- Brand Recovery Success Requires A New Marketing Framework
Marketing Daily, David Staas - Wednesday, June 3, 2020
This isn't a return to pre-pandemic normalcy. More nimble brands are thinki ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX Disaster
Email Insider, Ray Schultz - Wednesday, June 3, 2020
Amazon found a way to respond to customer feedback at scale wi ...
- AT&T Chooses Salesforce For Customer Experience Support
Digital News Daily, Ray Schultz - Friday, May 29, 2020
Salesforce will help AT&T gain a single view of its customers acro ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, ...
- ActiveCampaign Debuts Customer Experience Marketplace
Email Marketing Daily, Ray Schultz - Friday, May 8, 2020
Users can access recipes to help them create welcome -- and abandon ...
- How TfL Doubled Its ROI In Turning Round Bus Users' Experiences
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
It may have been a while since any of us got ...
- Email Takes A Licking: Consumers Prefer Chat For Service Queries
Email Insider, Ray Schultz - Tuesday, April 14, 2020
Email has plummeted in a two-year period, especially for urgent questions, Astu ...
- ActiveCampaign Adds B2B Targeting, Automation Tools
Email Marketing Daily, Ray Schultz - Wednesday, April 1, 2020
Sales teams can reach out to clients based on email, website a ...
- CustomerGauge In Two-Way Integration With HubSpot
Email Marketing Daily, Ray Schultz - Monday, March 30, 2020
CustomerGauge and HubSpot will help brands measure feedback received through email engageme ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it firs ...
- MoEngage Partners With Vidora To Provide AI-Driven Messaging Via Email, Other Channels
Email Marketing Daily, Ray Schultz - Friday, March 27, 2020
MoEngage clients can run AI predictions for customer engagement and purchase behavio ...
- Outfoxing The Coronavirus: The Salesforce Plan
Email Insider, Ray Schultz - Tuesday, March 17, 2020
Company moves events online and offers free access to some technologies, C ...
- Improve Your Customer Experience During The Crisis
Around the Net in Email, Ray Schultz - Monday, March 16, 2020
Businesses are suffering because of the COVIS-19 crisis. But they shouldn’t ma ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both too ...
- What's Next For CX? Brands Are Lagging At It, Study Finds
Email Insider, Ray Schultz - Thursday, February 27, 2020
Most firms lack enterprise-wide CX analytics, and few are gaining context-based insight ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Performance Marketing Insider, Laurie Sullivan - Thursday, February 27, 2020
First-party data sources from organic search, paid search, website and mobile a ...
- Shoppers And Stores Do Not Line Up On Personalization: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 25, 2020
Most consumers want personalized service. But retailers lag in providing it, enVis ...
- 12 Ways To Balance Privacy And The Customer Experience
Around the Net in Email, Ray Schultz - Monday, February 24, 2020
Consumers are more aware of the need to protect their personal dat ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey acro ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- Taking The Work Out Of The Customer Experience
Email Insider, Ray Schultz - Tuesday, February 18, 2020
Consumers want clarity and ease of use when signing on with brand ...
- First Responders: Phone And Email Are The Go-To Channels For Customer Support
Email Insider, Ray Schultz - Monday, February 17, 2020
But many also use texting and in-app messaging to reach out, UJ ...
- A Taste Of 2020 Trends: Twilio Outlines Five Areas Of Change
Email Insider, Ray Schultz - Tuesday, February 11, 2020
From email to apps, there is a "seismic shift in the w ...
- Marketers Say User Experience Is Key To Brand Identity
Research Intelligencer, - Tuesday, February 11, 2020
The user experience helps to stand out in a crowded marketplace permeat ...
- Consumers Contact Brands On Social Media For Information, Customer Service
Research Intelligencer, - Wednesday, January 29, 2020
Findings from a consumer survey indicate brands need to be mindful ...
- ActiveCampaign, Customer Experience Automation Firm, Raises $100 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
The company offers integrations that combine email marketing automation, CRM and machi ...
- Ford's Falotico Named Automotive Marketer Of The Year
Drive Time, Tanya Gazdik - Monday, January 27, 2020
"Lincoln has created an engaging, emotionally appealing marketing program that brings ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls T ...
- Email Marketers Must Prioritize Subscriber Demands
Around the Net in Email, Ray Schultz - Monday, January 20, 2020
Email marketing remains challenging despite its high ROI. But digital businesses c ...
- Merkle Data Shows Relevance Critically Important In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their li ...