- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns witho ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Performance Marketing Insider, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measureme ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon f ...
- Why Amazon Continues To Take Google Share
Performance Marketing Insider, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based ...
- Data, Technology, AI -- And A Little Bit Of Luck
Media Insider, Cory Treffiletti - Wednesday, April 7, 2021
To be lucky, you need to push into uncomfortable areas to acqui ...
- ACLU Shares Data With Facebook: Report
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
The American Civil Liberties Union has acknowledged in its revised privacy poli ...
- Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
Email Insider, Ray Schultz - Tuesday, April 6, 2021
From customer data ownership to omnichannel audience modeling, these are the thin ...
- How Killi Unveil Makes Data Accessible To 320M Americans
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 6, 2021
Killi announced today the launch of a product that gives U.S. consume ...
- Facebook Hacked, Zuckerberg's Phone Number Leaked To Web
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 5, 2021
A hacker on Saturday published the phone numbers and personal data ...
- How Neustar Changes Customer Identity Data Management
Data & Programmatic Insider, Laurie Sullivan - Monday, April 5, 2021
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- Oklahoma Opt-In Privacy Bill Stalls
Digital News Daily, Wendy Davis - Friday, April 2, 2021
An Oklahoma privacy bill that would require companies to obtain consumers' explic ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Google Gets 20 Times More Data From Android Devices Than Apple Gets From iOS
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Trinity College Researcher Douglas Leith told Ars Technica that Android and i ...
- GDPR Squeeze: Bavarian Data Authority Says Publisher Can't Send Email Addresses To Mailchimp In U.S.
Email Insider, Ray Schultz - Wednesday, March 31, 2021
One concern is that the data could end up in the han ...
- Context: The Smoked Paprika Of Your Campaign Recipe
Media Insider, Cory Treffiletti - Wednesday, March 31, 2021
Contextual targeting with a little bit of data layered over it ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online da ...
- DoubleVerify Integrates Brand Safety Further Into Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 30, 2021
A third-party brand safety and suitability solution is now available to bran ...
- Google Hit With Privacy Suit Over Real-Time Bidding
Digital News Daily, Wendy Davis - Monday, March 29, 2021
"Google actively sells and shares consumers' personal information with thousands of entitie ...
- Infutor Exec Passed Up A Job At HBO To Work With Data
Data & Programmatic Insider, Laurie Sullivan - Monday, March 29, 2021
The road to Infutor took Zora Senat from an internship at F ...
- Are You Hip To Your Data Culture? Operations People Are More Into It Than Marketers
Email Insider, Ray Schultz - Monday, March 29, 2021
Few companies say all departments can conduct basic data and analytics task ...
- Google Delays FLoC Testing In Europe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 25, 2021
Google will be doing FLoC tests in the U.S. and is "worki ...
- Is Google Collecting Too Much Data On iPhone Users?
Around the Net in Email, Ray Schultz - Thursday, March 25, 2021
Google has decided to disclose how much data it is collecting ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven year ...
- Google Backs Off FLoC Testing In Europe Due To GDPR
Around the Net in Email, Ray Schultz - Wednesday, March 24, 2021
Google will refrain from making FLoC (Federated Learning Of Cohorts) tests availab ...