- Which Industries Gain The Most From Improved CX?
Marketing Insider, Dave Kilimnik - Wednesday, August 7, 2019
Airlines and wireless service providers will gain most by improving poor experienc ...
- X Marks The Spot: Deloitte's Model For Quantifying The Value Of Human Experience
Research Intelligencer, Joe Mandese - Wednesday, August 7, 2019
As marketers become increasingly focused on the value of "X" -- ...
- Creating An In-Person Brand Experience In The Digital Age
Marketing Insider, John Limotte - Tuesday, July 30, 2019
When working to execute a captivating brand experience in the digital ag ...
- Hero Digital Acquires B2B Agency Bulldog Solutions
Email Marketing Daily, Ray Schultz - Tuesday, July 23, 2019
Hero Digital will gain additional B2B expertise while achieving growth in Austi ...
- Sitecore Upgrades Its Experience Platform And Content Hub
Email Marketing Daily, Ray Schultz - Monday, July 22, 2019
The company also enhanced its Managed Cloud service in an effort ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
- Single-Channel Challenge: Most SMBs Provide Limited Customer Experience
Email Insider, Ray Schultz - Thursday, July 11, 2019
Only a few small brands have a single view of the custome ...
- Rightpoint Acquires Bowfin In Move To Expand Salesforce Delivery
Email Marketing Daily, Ray Schultz - Wednesday, July 10, 2019
Bowfin's leadership and staff will remain in place, customer experience agency Rightpoi ...
- Medallia Hopes To Raise $247 Million With IPO
Around the Net in Email, Ray Schultz - Tuesday, July 9, 2019
Medallia, a customer experience specialist, has announced terms for its IPO. T ...
- Experience, Rather Than Price, Drives Customer Loyalty
Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
The important of building relationships, followed by positive site experiences, is k ...
- TV Platforms Benefit From Easy Cancellation Policies
TV Watch, Wayne Friedman - Tuesday, July 2, 2019
In the new world of consumer marketing, returns and cancellations should ...
- New Adobe-Marketo Tool Will Help Firms With Account-Based Experiences, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 28, 2019
Account-based experiences are "where ABM (account-based marketing) and customer experience management co ...
- Is Customer Service The Same As Customer Experience? I Debate Myself
Marketing Insider, Steve Olenski - Monday, June 24, 2019
Whatever the answer, providing the best customer service and experience is ...
- Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
Only 1% of enterprise decision makers said voice interfaces will enhance custom ...
- Why Marketing Must Lead The Charge With Customer Experience
Marketing Insider, Akhilesh Tiwari - Friday, June 14, 2019
More than 80% of brands surveyed by Gartner in 2018 said the ...
- Traditional Banks Continue To Experience Reputation Issues
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2019
Over four years, KeyBank made the most effort to respond to 7 ...
- Virgin Experience Days Picks Atomic London
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
Atomic London has been picked by Virgin Experience Days to be i ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or pus ...
- Alaska, JetBlue, Southwest Recognized By J.D. Power
Marketing Daily, Tanya Gazdik - Thursday, May 30, 2019
The recognition for JetBlue comes as the airline continues to make investmen ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- The New Left/Right Brain CMO
Show Daily, Nina Lentini - Thursday, May 2, 2019
"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Part ...
- Toyota Decides On CRM And Transformation Brief
Around the Net In MAD London, Sean Hargrave - Monday, April 29, 2019
Toyota has handed new briefs to The & Partnership and AKQA, "Campaig ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...
- Most Firms Say Their Customer Experience Needs A Boost: Study
Email Marketing Daily, Ray Schultz - Thursday, March 28, 2019
Eighty-five percent of professionals surveyed say their customer experience needs improvement, a ...
- How McDonald's Acquisition Of Dynamic Yield Changes Recommendations
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2019
The technology will run in McDonald's outdoor digital drive-through menu displays a ...
- One In Five Admit They Do Not Understand Customers
Around the Net In MAD London, Sean Hargrave - Monday, March 25, 2019
If customers sometimes leave you puzzled, you are not alone. New researc ...
- Do We Really Want Brands To Be Our Friends?
London Blog, Sean Hargrave - Friday, March 22, 2019
It has been a week of brand image and purpose -- a ...
- AI Moving Into Customer Service
Connected Thinking, Chuck Martin - Tuesday, March 19, 2019
Within 18 months, the majority (53%) of customer service organizations are expect ...
- Nissan Declares Titan Adventure A Success
Marketing Daily, Tanya Gazdik - Sunday, March 17, 2019
"Our research shows that one of the greatest drivers in changing bra ...