Tag results for "data"
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take DataKelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performan ...
- How Millennial, Gen Z Perceptions Of Search And Privacy Are ChangingAlmost half of millennial and Gen Z consumers in a recent surv ...
- Health Vs. Search Data: What Are People More Willing To Share?There's a perception that Google's incognito mode allows people to browse t ...
- Leadspace Links Its B2B Data With Microsoft Dynamics 365 Customer InsightsThe connection is now in preview mode, but will be generally availab ...
- Litmus Integrates Its Email Previews With SAP Marketing CloudThe arrangement is designed to help brands streamline their email creation a ...
- Google Sued For Allegedly Tracking Chrome 'Incognito' UsersGoogle violates federal and California privacy laws by tracking Chrome users w ...
- Email Deliverability Issues Cause Financial Pain, Marketers SayBrands face many deliverability challenges, including bounces and being blacklisted, Validity a ...
- Marketers Bring Antitrust Suit Against GoogleThree online advertisers allege in a class-action complaint that Google violates antitru ...
- FreshAddress Makes Six Key HiresThe appointments include Jim Tinney as vice president of sales and marketin ...
- Stressing Transparency, Fairness, WFA Publishes New Data Ethics ReportCMOs say issues around data collection and privacy have become a high ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America ExpansionLotame's managing director of Latin America says the company is helping clien ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio MediaLongtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, ...
- Advertising Industry Begins Process To Gain Data CertificationEyeota is one of the first companies to gain certification through ...
- Data Ethics Emerges As Central Issue For Marketers, 82% Would Resign Over ItTwo-fifths of marketers have already felt "morally uncomfortable" about their company's u ...
- Got Ethics?Just before the pandemic disrupted "normal" coverage of the ad industry, ...
- Visa Identifies Behavioral Changes In Consumer SpendingAs the cashless economy moved online in Q1, overall U.S. payments throu ...
- Data Privacy Concerns Prompt Browser, Search Engine PartnershipTwo European companies have formed a partnership that allows consumers to ke ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 PandemicMainAd, based in Italy, has expanded into the U.S. to support programmat ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform BlockgraphThe deal provides aggregated, anonymized data to be used in advanced advertisi ...
- Don't Use Tactics From The 1980s When Sending Emails In 2020Sending emails based solely on demographic segments is a leftover tactic fr ...
- New Firm Says It Can Shed Light On Consumer Data QualityTruth{set} enters the market with $4.75 million in funding and a te ...
- Google Sued Over Location Privacy By Arizona Attorney GeneralArizona's top law enforcement official has sued Google for allegedly duping Andro ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: ForresterPersonalized email is drawing investment -- but not as much as target ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing IndustryThe combined companies will become formidable rivals to Partnerize, Impact and othe ...
- Roku Offers 'Incremental Reach' Upfront Guarantees, Cheap 15-Second AdsLooking to make marketers' OTT ad deals more complementary with their line ...
- Takashi Takeda Leaves Google To Set Up DoubleVerify Japan BusinessTakashi Takeda talks about media in Japan, goals for the year, a ...
- North Dakota Microsoft Developer For COVID Tracing App Refutes Data-Sharing AllegationsMicrosoft's ProudCrowd Developer Tim Brookins says the allegation suggesting the contact-tracing a ...
- Acxiom Teams With Matterkind On New Addressable Buying ServiceThe solution integrates Acxiom's data, data management and identity capabilities with Matterkind ...
- Group Says Its Crowdsource Solution Can Keep Emails Out Of The Spam FolderThe Email Inbox Collective has a network of email recipients who t ...
- Apple, Google Delivered COVID-19 Tracing Technology -- Will Users Share Data?Apple and Google have collaborated on a technology designed to protect peop ...
