- Arizona Reframes Image In 2025 Campaign
Out to Launch, Fern Siegel - Monday, October 21, 2024
The goal is to highlight the state's landscapes, culture and business commun ...
- Damman Joins Petermayer As Chief Creative Officer
MAD, Fern Siegel - Friday, October 18, 2024
Previously, David Damman was CCO-president at Nashville's Buntin. ...
- TruGreen Selects VML For Creative, Social Duties
MAD, Steve McClellan - Thursday, October 17, 2024
WPP's VML is charged with reimagining the lawn care business to gr ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Toyota Targets Hispanic Consumers With Truck Effort
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
"This campaign is a heartfelt tribute to the resilience and determination th ...
- WPP, One Club Expand Black Creatives Program
Mediapsssst, Richard Whitman - Thursday, October 10, 2024
This year's One School UK program is being run by ad indust ...
- Stellantis Launches Social Effort Comparing Fiat To Tesla
Marketing Daily, Tanya Gazdik - Thursday, October 10, 2024
It's not meant to be a traditional comparison spot that asserts o ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Havas Wins NA Media, Creative AOR For Wyndham Hotels & Resorts
MAD, Steve McClellan - Thursday, October 3, 2024
The remit includes media, creative, social and digital for all client bran ...
- Bimbo Bakeries USA Selects Omnicom, Landor As Its New Agencies
MAD, Steve McClellan - Thursday, October 3, 2024
Omnicom will take the lead on media creative strategy, social, influencers, P ...
- One Show Kicks Off Campaign, Calls For Entries
Out to Launch, Fern Siegel - Wednesday, October 2, 2024
The show celebrates global creativity. The campaign lives on social platforms. ...
- Apathetic AI: It Doesn't Know Customers As People
Email Insider, Ray Schultz - Wednesday, October 2, 2024
Email personalization suffers with AI because there is no human connection, Bui ...
- A $5 Million Budget Is Enough
Planning & Buying Insider, Jared Belsky - Monday, September 30, 2024
CMOs often lament they need twice that, at least, to stand apa ...
- Belle Tire Awards Cramer-Krasselt Media, Creative, Analytics Remit
MAD, Steve McClellan - Thursday, September 26, 2024
The Southfield, MI-based retail chain has 182 locations across the Midwest a ...
- BarkleyOKRP Named Marketing AOR For National Pork Board
MAD, Steve McClellan - Thursday, September 26, 2024
The assignment includes a fully integrated marketing approach for pork, including strateg ...
- Stellantis Reviewing U.S. Creative Assignments For Major Brands
MAD, Steve McClellan - Wednesday, September 25, 2024
The auto giant confirmed it is reviewing assignments for Dodge, Ram, Chrysle ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...