- Facebook Sues Mobile Analytics Company OneAudience Over Data Mining
Digital News Daily, Wendy Davis - Thursday, February 27, 2020
The mobile analytics company OneAudience improperly collected a host of data fr ...
- Case Study: Bloomscape Creates Conversations With Content
MediaPost Connect, Nina Lentini - Tuesday, January 21, 2020
"Put yourself in the customer's shoes and consider the roadblocks, pain point ...
- 65% Have Connected Cars, 54% Concerned About How Data Is Used
Connected Thinking, Chuck Martin - Monday, December 16, 2019
More consumers are getting connected car features, but automakers will have ...
- Q&A With Marcus Hotels CMO Erin Levzow
MediaPost Connect, Nina Lentini - Wednesday, November 27, 2019
We're going to hear how Marcus Hotels gives its guests tours ...
- Washington State Preps New Privacy Bill
Digital News Daily, Wendy Davis - Friday, November 22, 2019
Lawmakers in Washington are readying a privacy law that would enable consume ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer Experience
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 18, 2019
Manufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape Data
Digital News Daily, Wendy Davis - Monday, October 14, 2019
A recent decision in the battle between analytics firm hiQ Labs a ...
- How to Deepen and Scale an Affiliate Business
Show Daily, Nina Lentini - Monday, October 7, 2019
"We knew there was a big opportunity here to capitalize on wh ...
- California Lawmakers Pass Bill Requiring 'Data Brokers' To Register
Digital News Daily, Wendy Davis - Monday, September 16, 2019
California lawmakers on Friday passed a law that could require online ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analyti ...
- Haven Life's 1:1 Model Lowers Its CAC Costs
The MediaPost Cases, Nina Lentini - Friday, September 6, 2019
Haven Life, purchased by Mass Mutual a decade ago and launched ...
- Data Does NOT Equal People
Media Insider, Gord Hotchkiss - Tuesday, July 23, 2019
Data is a thin, wispy proxy for the rich bandwidth of t ...
- 1st-Party Data Is Overrated, Misunderstood
Media Insider, Ted McConnell - Thursday, July 11, 2019
The suggestion that success will result from mere ownership of a "first-par ...
- Zuckerberg Hit With Shareholder Suit Over Privacy Mishaps
Digital News Daily, Wendy Davis - Wednesday, May 1, 2019
"The reputational damage suffered by Facebook is especially harmful to Facebook becau ...
- Facebook Emails Raise New Questions Over Cambridge Analytica
Digital News Daily, Wendy Davis - Friday, March 22, 2019
Facebook may have known as early as September 2015 that Cambridge Analyti ...
- Vizio Privacy Settlement Moves Forward
Digital News Daily, Wendy Davis - Monday, January 7, 2019
A federal judge has granted preliminary approval to a class-action settlement requiri ...
- How Marketers Will Benefit From Data Transparency Label
Marketing Insider, Leslie Price - Friday, December 28, 2018
Data quality and integrity matters more than ever in an era ...
- Why CCOs Should Hold Keys To Customer Data
Marketing Insider, Kelly Hall - Friday, December 14, 2018
Doing so will ensure the customer is at the center of busine ...
- Proving Trade Show ROI With Data-Quality Best Practices
Marketing Insider, Mike Means - Friday, November 16, 2018
For one, aim for clean data from the get-go in your pre-sh ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users aft ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog a ...
- Qualifiers Vs. Motivators: Not All Data Is Created Equal
Marketing Insider, Pam Erlichman - Friday, October 5, 2018
Everyone agrees data drives ROI, but there is still work to ...
- Google Can't Shake Privacy Suit By Mississippi Attorney General
Digital News Daily, Wendy Davis - Wednesday, August 15, 2018
Siding against Google, Mississippi's highest court has refused to halt a priva ...
- Why First-Party Data Is New Key Performance Metric
Marketing Insider, Katherine Hays - Wednesday, August 8, 2018
Brands need to capture first-party data in order to truly own the ...
- Q2 Saw Firms Hit By New Malware Technology: Study
Email Marketing Daily, Ray Schultz - Wednesday, August 8, 2018
GandCrab was the top cyber security threat in Q2. But VPNFilter h ...
- Penske Media Acquires BuzzAngle Music To Leverage Data
Publishing Insider, Melynda Fuller - Monday, July 30, 2018
Penske will use Buzz Angle's tools to mine and create content f ...
- TV Advertising's Future Will Focus On What We Actually DO With Data
Media Insider, Dave Morgan - Thursday, July 12, 2018
Data is not going to define the future of successful TV advertisin ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
RTBlog, Joe Mandese - Monday, July 2, 2018
In what likely is the biggest consumer data play by any agen ...
- Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AI
AI & IoT Daily, Chuck Martin - Friday, June 15, 2018
A conversation with Brad Simms about the shifting marketing landscape and helpi ...