Information company Experian has completed its acquisition of Tapad, a firm that specializes in digital identity resolution, for a cash consideration of around $280 million, Experian announced last week.
The purchase is subject to “customary adjustments” for cash, indebtedness and working capital, Experian says,
The company’s revenue for the 12 months ending in December is forecast as $55 million. This sum will be included within Experian’s North America Data segment.
Tapad, founded in 2010, provides cross-device data, digital linking and distribution capabilities.
The firms plan to develop new products for identity verification, identity graphs and in a move to enhance Experian’s fraud and identity management services.