- Points No Longer Win Prizes For Loyalty
London Blog, Sean Hargrave - Thursday, March 5, 2020
Consumers are valuing loyalty cards less as they prefer paid-for schemes th ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls ...
- Salesforce Acquires Vlocity; Co-CEO Block Is Leaving Post
Around the Net in Email, Ray Schultz - Wednesday, February 26, 2020
Salesforce has acquired CRM provider Vlocity for $1.33 billion in an all-ca ...
- Unlimited Merges Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, February 20, 2020
Unlimited Group is merging its CRM agency, Prophecy Unlimited, with its digit ...
- Ad-Tech Deals Rose 72% In 2019
Digital News Daily, Laurie Sullivan - Monday, February 10, 2020
Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketi ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their li ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile a ...
- Ryan Tuttle Joins Response Media As COO
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Tuttle previously served as the COO and co-founder of Dragon Army. Alv ...
- Salesforce Debuts New Data Suite To Provide Single View Of Customer
Digital News Daily, Ray Schultz - Tuesday, November 19, 2019
Customer 360 Truth provides a universal Salesforce ID for each customer, t ...
- Scale To Sustainability: Gravity Lands On Purple Mattress
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
Gravity Products launched on Kickstarter in 2017 and gathered $5 million ...
- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainab ...
- Winery's CRM: From Tastings To Grazie Cards, Vine Tags
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
For locals, Francis Ford Coppola Winery texts as a way to conne ...
- ZoomInfo Acquires Komiko, B2B CRM Startup
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Clients can capture contact and activity data buried in the salesperson's ema ...
- Salesforce Debuts CMS Content Delivery System
Email Marketing Daily, Ray Schultz - Friday, November 8, 2019
The new CMS connects to CRMs and enables teams to feature conte ...
- WorkWise Offers New CRM Capabilities
Email Marketing Daily, Ray Schultz - Friday, November 1, 2019
The enhanced tools help firms improve productivity and foster better communication wi ...
- Ecommerce CRM Platform Now Live On Shopify
Email Marketing Daily, Ray Schultz - Wednesday, October 23, 2019
Drip's ecommerce CRM platform can help brands segment their emails and se ...
- HubSpot Debuts LinkedIn Lead Gen Forms Service
Email Marketing Daily, Ray Schultz - Tuesday, October 22, 2019
HubSpot users can align their ad campaigns with email marketing, the compa ...
- Ushur Debuts Customer Email Triage System
Email Marketing Daily, Ray Schultz - Monday, September 23, 2019
The new service is designed to relieve staffs of the chore ...
- HSBC Retains TMW
Around the Net In MAD London, Sean Hargrave - Friday, September 13, 2019
HSBC has retained TMW Unlimited as its below-the-line agency, "Campaign: reports. ...
- Tinuiti Appoints McGuire To Head CRM/Email Team
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
The digital agency recently rebranded itself and has made several acquisitions. Ry ...
- Mailchimp Will Enable CRM App Users To Send Targeted Emails
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
UK-based Tillpoint is collaborating with Mailchimp to allow clients to send target ...
- Benchmark Email Merges With Hatchbuck
Email Marketing Daily, Ray Schultz - Tuesday, September 10, 2019
Jonathan Herrick will serve as CEO, and Curt Keller will serve ...
- HSBC Calls Below-The-Line Review
Around the Net In MAD London, Sean Hargrave - Thursday, August 29, 2019
HSBC has called a review of its below-the-line activity, placing TMW Unlimit ...
- Customers Are Forever In New Strategic Approach
Email Insider, Ray Schultz - Thursday, August 29, 2019
Most firms are not yet focusing on customer success, and those th ...
- HP Reaps Fruits Of Bringing Programmatic In-house
The MediaPost Cases, Nina Lentini - Thursday, August 29, 2019
Four years ago, HP started the journey by owning its own dat ...
- It Takes More Than Data To Improve The Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Among marketers surveyed, 32% said they would invest in data, analytics a ...
- ReadyCloud CRM Rebrands As ReadyCloud Suite
Email Marketing Daily, Ray Schultz - Thursday, August 15, 2019
The rebranded ReadyCloud Suite includes tools to help with email marketing, C ...
- New Adobe Tools Are Aimed At Data Scientists
Around the Net in Email, Ray Schultz - Tuesday, July 30, 2019
Adobe has made new customer experience tools—Query Service and Data Science Workspaces—general ...
- Salesforce Adds Channels To Its Tool For Small Businesses
Email Marketing Daily, Ray Schultz - Wednesday, July 24, 2019
Salesforce Essential supports conversations in Facebook Messenger, Instagram and YouTube, the compa ...