Tag results for "data"
- Google News Initiative Launches Slate Of Analytics ToolsThe tools allow publishers to identify audience engagement metrics that allow th ...
- Charter Wants FCC To Allow Data Caps, Interconnection FeesWhen the FCC approved Charter's merger with Time Warner and Bright Hou ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'"Brand loyalty is up for grabs!" That's the conclusion of a stu ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, TwitterEyeota announced on Tuesday that its audience models are now available f ...
- Foursquare Location Data Finds New Uses In Advertising Based On PerformanceMajor obstacles still exist when it comes to using location data ...
- California Judge Sides With Privacy Advocates On Ballot Initiative DeadlineAdvocates behind a proposed privacy initiative in California have scored a courtro ...
- Trump Punked: TikTok Teens Job Campaign By Signing Up For Rally -- And Not ShowingActivists have long turned the tools of the trade against politicos a ...
- Infogroup Deploys New Email Acquisition PlatformThe new tool helps brands use behavior to drive targeting, the compa ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19Many advertisers paused campaigns due to COVID-19, but those that did n ...
- Andrew Yang Wants Dollars For DataThe former Presidential candidate has launched the Data Dividend Project, which see ...
- Publicly Available Data Is Personal, French Data Authority RulesThe French data authority CNIL says publicly available contact information is entitl ...
- ALC Rebrands As Adstra, With Focus On Identity, Data SolutionsThe company, founded in 1978, will offer a variety of data servic ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For BrandsThe partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Sweat Of the Brow? What The Gupta Copyright Verdict Means For Email List OwnersThe decision, won by Infogroup against DatabaseUSA, could lessen the impact ...
- A Framework For Measuring Ad OutcomeThe industry needs an agreed upon, well-vetted and researched set of standar ...
- Adobe Data Shows Online Spending In May Exceeds Holiday SalesConsumers spent $82.5 billion online in May -- up 77.8% year-over-year ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments WorldwideData collected and shared separately by Clickagy and Eyeota shows a chan ...
- 'The Economist' Launches First Presidential Forecast, Predicts Biden WinThe model's use of machine-learning allows it to maximize accuracy by emphasizi ...
- DoubleVerify Looks To Bring New Reporting Platform For CTV Ad Inventory, Map App NamesDoubleVerify is looking to bring a new transparent reporting platform for C ...
- California Privacy Advocates Seek Court's Help With Ballot InitiativeCalifornia privacy advocates are seeking a court order requiring Secretary of Sta ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience TargetsInscape has created a product called National Representative Panel, produced with da ...
- Ad Industry Protests California AG's Proposed Privacy RulesThe ad industry wants California to scrap a proposed privacy regulation th ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social UnrestYouTube self-certification is now rolling out to the entire community, and conte ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven MarketingThe investment is intended to help Stirista ramp up its Customer Da ...
- WhatsApp Fixes Google Search Data LeakPhone numbers of some of WhatApp users appeared in Google search results, b ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG AdvertisersKroger's customer data on 60 million-plus households from its nearly 2,800 supermarke ...
- Technology Builds Ad Creative, A/B Tests Show It Performs BetterTechnology introduced Monday allows marketers to optimize ad creative to be serv ...
- Analytics Fitness Test: HBR Study Finds Holes In PerformanceFew firms are skilled at delivering real-time customer interactions across touchpoints a ...
- CustomerLabs Offers No-Code CDPThe new platform is designed to remove the tedium of collecting a ...
