Tag results for "data management"
- Google Asks Supreme Court To Intervene In Shareholder SuitGoogle hopes the Supreme Court will nix a lawsuit by investors w ...
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3Nielsen now says many of its panel maintenance issues have been resolve ...
- Apple Changes Rules: App Sellers Can Now Send EmailsApp sellers can ask for email addresses as long as the reque ...
- B2B Brands Are Offered A Free Data AuditTerminus says B2B data is often painfully inaccurate, and claims its C ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- ActionIQ Launches Real-Time Customer Experience PlatformThe platform gives brands the ability to personalize customer experiences based ...
- Millions Of Crypto Email Addresses ExposedBut CoinMarketCap denies the leak came from its own services. ...
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay SpendingSnapchat execs late Thursday pointed to the supply-chain bottlenecks as a reas ...
- Internet Service Providers Draw On Broad Array Of Data, Share It In Surprising Ways, FTC SaysConsumers "would likely be surprised at the extent of data that ...
- Zuckerberg Sued By Washington, D.C. Over Cambridge Analytica DebacleFacebook has made more than its share of questionable privacy decisions ...
- Salient Global Launches To Help Clients Optimize Marketing DataCompany points to survey showing 83% of CEOs want their organizations ...
- RevOps Platform Openprise Snares $16 Million In Series A FundingOpenprise will use the funding to pursue RevOps adoption and automated proces ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech GapClients can use the combined tools to leverage first-party data instead ...
- Todd Love Named Chief Commercial Officer At MeritB2BLove is a co-founder of Compass Marketing, which was acquired by MeritB ...
- CDP For Service Launched By Treasure DataThe new customer data platform goes beyond marketing to cover customer interactio ...
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'The two are inextricably linked with upcoming cookieless and device identity-less change ...
- How Brands Can Best Navigate The Cookie-less FutureThe elimination of third-party cookies plus other universal identifiers alters the marketi ...
- Google To Settle Long-Running Privacy Battle Over Data LeakageGoogle has agreed to settle an 11-year-old privacy battle over allegations th ...
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of AgenciesAd agencies are far more uncertain than advertisers: 37% vs. 23% ...
- Former FTC Technologist Soltani To Head California Privacy AgencyPrivacy advocate and technologist Ashkan Soltani has been tapped to serve ...
- Data Locomotion: It's Not Easy To Stay On TrackMost brands are increasing their data marketing budgets. But they face hurdle ...
- Facebook CTO Apologizes For OutageSecurity experts tracking the Facebook, Instagram and WhatsApp outages say they cou ...
- FTC Urged To Ban 'Surveillance Advertising'"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads"There is no other public company that has the focus to integra ...
- Why Madison Avenue Will Be Clenching Its Fists And Grimacing 'Newman!'In a series of B2B spots for Cheetah Digital, "Seinfeld" actor Way ...
- Ad Industry Says $1 Billion For FTC Should Be Accompanied By National Privacy Law"The U.S. needs both a strong privacy regulator and a rational, comprehensi ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' MeasurementThe new currency will create guarantees of media campaigns against customized advanc ...
- Piano Launches Analytics Platform That It Says Provides Single Source Of DataThe company feels it is challenging Google and Adobe with a privacy-complian ...
- New Tool Can Help Brands Reclaim Inactive Email Addresses, List Hygiene Firm SaysFreshAddress is launching its Email Change of Address service to help compani ...
- Skai Makes Its Intelligence Data Available Through Snowflake Cloud ServicesSkai, formerly Kenshoo, has partnered with Snowflake to offer its research a ...
