- Does Google Tap Data Collected By Android To Boost It's Own Apps?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 24, 2020
Google reportedly has an internal program called Android Lockbox that taps "sensitiv ...
- Washington, D.C. To Nix Proposed Ad Tax
Digital News Daily, Wendy Davis - Thursday, July 23, 2020
Lawmakers in Washington D.C. voted to effectively abandon a planned 3% t ...
- ClickDimensions And InsideView Team Up To Help Microsoft Dynamics Users
Email Marketing Daily, Ray Schultz - Friday, July 24, 2020
The companies plan to launch a new set of data cleaning a ...
- IAB: Audience Data Spending Up 6% in 2019, But May Decline This Year
MediaDailyNews, Wayne Friedman - Thursday, July 23, 2020
Brand marketers spending on data climbed 6% in 2019, with stronger gai ...
- How Kantar's Media Measurement Supports A Cookieless Ad World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
The idea is to set up cookieless measurement partnerships with various companie ...
- Some Political Campaigns 'Fall Far Short' Of Ad Industry Guidelines
Digital News Daily, Wendy Davis - Wednesday, July 22, 2020
Some political ad campaigns are failing to follow the ad industry's be ...
- IAB: The Impact COVID Has On Data Spending
Performance Marketing Insider, Laurie Sullivan - Thursday, July 23, 2020
While COVID-19 has impacted the short- to mid-term marketing spend for marketer ...
- Foursquare Moves Into Online Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2020
Foursquare on Wednesday plans to announce the addition of a feature ...
- Goldman Sachs Revises Global Ecommerce Growth Estimate, Cites COVID As Catalyst
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 21, 2020
Goldman Sachs analysts raised its ecommerce growth estimate and called attention ...
- NOM Names Brian Atwood, Veteran Ad Exec, To CEO
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2020
The amount of risky content served on platforms continues to force so ...
- LinkedIn Makes Final Plea For Supreme Court To Hear Battle Over Scraping
Digital News Daily, Wendy Davis - Friday, July 17, 2020
"Because of the decision below, anyone can now deploy automated 'bots' ...
- Microsoft Issues Statement In Response To EU Data Transfer Laws
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The transatlantic data market worth hundreds of billions of dollars could h ...
- EU's Top Court Restricts Personal-Data Transfers to U.S.
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 17, 2020
Thousands of U.S.-based companies that store and try to transfer data abo ...
- European Court Strikes Down Transatlantic Data Pact
Digital News Daily, Wendy Davis - Thursday, July 16, 2020
In a decision issued Thursday, the European Court of Justice said t ...
- LiveIntent To Fuel Onboarding Services For InfoSum
Email Marketing Daily, Ray Schultz - Friday, July 17, 2020
Email address is used as the identifier in an era when cook ...
- Stirista Self-Serve DSP Launches, Removes Many Surcharges
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Stirista has unveiled a media-buying platform that offers access to OTT a ...
- Credential Attacks Targeting Media Companies On The Rise, Report Finds
Digital News Daily, Wayne Friedman - Wednesday, July 15, 2020
Sharply rising "credential stuffing attacks" in 2019 were directed at media companie ...
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXions
MAD, Steve McClellan - Wednesday, July 15, 2020
The main idea is to combine Martech tools like customer data platfor ...
- Walmart Hit With CCPA Lawsuit Over Alleged Data Breach
Digital News Daily, Wendy Davis - Tuesday, July 14, 2020
A San Francisco resident who says his personal data was stolen fr ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Salesforce Chief Scientist Departs To Launch His Own Startup
Around the Net in Email, Ray Schultz - Tuesday, July 14, 2020
Richard Socher is leaving his job as chief scientist of Salesforce ...
- Salesforce And Hanna Andersson To Settle Data Breach Lawsuit
Digital News Daily, Wendy Davis - Monday, July 13, 2020
If the settlement is finalized, it will resolve one of the fir ...
- Acquia Debuts New Open Digital Experience Platform
Digital News Daily, Ray Schultz - Tuesday, July 14, 2020
Marketers can use the platform to engage audiences through email and oth ...
- U.S. Consumers Trust Brands More Than The Government
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 9 ...
- The Underestimated Power Of The Hispanic Market
Data & Programmatic Insider, Laurie Sullivan - Monday, July 13, 2020
The Latino market now has spending power of $1.5 trillion, which advertise ...
- California Sends Warning Letters Over CCPA Violations
Digital News Daily, Wendy Davis - Friday, July 10, 2020
California Attorney General Xavier Becerra has already sent warning notices to onli ...
- Stacking Up With Martech: Brands Aren't Quite There Yet
Email Insider, Ray Schultz - Monday, July 13, 2020
Over half are planning to change their stack. And most lack t ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen Metric
Television News Daily, Wayne Friedman - Friday, July 10, 2020
TV network sales execs are up in arms over Nielsen's announcement th ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of too ...
- Would Google Agree Not To Use Fitbit Health Data?
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Google might be able to fend off EU antitrust investigations if ...