- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purpos ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of i ...
- Supreme Court Wrestles With Anti-Hacking Law
Digital News Daily, Wendy Davis - Monday, November 30, 2020
The government's interpretation of a decades-old anti-hacking law "would brand most America ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving Day
MediaDailyNews, Joe Mandese - Monday, November 30, 2020
Spurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- Adthena Makes Local Competitive Search Data Available For Use With Multiple Media Channels
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Adthena on Tuesday gave brands greater insight into their search campaigns bas ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 29, 2020
When the theatrical release of "Trolls World Tour" failed to materialize aft ...
- Home Goods Saw Biggest Rise In First-Time Black Friday Online Buyers: Study
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
Most areas saw first-time buyers decline vs. 2019. Jewelry had the mo ...
- Construction Email List Available From DataListsGroup
Email Marketing Daily, Ray Schultz - Monday, November 30, 2020
The upgraded opt-in file includes 432,871 records, the company says, with conta ...
- Turns Out Context May Be King, After All
RTBlog, Joe Mandese - Monday, November 30, 2020
Among the solutions being proffered for the ongoing deprecation of the cook ...
- UK Government To Create Code Of Conduct For Facebook, Google, Others Dominating Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
The U.K. on Friday introduced a dedicated Digital Markets Unit within t ...
- Facebook Conversion-Lift Tool Suffered Glitch
Performance Marketing Insider, Laurie Sullivan - Friday, November 27, 2020
Now Facebook admits its conversion-lift tool suffered a glitch that reportedly affect ...
- Amazon Steps Up Actions To Tackle Sale Of Counterfeit Goods On Its Platform In U.S., Europe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Amazon this week launched several initiatives to crack down on trademark issu ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- Facebook Seeks Dismissal Of BrandTotal's Counterclaims In Battle Over Data
Digital News Daily, Wendy Davis - Tuesday, November 24, 2020
"Facebook did nothing more than enforce its own terms," the social networki ...
- Comcast Extends Data Caps Throughout Country
Digital News Daily, Wendy Davis - Monday, November 23, 2020
Starting next year, Comcast subscribers in 14 additional states and the Distri ...
- Jock Bickert, Founder Of The Lifestyle Selector, Dies
Digital News Daily, Ray Schultz - Tuesday, November 24, 2020
Bickert was an early believer in telling consumers how their data w ...
- Lead Liaison Offers Widget For Accessing B2B Data
Email Marketing Daily, Ray Schultz - Tuesday, November 24, 2020
The DataSpring module offers access to almost 10 million company profiles a ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agen ...
- Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
In the new role, Mathew will support expansion and make it easi ...
- A Startup Pays Consumers For Privacy-Compliant Data It Sells To Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, November 23, 2020
Last week Killi began rolling out PayCheck, an opt-in reoccurring weekly payme ...
- FTC Wants To Question Stephen Bannon Over Cambridge Analytica
Digital News Daily, Wendy Davis - Friday, November 20, 2020
The agency argues it needs Bannon's testimony in order to determine wheth ...
- Acxiom Taps Cadent For Data Activation Across Advanced TV, Indexed Linear
Digital News Daily, Karlene Lukovitz - Monday, November 23, 2020
The deal enables marketers to use Acxiom data for segmenting, pre-campaign insigh ...
- Experian Completes $280 Million Acquisition Of Tapad
Email Marketing Daily, Ray Schultz - Monday, November 23, 2020
Tapad provides digital identity resolution services. It will work with Experian ...
- Apple, Google, Facebook, Twitter Threaten To Leave Pakistan Over Censorship
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
Amazon, Facebook, Google, Twitter, and other Asia Internet Coalition members have threaten ...
- Marketers Unveil Code Of Consumer Data Ethics, Literally
MediaDailyNews, Joe Mandese - Friday, November 20, 2020
EASTON, CT -- The role of ethics took center stage Thursday duri ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of Fortune
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
Advertisers used more digital media on portable devices early in the COVID- ...
- How SMBs Have Realigned Tech Priorities
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2020
How are businesses faring during COVID-19? Smaller firms with less than 5 ...