Tag results for "data"
- DoubleVerify Partners With Beeswax To Authenticate Campaign PerformancesBy allowing advertisers to access the integrated metrics solution, Beeswax's customers c ...
- How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, TechnologyThe acceleration of ecommerce under COVID has made CX a mandatory co ...
- TikTok Tracked User Data For 15 Months, WSJ FindsTikTok "skirted a privacy safeguard" related to Google's Android operating system ...
- Meredith Corp Launches Data Studio, Partners With Slalom To Scale Consulting ServicesThe Data Studio builds on the company's proprietary first-party data and offe ...
- Travel Returns, But Not How Marketers Might ExpectTourism has seen an estimated loss of $1.2 trillion in just fo ...
- FTC Probe Of Mobile Ad Industry Puts Bidstream Data Under MicroscopeLawmakers asked the FTC to investigate the ad industry's tracing and tracki ...
- Roku Asks FCC To Reject Charter's Request For Permission To Impose Data Caps"Data caps prevent consumers from working remotely, learning at a distance, a ...
- Hey Marketers, Consumers Believe Privacy Is A Human RightConsumers are finally paying attention to how brands use their data a ...
- IAS Integrates With Google Ads Data Hub For Viewability, Brand Safety Metrics Across YouTubeIntegral Ad Science (IAS) execs on Friday believe the company became t ...
- Local Advertisers Take Over Facebook, Give National Brands The Brush-OffLocal marketers are telling national brands they can't afford to be politic ...
- Blackbaud Pays Ransom To Have Stolen Data DeletedBlackbaud, a cloud software company that serves universities and other non-profit institution ...
- Big-Name Entertainment Investments Continue To Pour Into GamingTraditional sports teams are running esports competitions to engage fans, streamers a ...
- The Blackbaud Data Attack: Should The Company Have Paid Ransom?The cloud software firm paid cyber criminals to delete data exposed ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data ExpertThe partnership, which gives advertisers an alternative to rebuilding campaigns based ...
- Bye-Bye Loyalty: Data Reveals Start Of Messy Holiday Shopping SeasonAs companies conduct surveys and crunch data to make predictions about t ...
- Terminus Sets Up B2B Product Integration With Salesforce PardotWith the integration, B2B brands can combine marketing automation data with accou ...
- Disney's Exodus From Facebook Benefited AmazonPathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- Adobe Adds New Data Features To Its Experience PlatformThe new tools include Edge Network and Web/Mobile SDK. These provide ...
- Google Fitbit Acquisition Under EU InvestigationThe European Union has officially opened an investigation into Google's acquisition ...
- Motivational-Based Targeting Using 265 Psychological Traits Comes To MarketingResearch Measurement Technologies and Semasio are announcing technology that understands peoples' motivatio ...
- DatabaseUSA Wins Case Against The Spamhaus ProjectA federal court rules that The Spamhaus Project wrongfully listed the compa ...
- U.S. Ad Economy Outpaces GDP During Q2 And First HalfThe U.S. Bureau of Economic Analysis reported that the U.S. ad econo ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The JourneyIndia's digital growth has become a focus for many U.S. companies. Goog ...
- New California Privacy Proposal A 'Mixed Bag,' Digital Rights Group SaysProminent digital rights group Electronic Frontier Foundation says it won't endorse ...
- Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top AdvertisersMajor League Baseball scored strong results for both national TV and region ...
- Looking For A Scrape: ZoomInfo's Name/Email Address Service Draws HeatVice reports that ZoomInfo sees privacy as a core threat to i ...
- Inmar Offers New Marketing Platform For Retailers And CPGsRetail Cloud is a data-driven solution that supports marketing across all touchpoint ...
- Moz Connects Search Analytics To Google Data StudioMoz, which supports SEO, on Wednesday announced the release of a produ ...
- CBD Confidential: Rental List Includes Buyer Names And Email AddressesThe so-called CBD Enthusiast file will help marketers select prospects by ailmen ...
- Gartner's First Hype Cycle Ad Report: 5 Digital Trends Forecast To Have Greatest ImpactThe technologies expected to most significantly impact marketers' ability to respond a ...
