- Marketing All Star: Lou Paskalis
MediaPost All Stars, P.J. Bednarski - Thursday, January 16, 2020
Lou Paskalis, the senior vice president of customer engagement and investment f ...
- Land Rover, Mitsubishi Rank Highest In Website Evaluation Study
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2020
The study was modified to address digital advancements automakers are implementing ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile a ...
- Delta Goes On Offensive In Anticipation Of JetBlue International Service
Marketing Daily, Tanya Gazdik - Monday, December 16, 2019
International main cabin service now features an always available inflight snack b ...
- Braze To Open Chicago Office Early In 2020
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
Braze says it sent 53 million emails on Black Friday, among 2 ...
- Holiday Humbug: What Leads To Returns, And How Email Can Help
Email Insider, Ray Schultz - Friday, December 13, 2019
Over a third of consumers expect to see return policies in confirmati ...
- Cadillac Offers Digital Showroom Experience
Marketing Daily, Tanya Gazdik - Monday, December 9, 2019
Cadillac will run digital advertising from Publicis in five U.S. markets ...
- Nothing Cryptic About It -- Americans Still Prefer Cash
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional for ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveye ...
- Digitas Launches Experience Transformation Consultancy
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
Digitas UK is launching an experience transformation consulting arm aimed at bridgi ...
- Customer Lessons Learned from Co-op Insurance at MediaPost's EU Summit
MediaPost Connect, Dianna Dilworth - Monday, November 25, 2019
Co-op Insurance had a tough challenge - they wanted to acquire n ...
- 25 Leading Customer Experiences Around The World
Around the Net in Email, Ray Schultz - Wednesday, November 20, 2019
The ideal customer experience may vary from one part of the glo ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to the ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Smell, Touch Boost In-Store Sales By 10%
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2019
Turns out that to sell sneakers, there's nothing quite like the schnozz-tickli ...
- Porsche, Buick Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
Porsche ranks highest in sales satisfaction among luxury brands for a seco ...
- Consumers And Brands Disagree On Customer Experience, Poll Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Only 10% of customers strongly agree that brands are giving them ...
- Channel Etiquette: It Pays To Give Consumers What They Want: Twilio Study
Email Insider, Ray Schultz - Thursday, November 7, 2019
But marketers lose out when they neglect channel and frequency preferences, Twil ...
- Atlanta Firms Lag In Mapping Customer Journey: Study
Around the Net in Email, Ray Schultz - Monday, November 4, 2019
Many Atlanta businesses are ignoring the customer journey: Less than two thir ...
- WorkWise Offers New CRM Capabilities
Email Marketing Daily, Ray Schultz - Friday, November 1, 2019
The enhanced tools help firms improve productivity and foster better communication wi ...
- Email, The Empathy Channel
Email Insider, Ray Schultz - Thursday, October 31, 2019
Consumers prefer email over other media. And they want brands to ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empat ...
- Why B2B Brands Should Welcome Customer Reviews
Around the Net in Email, Ray Schultz - Friday, October 25, 2019
Regardless of how they are delivered, customer reviews are essential for B ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it com ...
- Nearly One In Three B2B Marketers Admit To Delivering Poor Digital Experiences
Around the Net In MAD London, Sean Hargrave - Thursday, October 24, 2019
A survey by Episerver has seen nearly one in three B2B markete ...
- The Customer Voyage: Firms Are Getting Better At Mapping It
Email Insider, Ray Schultz - Thursday, October 24, 2019
Travel firms are more satisfied than retailers in their customer journey optimizatio ...
- Six Ways To Improve The Customer Experience
Around the Net In Brand Marketing, Ray Schultz - Monday, October 21, 2019
Brands like Disney are using machine learning and other advanced technologies ...
- FCA Hiring 'Brand Experience And Innovation Manager'
Drive Time, Tanya Gazdik - Monday, October 21, 2019
The employee will be charged with improving the overall customer experience f ...
- Adobe Enhances Its Digital Experience Platform
Digital News Daily, Ray Schultz - Friday, October 18, 2019
Adobe's AI-based tools help brands personalize customer experiences across channels, the compa ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...