- Marketers Say User Experience Is Key To Brand Identity
Research Intelligencer, - Tuesday, February 11, 2020
The user experience helps to stand out in a crowded marketplace permeat ...
- Consumers Contact Brands On Social Media For Information, Customer Service
Research Intelligencer, - Wednesday, January 29, 2020
Findings from a consumer survey indicate brands need to be mindful ...
- ActiveCampaign, Customer Experience Automation Firm, Raises $100 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
The company offers integrations that combine email marketing automation, CRM and machi ...
- Ford's Falotico Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, January 27, 2020
"Lincoln has created an engaging, emotionally appealing marketing program that brings ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls T ...
- Email Marketers Must Prioritize Subscriber Demands
Around the Net in Email, Ray Schultz - Monday, January 20, 2020
Email marketing remains challenging despite its high ROI. But digital businesses c ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their li ...
- Marketing All Star: Lou Paskalis
MediaPost All Stars, P.J. Bednarski - Thursday, January 16, 2020
Lou Paskalis, the senior vice president of customer engagement and investment f ...
- Land Rover, Mitsubishi Rank Highest In Website Evaluation Study
Marketing Daily, Tanya Gazdik - Wednesday, January 8, 2020
The study was modified to address digital advancements automakers are implementing ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile a ...
- Delta Goes On Offensive In Anticipation Of JetBlue International Service
Marketing Daily, Tanya Gazdik - Monday, December 16, 2019
International main cabin service now features an always available inflight snack b ...
- Braze To Open Chicago Office Early In 2020
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
Braze says it sent 53 million emails on Black Friday, among 2 ...
- Holiday Humbug: What Leads To Returns, And How Email Can Help
Email Insider, Ray Schultz - Friday, December 13, 2019
Over a third of consumers expect to see return policies in confirmati ...
- Cadillac Offers Digital Showroom Experience
Marketing Daily, Tanya Gazdik - Monday, December 9, 2019
Cadillac will run digital advertising from Publicis in five U.S. markets ...
- Nothing Cryptic About It -- Americans Still Prefer Cash
Research Intelligencer, Joe Mandese - Thursday, December 5, 2019
Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional for ...
- Digital Report Card: How Brands Are Doing As 2020 Looms
Email Insider, Ray Schultz - Wednesday, December 4, 2019
Email is rated as effective by less than half of marketers surveye ...
- Digitas Launches Experience Transformation Consultancy
Around the Net In MAD London, Sean Hargrave - Wednesday, November 27, 2019
Digitas UK is launching an experience transformation consulting arm aimed at bridgi ...
- Customer Lessons Learned from Co-op Insurance at MediaPost's EU Summit
MediaPost Connect, Dianna Dilworth - Monday, November 25, 2019
Co-op Insurance had a tough challenge - they wanted to acquire n ...
- 25 Leading Customer Experiences Around The World
Around the Net in Email, Ray Schultz - Wednesday, November 20, 2019
The ideal customer experience may vary from one part of the glo ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to the ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Smell, Touch Boost In-Store Sales By 10%
Marketing Daily, Sarah Mahoney - Tuesday, November 12, 2019
Turns out that to sell sneakers, there's nothing quite like the schnozz-tickli ...
- Porsche, Buick Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
Porsche ranks highest in sales satisfaction among luxury brands for a seco ...
- Consumers And Brands Disagree On Customer Experience, Poll Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Only 10% of customers strongly agree that brands are giving them ...
- Channel Etiquette: It Pays To Give Consumers What They Want: Twilio Study
Email Insider, Ray Schultz - Thursday, November 7, 2019
But marketers lose out when they neglect channel and frequency preferences, Twil ...
- Atlanta Firms Lag In Mapping Customer Journey: Study
Around the Net in Email, Ray Schultz - Monday, November 4, 2019
Many Atlanta businesses are ignoring the customer journey: Less than two thir ...
- WorkWise Offers New CRM Capabilities
Email Marketing Daily, Ray Schultz - Friday, November 1, 2019
The enhanced tools help firms improve productivity and foster better communication wi ...
- Email, The Empathy Channel
Email Insider, Ray Schultz - Thursday, October 31, 2019
Consumers prefer email over other media. And they want brands to ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empat ...
- Why B2B Brands Should Welcome Customer Reviews
Around the Net in Email, Ray Schultz - Friday, October 25, 2019
Regardless of how they are delivered, customer reviews are essential for B ...