- SparkPost Upgrade Helps Brands Identify Spam Trap Emails By Subject Line
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
Global Spam Trap Network flags spam triggers, using its own and third-par ...
- Consumers Plan To Shop Online, But Are Worried About Their Data, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, October 20, 2020
One slip-up would cause most shoppers to give up on a bran ...
- Advertisers Can Teach U.S. Government A Lot About Cross-Data Integration
Data & Programmatic Insider, Laurie Sullivan - Monday, October 19, 2020
Advertisers take a lot of flak when it comes to mining da ...
- Email Addresses May Have Been Exposed In Barnes & Noble Cyber Attack
Email Marketing Daily, Ray Schultz - Monday, October 19, 2020
The incident closely followed the Barnes & Noble Nook library outage. Financi ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Performance Marketing Insider, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- VidMob Reveals Nuances Advertisers Don't Know About Their Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
VidMob's Insight Stream platform surfaces a continual stream of insights from da ...
- New Tool Can Analyze Google Footprint Based On Gmail Address: Report
Email Marketing Daily, Ray Schultz - Friday, October 16, 2020
GHunt analyzes a person's name, Google ID, YouTube channel and services li ...
- SAP Enters Crowded CDP Space, Joining Adobe And Oracle
Around the Net in Email, Ray Schultz - Thursday, October 15, 2020
SAP is launching a customer data platform (CDP) that it says wi ...
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA Loophole
Digital News Daily, Wendy Davis - Wednesday, October 14, 2020
Brands and publishers "should be thinking twice, maybe three times," before taki ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With Moat
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The guarantee, based on performance, marks the first time Dailymotion's global netwo ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holid ...
- Firms Lack Tools To Understand Their Customers, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, October 14, 2020
Many businesses don't know where to begin in improving the digital experienc ...
- Data And The Dodo Bird
Media Insider, Cory Treffiletti - Wednesday, October 14, 2020
I wonder if third-party data will become as extinct as the do ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Newly Proposed CCPA Opt-Out Rules Would Ban Buried Links, Misleading Language
Digital News Daily, Wendy Davis - Monday, October 12, 2020
"A business's methods for submitting requests to opt-out shall be easy f ...
- AT&T Customers Still Face Location Privacy Risks, Watchdog Argues
Digital News Daily, Wendy Davis - Monday, October 12, 2020
AT&T customers risk disclosure of their location data, even though the compa ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data ha ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, Partnerships
Television News Daily, Wayne Friedman - Monday, October 12, 2020
Yaccarino will head an effort to create a new data strategy un ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advi ...
- Twilio To Acquire Segment, Customer Data Platform, For $3.2 Billion
Digital News Daily, Ray Schultz - Monday, October 12, 2020
Segment helps brands break down silo walls, Twilio says. The stock transacti ...
- Jeremiah Brazeau To Lead Twilio's Tech Strategy
Email Marketing Daily, Ray Schultz - Thursday, October 8, 2020
The hire places Twilio's technology architecture, platform, and data design under o ...
- Harry & David Finds Success With Cookieless Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 6, 2020
BritePool, MediaMath, and Sonobi have completed their first real-time test using t ...
- Yang Urges Voters To Support California Privacy Ballot Initiative
Around the Net In Digital, Ray Schultz - Monday, October 5, 2020
Former presidential candidate Andrew Yang strongly supports the data privacy initiative n ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Dish Taps Quantum Metric To Leverage Direct Consumer Data
Digital News Daily, Karlene Lukovitz - Monday, October 5, 2020
The partnership comes as increased cord cutting since the pandemic is spurri ...
- TransUnion's Tru Optik Acquisition To Strengthen Cookieless Identity-Based Marketing, Reach Into CTV
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
Matt Spiegel, TransUnion EVP of marketing solutions, believes the two companies c ...
- Amazon Gains Product Searches, As Google Shares Continue To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2020
COVID-19 is changing ecommerce behavior more than first expected. Raymond James da ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...