Tag results for "data"
- Consumers Having More Emotional Experiences With Brands Due To COVID-19Consumers are having more emotional experiences with brands as they search f ...
- Merkle Adds Google Curbside, Retail Store Data To Its COVID-19 Economic TrackerMerkle has begun integrating Google data into its Economic Resilience Dashboard th ...
- Criteo Dives Into Performance For Partnerships, Traffic GenerationThe performance of data and websites remains an important metric for bran ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand AwarenessConsumers were 4.11% more likely to consider a brand when viewing contextual ...
- Neutronian Adds Former S&P President And Venture Capitalist To Advisory BoardNeutronian announced data certifications and the closing of its first funding roun ...
- SmarterHQ Debuts Predictive Data Tool For Digital MarketingBrands can use the new Smarter Predictions tool to glean behavioral da ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19Built to help marketers better understand the impact of COVID-19, the combinati ...
- Firm Offers Puerto Rico Email, Telephone ListsEmail lists from Sprint Data Solutions Worldwide Marketing come with demographic a ...
- Are Traditional Offices Still Necessary To Innovate? How Centro Avoids WFH Burnout During COVID-19Working from home could become the new cost-saver in financial profit-and-loss statemen ...
- Google's Purchase Of Fitbit Could Harm Consumers And Competition, EU Group Warns"If Google acquires consumers' data generated by the use of Fitbit wearable ...
- Conde Nast Creates New Data Offering For AdvertisersThe offering, called "Now|New|Next Segments" monetizes the magazine publisher's first-party data fr ...
- Lotame Introduces Cookieless Tool For Publishers, MarketersLotame is looking to help publishers, marketers and agencies leverage their first ...
- Data In, Garbage Out: How To Avoid Turning Your Targets Into TrashThe rampant availability of new sources of audience data -- and ...
- Democrats Introduce COVID-19 Privacy BillA new privacy bill spurred by the COVID-19 pandemic would require develope ...
- Google Cracks Down On Battery- And Data-Draining Ads In ChromeGoogle's Chrome browser plans to start blocking ads that take too ma ...
- Performance Marketing, Advertising Blazes New Trails In Search, DigitalWelcome to the first edition of "Search & Performance Marketing Daily." Whi ...
- 6sense and Bombora Partner On B2B Buyer DataThe arrangement allows joint clients to leverage Bombora's intent data with t ...
- Children's Ad Watchdog Wants FTC To Question Ed-Tech Companies About PrivacyThe Children's Advertising Review Unit says the FTC should question ed-tech compani ...
- SparkPost And ActionIQ Form Email IntegrationWith the integration, email delivery service is combined with CDP to dri ...
- Why John Wanamaker Is Finally SmilingAs brands tighten their belts, the marketing funnel will be forced ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to addre ...
- Maybe You Can Engage Your Customers But What About Your Audience?It pays to make 'em laugh as we found out throughout o ...
- Comcast: TV Viewing-Wise, Monday Is Now The New SaturdaySheltering at home during the pandemic has led to a blurring ...
- Horizon Media To Use TransUnion ID Data For Cross-Platform TargetingHorizon will use TransUnion's validated identity and audience attribute data to impro ...
- Brands Learn A Wealth Of Details About Consumers During COVID-19Brands are reluctant to talk about the insights they are gaining fr ...
- Google Data Tool Helps Brands Understand Changing Consumer Behaviors Since COVID-19Google for the first time will provide deep insight on product categori ...
- Consenting Adults? EU Data Board Says You Can't Use Cookie Walls To Drive ConsentYou can't infer consent from the act of scrolling -- and ema ...
- Hearst Sees Triple Digit Ecommerce Boost Across 'Men's Health,' 'Good Housekeeping,' 'Cosmo'Since mid-March, the company has seen an increase in ecommerce-driven product sal ...
- Roku Boosts DSP Operations, Launches OneView PlatformRoku says its OneView platform will leverage TV identity data to mana ...
- GoDaddy Data Breach Affected SSH AccountsGoDaddy has reported an email breach involving the access of SSH accoun ...
