- Lotame Plans Services Built Off Its Private Data Exchange
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lotame recently launched a Private Data Exchange that it says will n ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Judge Won't Order Facebook To Allow Stackla Access To Data
Digital News Daily, Wendy Davis - Thursday, September 26, 2019
Stackla sued Facebook last week for allegedly terminating its access based ...
- Out Of The Box: Balancing Data, Discovery And Privacy
MAD, Jim Misener - Thursday, September 26, 2019
While I may feel protective of the personal data that could ...
- Will Apple Disrupt Data-Led Political Advertising?
MAD London, Ken Leren - Friday, September 27, 2019
Apple is set to shake up political targeting ahead of next year ...
- Advocates Seek To Toughen California Privacy Law
PolicyBlog, Wendy Davis - Thursday, September 26, 2019
Real estate developer Alastair Mactaggart has unveiled a new ballot initiative th ...
- Ad Industry Urges California Governor To Veto Data Broker Bill
Digital News Daily, Wendy Davis - Wednesday, September 25, 2019
A new California law that would require data brokers to register wi ...
- MessageGears Integrates With Snowflake To Allow Cloud Data Access
Email Marketing Daily, Ray Schultz - Wednesday, September 25, 2019
Enterprise brands can now use the MessageGears platform to work with the ...
- No-Deal Brexit's Implications On Data Explored By 'Wired'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 24, 2019
"Wired" has a timely reminder that one of the impacts of ...
- Twitter Next Expands Brand Strategy Team, Adds Data And Content Specialists
Digital News Daily, Gavin O'Malley - Monday, September 23, 2019
In addition to campaign and content strategy services and brand voice consultation ...
- 'Platform Surfing': 74% Of Connected Device/Smart TV Users Stream; 44% Switch Between Streaming, Linear TV
Digital News Daily, Karlene Lukovitz - Tuesday, September 24, 2019
SVODs are used by 85% of these streamers and account for 6 ...
- Holding Companies Bet Big On Data: Now Comes The Hard Part
Mediapsssst, Richard Whitman - Monday, September 23, 2019
Forrester is reporting on the big data assets the ad-marketing holding compani ...
- Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2019
Commerce Signals estimates 40% of all media spend is wasted, a numb ...
- Macy's Changing Its Marketing Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 20, 2019
Macy's will begin testing same-day delivery in 30 markets for online orde ...
- TowerData Integrates Email Tools With Listrak
Email Marketing Daily, Ray Schultz - Friday, September 20, 2019
Listrak clients can now access TowerData's Email Validation and Email Intelligence servi ...
- Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Amazon Sponsored Display ads launched in beta late last week as ...
- Google AdMob Adds And Compares New Data For In-App Reporting
Digital News Daily, Laurie Sullivan - Tuesday, September 17, 2019
Google recently updated AdMob to provide insights into how app users intera ...
- GoDaddy Pairs Website Building And Marketing Tools For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
GoDaddy on Tuesday announced features to help small and medium-sized businesses automa ...
- Navigating the In-App Ecosystem
Show Daily, Nina Lentini - Wednesday, September 18, 2019
"Remember getting lost? My kids are, like, that's so stupid. I don ...
- Apps in the Coming Wave of Privacy Regulations
Show Daily, Nina Lentini - Wednesday, September 18, 2019
At the very least, he said, companies doing business in California ...
- Xandr Adds Bloomberg, Vudu To Its Community Marketplace
Television News Daily, Wayne Friedman - Tuesday, September 17, 2019
Xandr has added Bloomberg and Vudu as content providers to its Communi ...
- California Lawmakers Pass Bill Requiring 'Data Brokers' To Register
Digital News Daily, Wendy Davis - Monday, September 16, 2019
California lawmakers on Friday passed a law that could require online ...
- Publishers Lead A Charge Against The Duopoly With First-Party Data
Around the Net In MAD London, Sean Hargrave - Monday, September 16, 2019
"The Drum" is reporting its big takeaway from this year's Dmexco ...
- Kantar And Pulse Labs Could Experiment With Measuring 'Share Of Sink'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2019
Brands are looking to measure "share of sink" as voice services a ...
- Avocados From Mexico Wins Super Bowl With 5 Pillars
The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
YouGov reported that of all Super Bowl campaigns, Avocados from Mexico w ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data fr ...
- Adobe Builds Photoshop-Inspired Analytics Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Adobe will bring together customer data from across an organization and prese ...
- AT&T, Comcast, Amazon And Others Ask Congress To Override State Privacy Laws
Digital News Daily, Wendy Davis - Tuesday, September 10, 2019
"Now is the time for Congress to act and ensure that consume ...
- NBConsult To Offer TDS Data Transformation Services
Email Marketing Daily, Ray Schultz - Wednesday, September 11, 2019
The partnership will provide NBConsult clients with an "email archive migration pathway ...
- Some Period-Tracking Apps Shared Sexual, Other Sensitive Info With Facebook
Social Media Insider, Gavin O'Malley - Wednesday, September 11, 2019
In response to Privacy International report, Facebook says its terms prohibit ap ...