Tag results for "data management"
- NextGen TV To The Rescue? Billions In New Revenue Could Come Soon To Local TVNextGen base revenue is projected to be 22% of all local ...
- Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification ProcessAnalysis of internal documents reveals how employees abuse customer data, stalk celebritie ...
- Nielsen Sues TVision, HyphaMetrics For Patent InfringementsNielsen sees a violation of its '994 patent, with regard to "excessi ...
- MediaMath Co-Founder Joins Audigent As President With A Lot Of Bright IdeasGreg Williams wants to invent an "easy button" that enables marketers ...
- Institute For Advertising Ethics Rolls Out Professional Certification ProgramCovers both business and personal use cases for applying ethics in advertis ...
- Location Data Gleaned From Apps Handed Over Feds, Broker AdmitsThe data broker Mobilewalla, which has faced questions about its practices sin ...
- Mining The Gold In Your ESP: Many Email Marketers Question Whether It's ThereFew firms say their campaigns are effective, and some have trouble usi ...
- Shopping Your Own Data: The Uses And Hurdles Of Data-Driven MarketingFirst-party data can be used for adding customers to email marketing list ...
- NP Digital Appoints Former Dentsu Exec To Chief Media And Data Officer In BrazilLuisa Bernardes has more than 21 years of experience in global integrat ...
- Measurement Company Samba TV Posts 24% Revenue GainsSamba TV saw revenue rise for the most recent nine-month period ...
- Don't Use Artificial Intelligence To Target Ads To Teens, Watchdogs Urge Facebook"We are writing to urge you to immediately end all surveillance advertisi ...
- TikTok 'Creative Exchange' Aims to Connect Brands With Top CreatorsOn Thursday, TikTok unveiled a new platform that aims to connect advertise ...
- Securing A Single Media Currency Is TrickyNBCUniversal is now in the process of evaluating some 80 proposals amo ...
- You Can't Take It With You: Apple Now Lets Survivors Access A Departed Loved One's DataiCloud users can list five Legacy Contacts who could easily access ...
- Does The OOH Industry Want To Have A Say In Its Future?Rapid and accurate audience measurement is the gold standard of accountability f ...
- Cytrio Offers Privacy Compliance Product For Mid-Market FirmsThe automated solution can help brands cope with CCPA and other regulation ...
- WPP Is Big Winner In Coca-Cola Co's Massive Marketing ReviewThe holding company has formed a dedicated unit, OpenX, to service t ...
- TransUnion Gives Marketers Cookieless Targeting OptionsAudigent, the cookieless identity platform, today launch a data product through ...
- SQL - Marketers Need To Know This Geeky Side Of Data CleanroomsEvery marketer working with data to run campaigns should know something abo ...
- Belgian Regulator Poised To Rule IAB Europe Violates Privacy LawAuthorities in Belgium are expected to say in a draft ruling th ...
- Wavemaker Rebrands Data Science As MIS (No, Not That MIS)Wavemaker, an agency well known for its use of data science, h ...
- Netcore Cloud And AudiencePoint Partner To Expand Impact Of Transactional EmailsAudiencePoint monitors over 500 million de-personalized subscriber profiles, company says. ...
- Dun & Bradstreet Acquires Two Ad-Tech Data Firms, Eyes Personalized B2B TargetingDun & Bradstreet Holdings went on an acquisition spree, and on Thursd ...
- Third-Party Cookies: Then, Now And How To Move ForwardAs marketers adjust to the shift in tracking technologies and strategies, it ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022Media ad budgets in 2022 are expected to increase 13% compared v ...
- Adobe Partners With The Walt Disney Company To Launch Global Analytics CompetitionAdobe announced a collaboration with The Walt Disney Company on Thursday ...
- Microsoft Advertising First-Party Data Uncovers Consumer AttitudesAds often target people who see them anyway, so finding consumers a ...
- When Cookies Turn To Toast: First-Party Data Will Be The New JamMost consumers believe their data will be more private when cookies a ...
- FuboTV, Dentsu In Sports-Focused Marketing DealFuboTV will integrate its first-party addressable data into the M1 platform, whe ...
- Intuit Completes $12 Billion Purchase Of MailchimpQuickBooks customers have already been importing customer contacts into their Mailchimp accou ...
