Tag results for "data"
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA LoopholeBrands and publishers "should be thinking twice, maybe three times," before taki ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With MoatThe guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- Making The Most Of Search, Business Insights This Holiday SeasonRetailers need to keep one finger firmly on the pulse of holid ...
- Firms Lack Tools To Understand Their Customers, Study ShowsMany businesses don't know where to begin in improving the digital experienc ...
- Data And The Dodo BirdI wonder if third-party data will become as extinct as the do ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns"Between 2011 and 2012, I had about 30 million social media followers ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers TransformAlchemer helps brands like Sonos focus on their customers' experience. ...
- Newly Proposed CCPA Opt-Out Rules Would Ban Buried Links, Misleading Language"A business's methods for submitting requests to opt-out shall be easy f ...
- AT&T Customers Still Face Location Privacy Risks, Watchdog ArguesAT&T customers risk disclosure of their location data, even though the compa ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance TightensCustomer Data Platforms that can combine first-, second- and third-party data ha ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, PartnershipsYaccarino will head an effort to create a new data strategy un ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By"The harder you work, the luckier you get" is the best advi ...
- Twilio To Acquire Segment, Customer Data Platform, For $3.2 BillionSegment helps brands break down silo walls, Twilio says. The stock transacti ...
- Jeremiah Brazeau To Lead Twilio's Tech StrategyThe hire places Twilio's technology architecture, platform, and data design under o ...
- Harry & David Finds Success With Cookieless TargetingBritePool, MediaMath, and Sonobi have completed their first real-time test using t ...
- Yang Urges Voters To Support California Privacy Ballot InitiativeFormer presidential candidate Andrew Yang strongly supports the data privacy initiative n ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are DecliningIAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Dish Taps Quantum Metric To Leverage Direct Consumer DataThe partnership comes as increased cord cutting since the pandemic is spurri ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTVMatt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Amazon Gains Product Searches, As Google Shares Continue To FallCOVID-19 is changing ecommerce behavior more than first expected. Raymond James da ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search MonitorNielsen is partnering with The Search Monitor to provide real-time market da ...
- Google Shares Exclusive Data On B2B Buyers' Emotional State, Spending Habits During COVID-19Buyers are looking for support and reassurance throughout the purchase process ...
- Bring On Halloween, Although Search Data Shows A Rocky RoadMany search marketers have geared up organic and paid-search campaigns. Data fr ...
- California Residents Face Opt-Out HurdlesThe California Consumer Privacy Act's opt-out approach "is inherently flawed," Consumer Repor ...
- TransUnion To Acquire Tru Optik, Data Platform For Connected TVTransUnion's planned new acquisition, Tru Optik, has a household identity graph ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta CustomerA new metric allows marketers to see which ads were blocked a ...
- Samsung Ads Launches Samsung Demand-Side PlatformThe Samsung DSP will give programmatic buyers access to exclusive CTV invento ...
- Narrative Integrates Stirista's B2B Data Into Streaming PlatformStirista matches work and personal emails in a way that respects privac ...
- The OpenX CFO Who Is Stuck On PerformanceDefining money management as "risk and reward," OpenX CFO Mark Liao ...
- Amazon Prime Day Becomes Kickoff To Holiday ShoppingWARC estimates Amazon's ad business is growing 4.5 times faster than Facebook ...
