- The BI Build: Business Intelligence/SQL Budgets Are Rising
Email Insider, Ray Schultz - Friday, January 29, 2021
As business intelligence budgets increase and structured query language is increasingly use ...
- Walmart Sets Sights On Building A Top-10 Advertising Platform, Rebrands Media Business
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
The focus turns to ecommerce targeted ads on Walmart.com and the Walma ...
- Holding Company of the Year: Dentsu
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave t ...
- TikTok's Ban In India Led Company To Lay Off Hundreds
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 28, 2021
TikTok has announced it will lay off hundreds of workers ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of th ...
- Using Data In Service To The People
Marketing Daily, Sheila Colclasure - Thursday, January 28, 2021
Whether or not people are loyal to your brand depends on ...
- Lifestyle Shifts Led To Rise In Third-Party Data Despite Forthcoming Restrictions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Consumer behavior changed in 2020, making it difficult to follow previous behavior ...
- How Change Has Become The New Digital Normal
Search & Performance Marketing Daily, Jim Yu - Thursday, January 28, 2021
As personal and professional lines blurred and continuously shifted throughout the COVID- ...
- Google Details What Apple's App-Tracking Transparency Policy Means For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 27, 2021
Apple's App Tracking Transparency policy.will require developers to ask for permission wh ...
- Washington State Privacy Bill Sponsor Says Third Time Could Be The Charm
Around the Net In Digital, Ray Schultz - Wednesday, January 27, 2021
Washington state’s third attempt to pass new data privacy regulations could wo ...
- North Dakota's Proposed Opt-In Privacy Law Needs Overhaul, Ad Industry Argues
Digital News Daily, Wendy Davis - Tuesday, January 26, 2021
"North Dakota should not adopt a one-size fits all consent requirement f ...
- SparkPost Snares $180 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The firm claims growth as COVID-19 drives brands into email marketing. ...
- UK Firms Say Data Quality Is Critical For Their Email Marketing
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
But a third do not feel that their data quality is goo ...
- Viewable Ad Net Expands Into Platform, Offers Publishing Industry Its Own 'VaaS' Model
MediaDailyNews, Joe Mandese - Wednesday, January 27, 2021
Duration Media, which founded a marketplace based on trading only the mo ...
- Media Executive of the Year: Philippe Krakowsky
Agency of the Year, Steve McClellan - Tuesday, January 5, 2021
Philippe Krakowsky will have some big shoes to fill when he official ...
- Twitter's Revue Purchase Will Fuel Email Newsletters
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
Twitter hopes to offer writers and publishers new ways of sharing conte ...
- Agency Leaders Discuss Mission Critical Challenges, Opportunities For 2021
MAD, Steve McClellan - Monday, January 25, 2021
Accelerated capabilities around data will help agencies drive their relationships with client ...
- WhatsApp Could Be Hit With EUR50 Million GDPR Fine
Around the Net In Digital, Ray Schultz - Monday, January 25, 2021
WhatsApp is facing a possible €50 million GDPR fine for allegedly failing ...
- Privacy Bill Moves Forward In Washington State
Digital News Daily, Wendy Davis - Friday, January 22, 2021
Lawmakers in Washington state have advanced a privacy bill that would requi ...
- UK Information Commissioner's Office Resumes Investigation On Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2021
The UK's data watchdog says the biggest culprit is consent -- a ...
- What's Wrong With Today's Retail Experience
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
Consumers now expect a more personalized experience from retailers. But many bran ...
- Acquia Debuts Platform To Unify Data And Drive Omnichannel Experiences
Email Marketing Daily, Ray Schultz - Friday, January 22, 2021
Acquia Digital Commerce allows brands to deliver a positive customer experience acro ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
How do you stand out when launching your first retail store ...
- Using Data To Correctly Predict COVID-19: Q&A With Rex Briggs
MediaDailyNews, Charlene Weisler - Tuesday, January 19, 2021
Briggs, CEO and founder of Marketing Evolution, says we may hit 78 ...
- YouTube Security Flaw Exposes Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 20, 2021
The flaw gave hackers a way to access data and would ha ...
- Adthena Acquires Kantar's Paid-Search Intelligence Business, Formerly AdGooroo
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The acquisition of Kantar's paid search assets enables Adthena to break n ...
- Instinct Vs. Data -- What Marketers Choose To Use
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Mond ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance a ...