- How Data Helps People And Movements In Times Of Crisis
MediaDailyNews, Sheila Colclasure - Wednesday, September 2, 2020
Data should be used to make peoples' lives better, not simply ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointme ...
- DatabaseUSA Offers List Of SMBs That Have Failed During COVID-19
Email Marketing Daily, Ray Schultz - Tuesday, September 1, 2020
The company also provides files of startups and executives at home, wi ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 31, 2020
The campaign by agency FIG takes people on a virtual journey ...
- How CenturyLink Sunday Internet Outage Impacted Advertising, Ecommerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2020
Early predictions suggested disruption of 3% to 5% of internet traffic, fr ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 31, 2020
InMarket executives say the company has become the first to integrate Locati ...
- Google Kids Space On Android, A Lifetime Branding Experience
Performance Marketing Insider, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- Media Kitchen CEO Barry Lowenthal Talks TikTok
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 28, 2020
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- Narrative Snares $8.5 Million In Funding, Launches Data Service Platform
Digital News Daily, Ray Schultz - Friday, August 28, 2020
The company is launching Data Streams Marketplace for browsing and purchasing d ...
- IAB: The Impact Of COVID-19 On Data Spending
Performance Marketing Insider, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, b ...
- Narrative Raises $8.5 Million
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2020
Narrative has raised $8.5 million in Series A funding and plans to laun ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But priva ...
- DoubleVerify Launches Publisher Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
The new publisher division will support product development, education, and relationships. T ...
- Apple, Google OS Updates To Disrupt Online Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
In a note to app developers, Facebook explained how Apple's privacy chang ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered wi ...
- Absolutdata Joins Nielsen Connect Partner Network
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
The partnership allows Absolutdata to integrate Nielsen data into its NAVIK platfor ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- Transparency, Data, Control Drive Marketers' Programmatic Trading Models
Research Intelligencer, Joe Mandese - Wednesday, August 26, 2020
"Improved transparency" is the main factor driving programmatic trading models among t ...
- Inventing An Audience: Lionsgate Hunts For The New Moviegoer
Show Daily, Nina Lentini - Wednesday, August 26, 2020
When COVID closed movie theaters, Lionsgate quickly pivoted to premium video ...
- Identity As A Strategy: Planning The Cookie-less Future
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Two months ago, Freddie Liversidge (bottom left), got married ... and he ...
- Crunching The Map: Crunch Fitness's Geo-Targeting Workout
Show Daily, Nina Lentini - Wednesday, August 26, 2020
Earlier this year, Crunch Fitness was hitting what its head of marketi ...
- Google AdSense Reports For Visualizing Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2020
Google has launched an AdSense reporting page that will roll out in phas ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with clo ...
- Google Search Data Challenges How People Trend Through COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 24, 2020
Search volume is a strong indicator of what people think and d ...
- Buying Biden: Politics Is About To Eat The Internet
Show Daily, Nina Lentini - Tuesday, August 25, 2020
Most money will be going into video because it is the be ...
- Rethinking Relevance, Messaging And Context Beyond The Crisis
Show Daily, Nina Lentini - Tuesday, August 25, 2020
How do you plan when media, consumer patterns, the economy itself a ...
- Average CPM For Location-Based Audiences Might Surprise Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 24, 2020
The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examin ...
- Federal Chief Data Officers Achieve Data Governance And Compliance: Study
Email Marketing Daily, Ray Schultz - Monday, August 24, 2020
Most federal chief data officers are in sync with federal law, a ...