- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existi ...
- COVID-19 Drives 130 $2 Billion Online Shopping Days In U.S. This Year
Performance Marketing Insider, Laurie Sullivan - Monday, September 14, 2020
As of August there have been 130 days where U.S. online shoppi ...
- Why Oracle's TikTok Deal May Be Vague And Unclear, Even After It Is Formally Announced
RTBlog, Joe Mandese - Monday, September 14, 2020
It seems fitting TikTok's U.S. destiny will be determined by a compa ...
- ByteDance Rejects Microsoft's Bid For TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, September 13, 2020
NBC News Business & Tech Correspondent Jo Ling Kent tweeted that Orac ...
- White House To Review Oracle, ByteDance TikTok Proposal: Mnuchin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The Committee on Foreign Investment in the United States will review Oracle ...
- Infutor Appoints Kevin Dean As COO
Email Marketing Daily, Ray Schultz - Friday, September 11, 2020
Dean, who held executive roles at Experian and Equifax, will be task ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Facebook Goes Back To Its Roots, Launches Campus College Network
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Facebook announced Thursday the pilot of a new college-only section that giv ...
- How In-Store Visits Impact Online, Offline Purchase Cycle -- Even Now
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Location ad company GroundTruth just released research on ecommerce conversion rates a ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor fir ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2020
McPherson's story is one of a small-town girl who pursued a care ...
- IAB Europe's Supply Path Optimization Guide Relies On Brands, Agencies, Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
A call to action for brands, agencies and publishers to adopt supp ...
- Outbrain, Taboola Call Off Merger, Citing Business Differences
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Taboola and Outbrain have called off their planned merger, which was intend ...
- Ireland Orders Facebook To Stop Transferring User Data To U.S.
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 9, 2020
Facebook received a letter from regulators in Ireland that requires the company ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measureme ...
- Metadata.io Snares $6.5 Million In Series A Funding
Email Marketing Daily, Ray Schultz - Wednesday, September 9, 2020
Metadata.io will invest the money in expanding its product capabilities and ser ...
- Everything You Wanted To Know About Esports: Q&A With Zach Oscar
MediaDailyNews, Charlene Weisler - Wednesday, September 9, 2020
For example: Esports and gaming are NOT the same thing. ...
- Did Rise In Programmatic Lead Google CEO To Pledge $10 Billion To India's Digital Future?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 9, 2020
MediaRadar projects first-half 2020 programmatic advertising growth of 36% despite a slu ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, Currency
Television News Daily, Wayne Friedman - Tuesday, September 8, 2020
Steuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready ...
- RTB House Creates Streaming Video Ads, First Major Product From AI Marketing Lab
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2020
The RTB House AI Marketing Lab acts as a creator and incubat ...
- SparkPost And WebEngage Form International Partnership
Email Marketing Daily, Ray Schultz - Tuesday, September 8, 2020
The partnership will help SparkPost and WebEngage expand their presence in certa ...
- Microsoft Advertising Premieres 'The Download' Video Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing Program
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Kantar on Thursday became the only data insights and consulting company ...
- Apple Delays Debut Of Anti-Tracking Tool Until Early Next Year
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 4, 2020
Apple's decision to delay the debut of its anti-tracking feature in t ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
"Inside the collisions in the data are beautiful human insights. Insight ...
- DatabaseUSA Bankruptcy Plan Confirmation Delayed Until October
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
Creditor Infogroup will not be able to file a competing plan ...
- Equifax Debuts A New B2B Marketing Suite
Email Marketing Daily, Ray Schultz - Friday, September 4, 2020
The B2bConnect database can help brands set up automatic email or C ...
- How Google Uses Artificial Intelligence To Predict Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the corre ...
- SparkPost Expands Its IntelliSeeds Email Data Network
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
IntelliSeeds, launched in 2019, now covers several additional countries in Europe, t ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce Buys
MAD, Steve McClellan - Wednesday, September 2, 2020
The announcement comes as agencies and holding companies aggressively move to bu ...