- JKR Appoints Bezerra ECD, Dives Into Global Portfolio
MAD, Fern Siegel - Monday, May 19, 2025
The agency's client work includes Mozilla, Uber and Stella Artois. ...
- Jeep Taps 'Mission: Impossible' For Action-Packed Wrangler Creative
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2025
Paramount Pictures executives and Tom Cruise himself were involved in the creati ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 14, 2025
WBD is also starting up two new media platforms for advertisers: N ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, May 12, 2025
The joint venture will use large language models and generative AI ...
- Test Drive: Genesis Makes A Good Thing Better With GV70
Drive Time, Tanya Gazdik - Monday, May 12, 2025
Genesis has been playing up its racing and sports affiliations, but t ...
- Modo Modo Scores Peach Bowl Account, Handles Creative, Design
MAD, Fern Siegel - Friday, May 9, 2025
The agency will produce a new graphic look for ad campaigns, brand ...
- 72andSunny LA Promotes 4 Staffers To Group Creative Directors
People on the Move, Fern Siegel - Tuesday, May 6, 2025
The newly elevated have more than 27 years of experience at 72andSu ...
- Mercedes-Benz Highlights Young, Diverse First Customers
Marketing Daily, Tanya Gazdik - Sunday, May 4, 2025
"You could see just from the casting and the talent that's ...
- Why Marketers Need To Be Smarter About Bundling
MAD, Daale Carter - Thursday, May 1, 2025
The best campaigns are born from specialized teams working toward a shar ...
- Rivian Launches First National Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2025
"it's a really pivotal time for us as a business," Denise Cherr ...
- Toyota Features Cool Kids In Grand Highlander Creative
Marketing Daily, Tanya Gazdik - Wednesday, April 30, 2025
Created with the NFL Draft in mind, the 2025 Grand Highlander to ...
- Gut Miami Enlists Enderstein As ECD
MAD, Fern Siegel - Monday, April 28, 2025
The new creative will oversee Kraft Heinz, Progressive and Vital Farms. ...
- We Are Social Acquires Helo, Strengthens Creative Production
MAD, Fern Siegel - Friday, April 25, 2025
The integration allows the agency to deliver larger campaign executions while strengtheni ...
- Microsoft Explains How It Made An Ad From AI
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2025
In the ad Microsoft co-created with generative AI, people's faces are n ...
- Jung von Matt London Taps Roberts, Redfern As Senior Creatives
People on the Move, Fern Siegel - Thursday, April 24, 2025
The pair join the agency from Havas London. ...
- Lumber Liquidators Uses Founder To Promote Offerings
Out to Launch, Fern Siegel - Wednesday, April 23, 2025
The company has more than 200 stores nationwide. ...
- Ammunition Ups Hayes To Chief Creative Officer
MAD, Fern Siegel - Monday, April 21, 2025
Hayes joined Ammunition after it acquired his studio, Mad Hat Creative. ...
- Mini Gets Cheeky For New York Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, April 16, 2025
The campaign marks the first effort from the brand's new head ...
- Radford Joins JKR As Executive Creative Director
MAD, Fern Siegel - Monday, April 14, 2025
His hire reflects the agency's growth - it recorded a 25% upti ...
- Big W Names 72andSunny Creative Partner
Accounts on the Move, Fern Siegel - Friday, April 11, 2025
First work for the major Australian retailer is expected in September. ...
- Ford's 'From America' Effort Drives Business
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2025
The campaign is more about reinforcing that Ford is a brand a ...
- Victoria's Secret Continues Transformation With Creative Director Hire
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, April 13, 2025
Adam Selman was previously the chief design officer at Rihanna's lingerie bran ...
- mFuse Bolsters Creative With Higgs As ECD
People on the Move, Fern Siegel - Friday, April 11, 2025
Higgs will work on various clients, such as Virgin Money and TalkT ...
- CarMax Taps 72andSunny For Creative AOR Duties
MAD, Steve McClellan - Wednesday, April 9, 2025
According to the agency it will "work with CarMax to bring ...
- Mercedes-Benz Goes All-Out For Masters
Marketing Daily, Tanya Gazdik - Tuesday, April 8, 2025
"We're excited that the game of golf continues to diversify and appe ...
- Sam's Club Appoints Publicis Groupe 'Intergrated Agency Of Record'
MAD, Steve McClellan - Monday, April 7, 2025
Sam's Club's spent about $175 million on measured media in 2024, accordi ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President Says
Data & Programmatic Insider, Laurie Sullivan - Monday, April 7, 2025
Vidmob President Mark Mannino believes creative data has found a new ho ...
- Spotify Opens Programmatic Buys Via Google, Magnite
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2025
Spotify expanded its programmatic ad partnerships with Google and Magnite aimed ...
- Ciffone Expands Creative Role At TBWA\Media Arts Lab
MAD, Fern Siegel - Tuesday, April 1, 2025
He will continue to lead creative for Apple TV+, Mac, iPad a ...
- Curtis Takes Reins As Chief Creative Officer, LePub New York
MAD, Fern Siegel - Monday, March 31, 2025
The former McCann exec will focus on debut clients Heineken and Baril ...