- Diageo To Run Competition For Customer Experience Project Worth GBP20k
Around the Net In MAD London, Sean Hargrave - Thursday, October 17, 2019
Diageo has announced it is working with media conference MAD//Fest London ...
- One In Three B2B Marketers Cite Data As Critical Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 16, 2019
Dun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englu ...
- M&C Saatchi Live Launched
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
M&C Saatchi Sport & Entertainment has launched a global brand experience agen ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with the ...
- Bravo Breaks Records With 'Dirty John' Podcast
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Historically, Bravo had been known as a destination for quality reality programmin ...
- Zwilling's Digital Transformation Brings Amazing Results
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
By optimizing digital, the brand's history -- dating to 1731 -- a ...
- Hit Shows Being Turned Into Experiences
Around the Net In MAD London, Sean Hargrave - Monday, September 30, 2019
Hit TV shows are being transformed into experiences audiences can participate i ...
- SugarCRM Offers New Data Integration Service For Sales Reps
Email Marketing Daily, Ray Schultz - Friday, September 27, 2019
Sugar Connect serves data to sales reps when they are communicating wi ...
- Cheetah Digital Debuts Cross-Channel Engagement Suite
Email Marketing Daily, Ray Schultz - Thursday, September 26, 2019
The new platform provides personalized multichannel experiences, the company says. ...
- Personalization A Big Factor In Driving Customer Experience, Study Says
Email Marketing Daily, Ray Schultz - Tuesday, September 24, 2019
Content personalization is one of the most effective tactics, but challenges rema ...
- Macy's Changing Its Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 20, 2019
Macy's will begin testing same-day delivery in 30 markets for online orde ...
- CarGurus Highlights User Experiences
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2019
The company "has evolved and grown our commitment to television as pa ...
- Britons Are The Happiest Online Shoppers
Around the Net In MAD London, Sean Hargrave - Monday, September 16, 2019
it may come as a surprise, but Britons have been identified ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- Yahoo! The UK Needs An Apology? Again!
London Blog, Sean Hargrave - Friday, September 6, 2019
Did you get cut off yesterday too? UK telcos need to wa ...
- United Airlines Loyalty Miles Will No Longer Expire
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2019
United also now offers discounted membership to Clear, pre-screening service that allo ...
- Mitsubishi Launches Pop-Up Test Drives
Marketing Daily, Tanya Gazdik - Tuesday, August 27, 2019
The automaker kicks off the pilot program on Wednesday in Los Angel ...
- The Changing Face Of My Brand Loyalty
Media Insider, Maarten Albarda - Friday, August 23, 2019
I used to be quite brand-loyal, with British Airways, for example, ...
- It Takes More Than Data To Improve The Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 21, 2019
Among marketers surveyed, 32% said they would invest in data, analytics a ...
- Lexus Offers Off-Road Adventure At Luxury Resort
Marketing Daily, Tanya Gazdik - Sunday, August 11, 2019
Guests of Blackberry Mountain Resort in Tennessee can jump in the driver ...
- Jeep Fans Converge To Celebrate Brand, Welcome New Gladiator
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2019
The three-day event, now in its third year, is expected to dr ...
- Which Industries Gain The Most From Improved CX?
Marketing Insider, Dave Kilimnik - Wednesday, August 7, 2019
Airlines and wireless service providers will gain most by improving poor experienc ...
- X Marks The Spot: Deloitte's Model For Quantifying The Value Of Human Experience
Research Intelligencer, Joe Mandese - Wednesday, August 7, 2019
As marketers become increasingly focused on the value of "X" -- ...
- Creating An In-Person Brand Experience In The Digital Age
Marketing Insider, John Limotte - Tuesday, July 30, 2019
When working to execute a captivating brand experience in the digital ag ...
- Hero Digital Acquires B2B Agency Bulldog Solutions
Email Marketing Daily, Ray Schultz - Tuesday, July 23, 2019
Hero Digital will gain additional B2B expertise while achieving growth in Austi ...
- Sitecore Upgrades Its Experience Platform And Content Hub
Email Marketing Daily, Ray Schultz - Monday, July 22, 2019
The company also enhanced its Managed Cloud service in an effort ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AI
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 15, 2019
Innovation is longer about creativity, but rather having the data and t ...
- Single-Channel Challenge: Most SMBs Provide Limited Customer Experience
Email Insider, Ray Schultz - Thursday, July 11, 2019
Only a few small brands have a single view of the custome ...