Tag results for "data"
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen MetricTV network sales execs are up in arms over Nielsen's announcement th ...
- Apple, Nokia Launch Tools To Support 5GNokia worked with Apple to develop and launch a set of too ...
- Would Google Agree Not To Use Fitbit Health Data?Google might be able to fend off EU antitrust investigations if ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven LinearThe solution is designed to streamline planners' use of first-party data acro ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic BuyersBringing search data to programmatic advertising, Captify partnered with PubMatic to all ...
- Looking To Reach Commuters? Foursquare Data Shows It's TimeAlthough public transportation remains down from last year's highs, in certain geograph ...
- Bazaarvoice's Acquisition Of Curalate A 'Right Time, Right Place' Deal"We have observed and expect deal flow to continue to accelerate ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practice ...
- Apple Seems To Predict COVID-19 Hot SpotsApple has become somewhat of a barometer for how the COVID-19 pandem ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth InfluencersScreen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- The Top 10 B2B Email List Providers: OpinionBuying an email list can streamline the lead-generation process. But where ...
- Data Power: Consumers Want To Own Their Information, Study FindsAmericans believe they should be paid for their data. And email conte ...
- Lytics AI Models Boldly Promise Reduction In Time To PerformanceCustomer data platform Lytics is offering new marketing tools that provide recommendatio ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint ValueThe value of data lies in the exchange of information, according ...
- Data Illumination In Gaming And EsportsComscore is investing in new research into gaming and esports consumers. C ...
- Inroads Into The Inbox: What Brands Are Doing To Boost Email DeliverabilityData quality is seen as the most important factor, and email conte ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel RecoveryThe travel industry is showing signs of recovery, data from Goldman Sac ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less FutureInfutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identi ...
- The Cookieless Future Won't Give Up On DataA few companies -- Clickagy, LiveRamp, and Infutor -- have been worki ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is maki ...
- ANA Asks California Governor To Delay Privacy Enforcement, Scrap Global Opt-Out Mandate"Consumers, businesses, and the public health would benefit from a reasonable forbearan ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedInhiQ Labs is asking the Supreme Court to leave in place ...
- Data On The Up And Up: Infogroup-Office Depot Case Revives Copyright IssueBrands should copyright their email lists. Surely, it takes creativity and "swe ...
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could so ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For PerformanceThe post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The HelmNicole Pike left Nielsen in mid-June to take up a position ...
- NAI Issues New Recommendations Regarding Location And Health DataAd companies that share highly sensitive information with law enforcement authorities a ...
- Speed Turns Into A Performance Metric, Per Google Commissioned StudyThe study isolated speed as a performance metric to determine whether the ...
- Google News Initiative Launches Slate Of Analytics ToolsThe tools allow publishers to identify audience engagement metrics that allow th ...
- Charter Wants FCC To Allow Data Caps, Interconnection FeesWhen the FCC approved Charter's merger with Time Warner and Bright Hou ...
