- Nexstar Digital Extends Partnership With Revcontent Across Portfolio
Publishers Daily, Sara Guaglione - Monday, November 2, 2020
The platform provides real-time insights and analytics to Nexstar Digital's editorial team ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Former GroupM, Comscore Execs Start Media Measurement Firm HyphaMetrics
Television News Daily, Wayne Friedman - Monday, November 2, 2020
The company looks to track all TV screens and devices into ...
- Dentsu Undergoes Transformation To Weave Automation, AI Into Global Processes
Data & Programmatic Insider, Laurie Sullivan - Monday, November 2, 2020
Dentsu is teaching employees to build virtual assistants that do repetitive task ...
- Twilio Closes $3.2 Billion Purchase Of Segment
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
Segment helps break down silo walls and facilitates personalized email marketing, Twil ...
- Lotame Unveils Cookieless Identity Solution
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 30, 2020
The people-based identity solution, Panorama ID, connects all types of device identifie ...
- Local TV Stations Turn To Datacasting As Revenue Source
TV Watch, Wayne Friedman - Friday, October 30, 2020
Datacasting on the ATSC 3.0 standard can flow more easily though a ...
- Fulfilling Data Access Requests Under GDPR And CCPA
Around the Net in Email, Ray Schultz - Thursday, October 29, 2020
You may have heard snippets about the data access requirements in t ...
- On Eve Of Election, Brand Interest Increases For 'Social Media'
MediaDailyNews, Michael McLaren - Thursday, October 29, 2020
As we near the final days of a blistering election cycle, bra ...
- Vizio Merging Inscape Data Operations With Vizio Ads
Television News Daily, Wayne Friedman - Wednesday, October 28, 2020
Smart TV set manufacturer Vizio is merging Inscape, its data operations, wi ...
- CEO Hit For Sending Pro-Biden Emails To Customers
Around the Net in Email, Ray Schultz - Tuesday, October 27, 2020
Expensify CEO David Barrett sent an Oct. 22 email to up ...
- Ensuring Advancement Of Quality Data: Q&A With Truthset's Scott McKinley
MediaDailyNews, Charlene Weisler - Monday, October 26, 2020
Which datasets are useful and accurate, and which might lead us ...
- MediaLink Taps Dentsu Veteran For Data/Tech Solutions Role
People on the Move, Steve McClellan - Monday, October 26, 2020
Media and marketing advisory firm MediaLink, part of Ascential, has hired Dent ...
- Sports TV Piracy Remains A Major Challenge
Television News Daily, Wayne Friedman - Monday, October 26, 2020
Among regular TV sports viewers, 83% access illegal pirated streaming content ...
- Behind Neustar Second-Party Marketplace That Taps iSpot, Scanbuy, Foursquare Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 26, 2020
Neustar is launching a second-party data marketplace that gives partners greater transparen ...
- Consumer Reports Endorses California Ballot Initiative To Broaden Privacy Law
Digital News Daily, Wendy Davis - Friday, October 23, 2020
"This initiative will help to ensure that California consumers can stop so ...
- Facebook Tells NYU To Halt Political Research Project
Digital News Daily, Wendy Davis - Sunday, October 25, 2020
Citing its policy against data scraping, Facebook has told NYU researchers ...
- Facebook Battles BrandTotal Over Data Scraping
Digital News Daily, Wendy Davis - Thursday, October 22, 2020
Ad services company BrandTotal "put the security and integrity of Facebook a ...
- PMC, MRC Create Joint Data Business
Publishers Daily, Sara Guaglione - Thursday, October 22, 2020
The new data business combines MRC Data (formerly Nielsen Music), Alpha Da ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people wi ...
- Proposed CCPA Rule Requiring User-Friendly Opt-Outs Draws Support
Digital News Daily, Wendy Davis - Wednesday, October 21, 2020
The digital rights group Electronic Frontier Foundation is throwing its support behi ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- Chrome Privacy Setting Malfunctions, Fails To Delete Data About Activity On Google
Digital News Daily, Wendy Davis - Tuesday, October 20, 2020
Google's Chrome browser retains data about users' activity on Google.com and YouTu ...
- Google Vs. DOJ: What The Tech Industry Really Thinks
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 21, 2020
The DOJ on Tuesday took action against Google, alleging the company abus ...
- Semcasting Launches Self-Serve Identity Resolution, Audience Design, Attribution Platform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Data is never copied or stored. The brand's identifier is the ...
- To Reduce Consumers' Digital Footprints, Ivacy VPN Partners With Private Search Engine Startpage
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
Looking to reduce consumers' digital footprints and profile information, Startpage is partneri ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation ...
- SparkPost Upgrade Helps Brands Identify Spam Trap Emails By Subject Line
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
Global Spam Trap Network flags spam triggers, using its own and third-par ...
- Consumers Plan To Shop Online, But Are Worried About Their Data, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
One slip-up would cause most shoppers to give up on a bran ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining da ...