- Consumers Want A Single Shopping Cart For All Channels: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 13, 2019
Only a few retailers offer this capability, according to BRP. And wh ...
- Ancestry.com Refocuses CX, Gets Amazing Results
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Company's marketing fueled curiosity with education and engagement to drive personalized discoveri ...
- Survey Fatigue: Are You Reaching Your Customers Effectively?
Marketing Insider, Janelle Estes - Monday, March 11, 2019
Consumers are tired of the seemingly endless blizzard of surveys they recei ...
- Consider The D2C Club Advantages At Coppola Wineries
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Janiene Ullrich, EVP, D2C at Francis Ford Coppola Winery, discusses the ma ...
- Nissan's Pilot Titan Adventure Captivates Owners, Millennial Influencers
Drive Time, Tanya Gazdik - Monday, March 4, 2019
"We were looking for the kind of environment that would showcase t ...
- Category-Driven Purchase Behavior: Swinging Between Extremes
Marketing Insider, Rebecca Brooks - Monday, February 25, 2019
Consumers attitudes, plus technological advancements, can drive customers to swing between extrem ...
- Big Brand, Little Brand -- Guess Which One Gets CRM Wrong?
London Blog, Sean Hargrave - Friday, February 22, 2019
Spoiler alert -- it's the big guy. Asking for data but n ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- One Brand That Shoots For The Sky -- Literally
Marketing Daily, Steve Olenski - Monday, February 11, 2019
Sky Zone, global chain of indoor family entertainment centers, aims to he ...
- Marketers Agree: Customer Experience Will Be Main Brand Differentiator
Around the Net in Email, Ray Schultz - Monday, February 11, 2019
The customer experience will be the main brand differentiator by 2020 ...
- SXSWestworld's Immersive Experience Promotes Season 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign promoted the event near Austin not as an HBO activati ...
- Study: Two-Thirds Of B2B Brands Are Pushing Digital Transformation
Email Marketing Daily, Ray Schultz - Tuesday, January 15, 2019
The main digital goal is improving the customer experience, FPX reports. ...
- Survey: Customer Experience Matters More Than Stores Know
Marketing Daily, Sarah Mahoney - Monday, December 24, 2018
An alarming 75% of people surveyed say that a single bad interacti ...
- Email Symbiosis: How Channel Is Linked With Other Marketing Media
Email Insider, Ray Schultz - Tuesday, December 18, 2018
Email is the second most utilized medium, Salesforce finds in this year ...
- Fender: Leveraging What You Already Have
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fender made a list of things it wanted to test and th ...
- JustFab: The Marketer's Crawl, Wall, Run Journey To Personalization
The MediaPost Cases, Nina Lentini - Thursday, January 31, 2019
Visitors provide name, shoe size, style preferences. So the brand has real ...
- Inflation Refocusing Consumer Preferences
Marketing Daily, Sarah Mahoney - Monday, December 10, 2018
Valassis expects "tremendous acceleration from marketers as they find new ways ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity Resolution
Digital News Daily, Laurie Sullivan - Monday, December 3, 2018
Signal on Monday will announce its entrance into the Adobe Exchange Partn ...
- A Brand's Good Reputation Rings In The Dollars, Lego Store Ranks No. 1
Performance Marketing Insider, Laurie Sullivan - Friday, November 23, 2018
Retailers with high reputation scores generate 3.9% higher sales growth than straggl ...
- PwC: 64% Of Companies Spend 5% Of Revenue On Digital
Digital News Daily, Laurie Sullivan - Tuesday, November 13, 2018
Top financial performers invest in digital at a rate much higher th ...
- Homebase Site Rated The Worst In The UK
Around the Net In MAD London, Sean Hargrave - Tuesday, November 13, 2018
We may all have an opinion on who runs the worst onli ...
- Customer Experience Makes Niche Online Stores Winners
London Blog, Sean Hargrave - Tuesday, November 13, 2018
The Which? survey shows that customer experience really is what separates t ...
- The Long Last Mile
Media Insider, Steven Rosenbaum - Monday, November 12, 2018
The web is my home lifeline to the world. Which is w ...
- Consumers Say Marketers Do Customer Experience Wrong
Performance Marketing Insider, Laurie Sullivan - Thursday, November 8, 2018
Data released Thursday shows a major disconnect between marketers and consumers. Near ...
- Study: Online Reviewers Often Filled With Good Intentions
Marketing Daily, P.J. Bednarski - Wednesday, October 31, 2018
Online review service Trustpilot, now aggressively trying to make its mark ...
- Mini Takes To Twitter For Test-Drive Promo
Marketing Daily, Tanya Gazdik - Tuesday, October 30, 2018
The offer is available in San Francisco and Los Angeles through No ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- How Amsterdam Airport Schiphol Creates A Passenger Journey Via Email
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterd ...