- H&R Block, Nextdoor Project Reduces Social Isolation During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 23, 2020
The project invests in programs that support small businesses and builds connectio ...
- TV Attribution Providers' Data 'Highly Inconsistent': CIMM, 4As Study
Television News Daily, Wayne Friedman - Wednesday, September 23, 2020
"Methodology, rather than technology, is [the] root cause of TV attribution outco ...
- The Pros And Cons Of Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Should you use email marketing? Contrary to what you may think, the ...
- Watchdogs Blast GOP Privacy Proposal
Digital News Daily, Wendy Davis - Tuesday, September 22, 2020
"The bill lacks adequate corporate obligations to prevent the invasive tracking ...
- Salesforce Debuts CDP And Payment Service In Digital 360 Launch
Email Marketing Daily, Ray Schultz - Wednesday, September 23, 2020
Digital 360 combines new and existing tools being offered by Salesforce. ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying dat ...
- Oracle Data Cloud To Launch Ad Measurement Tool For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 22, 2020
Oracle will launch Moat Outcomes Wednesday, providing a way to get busine ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digit ...
- Data Company Infogroup Rebrands As Data Axle
Email Marketing Daily, Ray Schultz - Tuesday, September 22, 2020
Data Axle, formerly known as Infogroup, now provides a subscription data servi ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes towa ...
- 3 Ways To Use Emotional Indicators In Keyword Research
Search & Performance Marketing Daily, Bailey Chancellor - Tuesday, September 22, 2020
Do marketers really know how their target audience feels about their product ...
- Verizon Media, Integral Ad Science Partnership Broadens Targeting Options
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 21, 2020
Marketers no longer need to choose between the scale of their campaig ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from buildi ...
- Republicans Introduce Privacy Bill That Would Override State Laws
Digital News Daily, Wendy Davis - Friday, September 18, 2020
"The Setting an American Framework to Ensure Data Access, Transparency, and Accountabili ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy a ...
- TikTok Eyes U.S. IPO, Reportedly Recruits Instagram Co-Founder As CEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2020
How can Oracle adapt from an ad-tech company to supporting a consumer-faci ...
- Oracle And Walmart Become Partners With TikTok, Trump Signs Off On Deal
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, September 19, 2020
The deal prevents TikTok from sharing U.S. data with the Chinese governmen ...
- Eyeota Integrates With ID5 For Identity, Privacy Verification
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 20, 2020
Audience tech platform Eyeota on Monday will announce the global integration ...
- Four Ways To Deploy Intent Data
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Brands are not making the most of intent data, research shows. He ...
- AT&T To Settle Class Action Over Throttling
Digital News Daily, Wendy Davis - Thursday, September 17, 2020
AT&T has reached an "agreement in principle" to settle a long-running class-acti ...
- Commerce Department Bans TikTok, WeChat In U.S.
Marketing Politics Weekly, Joe Mandese - Friday, September 18, 2020
Despite a deal confirmed earlier this week for Oracle to serve ...
- Color-Coded Maps Tell Marketers Where They Need To Increase Advertising
Performance Marketing Insider, Laurie Sullivan - Friday, September 18, 2020
Commerce Signals has launched a tracker to help marketers understand where consume ...
- Google Enables Ad Insertions During Live Events, Uses Ad-Break Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion ...
- Google Gets Tax Break From Nevada
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 17, 2020
California hasn't shown Google any love, but Nevada did. The company wi ...
- Dynata Acquires CrowdLab, Digital Research Tool
Email Marketing Daily, Ray Schultz - Wednesday, September 16, 2020
CrowdLab helps brands field in-the-moment consumer research, the company says. ...
- Details Of Oracle, TikTok Deal Starting To Emerge, Possibly Putting Walmart Back In Play
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Oracle would be a minority shareholder in a global TikTok company headquarter ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Torrid Builds Location Map Clicks With LiveMap Tool
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Real-time emails alert customers to store closings and curbside pickup options, Liveclick ...
- Oracle Confirms Deal With TikTok -- How Will It Benefit Advertisers?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
TikTok confirmed Monday its parent company ByteDance submitted a proposal to t ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...