- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Email Insider, Ray Schultz - Wednesday, April 14, 2021
The answer to the end of the cookie is to talk ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their custome ...
- DDB NA Bolsters Data Practice With Appointment Of Singh
MAD, Steve McClellan - Tuesday, April 13, 2021
Jatinder Singh joins from agency parent Omnicom where he was Global Chi ...
- Roku Adds Measurement Partners For More 'Performance Outcome' Metrics
Television News Daily, Wayne Friedman - Tuesday, April 13, 2021
Roku is adding new partners to help them measure and target da ...
- Facebook Says BrandTotal Not Entitled To Gather Ad-Related Data
Digital News Daily, Wendy Davis - Monday, April 12, 2021
Facebook is telling a federal judge that its ability to protect use ...
- Twitter User Presses Claims Over Use Of Phone Numbers For Ad Targeting
Digital News Daily, Wendy Davis - Monday, April 12, 2021
"Twitter did not create, implement, or execute systems that honored users' designatio ...
- New Attribution Tool Is Based On First-Party Data
Email Marketing Daily, Ray Schultz - Tuesday, April 13, 2021
The new tool measures newly acquired leads and re-opt-ins through a firm ...
- Wavemaker Adds To C-Suite: Recruits Data, Growth Officers
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
GroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Herno ...
- Merkle's Co-Op Data Strategy Means Brands Build A First-Party ID Graph
Data & Programmatic Insider, Laurie Sullivan - Monday, April 12, 2021
Marketers who made significant investments in addressable advertising and found results ...
- Texas Man Plotted To Blow Up Amazon Web Services Data Center, FBI Charges
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
The man allegedly alluded to the plan on a militia group foru ...
- Campaign Monitor Integrates With Salesforce CRM
Email Marketing Daily, Ray Schultz - Monday, April 12, 2021
A new app allows Campaign Monitor clients to create email campaigns witho ...
- Data Alternatives: What Marketers Can Do To Increase Performance
Performance Marketing Insider, Laurie Sullivan - Monday, April 12, 2021
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data ...
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS Specialist
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
We Are Bionic has rebranded to Optily after a decade of providi ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And Usage
Email Insider, Ray Schultz - Friday, April 9, 2021
Most companies are putting a priority on use of data and measureme ...
- Facebook Paying People For Information That Feeds AI Algorithms To Prevent Bias
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 8, 2021
Facebook on Thursday released a dataset for AI researchers that includes ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon f ...
- Why Amazon Continues To Take Google Share
Performance Marketing Insider, Laurie Sullivan - Thursday, April 8, 2021
Amazon expanded into search to bring silos of data together across a ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- Marketers Are Hampered By Data Immaturity: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
Over half of businesses are hesitant to make marketing decisions based ...
- Data, Technology, AI -- And A Little Bit Of Luck
Media Insider, Cory Treffiletti - Wednesday, April 7, 2021
To be lucky, you need to push into uncomfortable areas to acqui ...
- ACLU Shares Data With Facebook: Report
Around the Net in Email, Ray Schultz - Tuesday, April 6, 2021
The American Civil Liberties Union has acknowledged in its revised privacy poli ...
- Tip-Top Tech: Six Trends That Will Redefine Digital Marketing
Email Insider, Ray Schultz - Tuesday, April 6, 2021
From customer data ownership to omnichannel audience modeling, these are the thin ...
- How Killi Unveil Makes Data Accessible To 320M Americans
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 6, 2021
Killi announced today the launch of a product that gives U.S. consume ...
- Facebook Hacked, Zuckerberg's Phone Number Leaked To Web
Around the Net in Search Marketing, Laurie Sullivan - Monday, April 5, 2021
A hacker on Saturday published the phone numbers and personal data ...
- How Neustar Changes Customer Identity Data Management
Data & Programmatic Insider, Laurie Sullivan - Monday, April 5, 2021
Facing significant changes, from Apple's IDFA to Google Cohorts, marketers need ...
- Oklahoma Opt-In Privacy Bill Stalls
Digital News Daily, Wendy Davis - Friday, April 2, 2021
An Oklahoma privacy bill that would require companies to obtain consumers' explic ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential good ...
- Google Gets 20 Times More Data From Android Devices Than Apple Gets From iOS
Around the Net in Search Marketing, Laurie Sullivan - Thursday, April 1, 2021
Trinity College Researcher Douglas Leith told Ars Technica that Android and i ...
- GDPR Squeeze: Bavarian Data Authority Says Publisher Can't Send Email Addresses To Mailchimp In U.S.
Email Insider, Ray Schultz - Wednesday, March 31, 2021
One concern is that the data could end up in the han ...