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How TfL Doubled Its ROI In Turning Round Bus Users' Experiences

It may have been a while since any of us got on a bus but "Marketing Week" has an interesting story on how Transport for London (TfL) spent GBP6m on improving the service is bus drivers offered to travellers, resulting in what is believes is an extra GBP13.5m in revenue.

Read the whole story at Marketing Week »

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