- Wake Me Up Before You Indiegogo: Secrets of Successful Crowdsourcing
Marketing: Entertainment, Alison Hill - Thursday, December 19, 2013
Ever wondered about the secret to a successful Kickstarter or Indiegogo campaign-w ...
- Machinima Extends Deal with Poptent for Crowdsourcing Content
Online Video Daily, P.J. Bednarski - Wednesday, December 4, 2013
The male-oriented online video giant Machinima says it's expanding its deal wi ...
- Kickstarter Switches CEO
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 31, 2013
Kickstarter co-founder Perry Chen is relinquishing the CEO seat to another co-found ...
- Q&A: AT&T Executive Director of Diversity Marketing Laura Hernandez
Marketing Daily, Aaron Baar - Thursday, September 12, 2013
As a technology company, AT&T knows it must appeal to American you ...
- Crowd-Funding Startup Patreon Gets $2.1M
Around the Net In Online Marketing, Gavin O'Malley - Friday, August 2, 2013
AllThingsD get up close and personal with Patreon, and the new crowd-fundi ...
- Marketing, Crowdfunding, And The Millennial Entrepreneur
Engage:Millennials, Brian Murphy - Friday, July 5, 2013
As marketers continuously attempt to dive into the minds of Millennials, th ...
- Q&A: Neuroplastic Brains Crave More Than Digital Experiences
Marketing Daily, Sarah Mahoney - Friday, July 5, 2013
A new paper from Deloitte takes a much bigger-picture view on t ...
- Crowd Sourcing Creativity With Moms
Engage:Moms, Maryanne Conlin - Wednesday, June 19, 2013
I've built my career on providing creative, strategic solutions to marketing problem ...
- Dispop Debuts Ad Design Platform
Online Media Daily, Gavin O'Malley - Wednesday, June 12, 2013
Following other "crowdsourced" ad agencies, Dispop this week is rolling out ...
- Nintendo Launches 'Crowdfarter'
Marketing Daily, Aaron Baar - Monday, May 20, 2013
We should have seen this coming. Nintendo, under the guise of i ...
- Former IPG Exec Pahade Named Poptent CEO
MediaDailyNews, Steve McClellan - Monday, May 20, 2013
Nick Pahade, the former North American CEO of Interpublic Group's Initiative, h ...
- Guardian's N0tice Offers Free Mapping Tool
Around the Net In OMD Europe, Nina Lentini - Tuesday, April 30, 2013
Maptastica has already been used internally by the Guardian to create ...
- The Crowd's All Here: Tapping Into The Event Stream
MoBlog, Steve Smith - Friday, April 26, 2013
The wesawit app lets you drop into the party, just about anywher ...
- Macy's Claims First All-American Crowd-Sourced Ads
Marketing Daily, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- Macy's Claims First All-American Crowdsourced Ads
MediaDailyNews, Sarah Mahoney - Monday, April 22, 2013
Macy's is asking its customers to send in their patriotic videos f ...
- Oxfam Launches Coldplay Film
Around the Net In Brand Marketing, Nina Lentini - Monday, April 22, 2013
Oxfam has launched its crowdsourced Coldplay video featuring the band's acoustic versi ...
- Anonymous' New Venture: Citizen 'Journalism'
Around the Net In OMD Europe, Nina Lentini - Thursday, April 18, 2013
The controversial hacking collective, has a new venture - a website f ...
- Lead Or Follow, But Keep Your Eyes On The Crowd
Marketing Daily, Ross Kimbarovsky, Mike Samson - Tuesday, March 26, 2013
As crowdsourcing becomes a staple in cutting-edge marketing practices, it has co ...
- Coke Crowdsources Jepsen Pop Song
Marketing Daily, Karlene Lukovitz - Thursday, March 21, 2013
As part of its "Perfect Harmony" platform, Coke is partnering with "Americ ...
- 'No Go Britain' Wins Award, Offers Crowdsourcing Lesson
Around the Net In OMD Europe, Nina Lentini - Thursday, February 21, 2013
The winners of the Royal Television Society awards were announced last nigh ...
- Lay's Announces Crowdsourced Flavor Finalists
Marketing Daily, Karlene Lukovitz - Tuesday, February 12, 2013
From now until May 4, consumers can vote each day for the ...
- Insta-Journalism Mobilizes
MoBlog, Steve Smith - Wednesday, January 23, 2013
This week's Presidential Inauguration highlighted just how quickly mobile technology has turn ...
- Ad Crowdsourcer Tongal Takes $15M
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 14, 2013
Tongal, which crowdsources video ad assignments for big brands, has raised $ ...
- Kickstarter Campaigns Make $319 Million In 2012
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, January 9, 2013
Kickstarter's hardware projects made headlines in 2012, but film and gaming ide ...
- Nissan Names 'Wouldn't It Be Cool' Winners
Marketing Daily, Karl Greenberg - Friday, December 14, 2012
Nissan has announced winners of its "Nissan Innovation Garage social media campai ...
- Frances' Owni Crowdsourcing Funding Ideas
Around the Net In OMD Europe, Nina Lentini - Wednesday, December 12, 2012
French news site Owni, which specialises in data journalism, is inviting use ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Budweiser Crowdsources Limited Brews
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 15, 2012
Budweiser has launched a sampler three-pack of the dozen new beers ...
- Scout Fashion: DailyCandy Launches Mobile App
Online Media Daily, Gavin O'Malley - Sunday, October 28, 2012
In an effort to turn readers into mobile content contributors, DailyCandy ju ...
- Ball Park Taps NFL Greats For Promo
Marketing Daily, Karl Greenberg - Tuesday, October 9, 2012
Hillshire's hot dog and burger brand Ball Park has tapped NFL grea ...