Tag results for "data"
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On MediaMarketing teams spend about 32% of their time managing data quality, a ...
- LinkedIn Can't Block Analytics Company From Scraping ProfilesLinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analyti ...
- Retail Personalization Comes Up Short In Two StudiesMany retailers lack the technology and data to see what their custome ...
- 50 Attorneys General Back Google Antitrust ProbeThe probe, which begins with a focus on advertising dominance, has ask ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertise ...
- Dawn Expands With Definition 6As part of the network, D6 will join other Dawn agencies includi ...
- Pepsi's Challenge: Looking At Data In New WaysAbhishek Jadon, Senior Director - Consumer Data and Digital Strategy, PepsiCo, spo ...
- Kraft Heinz On Communicating 1:1 With Your CustomersWatson, VP and Head of Media Platforms & Marketing AI at Kra ...
- Ozone Project And Lotame Partner To Unify Members' DataMediatel reveals the Ozone Project, the brand-safe, programmatic platform set up ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality CampaignsPersonalized dynamic creative ads are especially effective in the travel and hospitali ...
- DEFINITION 6 Joins Dawn Group Of AgenciesThe omnichannel shop, which helps brands with email marketing and other task ...
- IAB Tech Lab Presents Solution To Universal ID Privacy TrackingThe solution is intended to standardize data collection and improve privacy settin ...
- HubSpot Works With Supermetrics On Data Analytics And ReportingHubSpot is adding new features to its Sales Hub Professional and Marketi ...
- Google Now Recommends TV Shows, Movies Based On Data You Feed Its AlgorithmsGoogle will now personalize TV and movie recommendations in search, and starti ...
- Amazon Experts Discuss The Wild Ride"Attribution is challenging, especially when trying to tie back to other channel ...
- HP Brings Programmatic In-house For Several ReasonsThe new internal team is comprised of 100 people. In four month ...
- TechStyle's Programmatic Value: Time & Depth Of DataAnd, its buying strategy involves "trying to debunk [the idea] that programmat ...
- Lifelock's Journey To A New Product CategoryAs LifeLock and Norton joined under the Symantec brand, it faced ...
- Move To 1:1 Marketing Pays Off For Haven LifeAfter several false starts, including a bit of spray and pray, Hav ...
- T-Mobile Is Building The Customer Experience StackKellie Keehr, Sr. Manager, AdTech & Platforms, T-Mobile, explains how the bra ...
- 3DayBlinds, Data & The Lincoln MemorialThere may be myriad ways of looking at your data but D ...
- Panelists To Vendors: Please, Be Transparent"It's like going to buy a suit," said Ben Hovaness, Managing Directo ...
- Companies Take Various Approaches To First-party DataNick Martucci, Director of Marketing, Westgate Resorts, talks about the use ...
- Kabbage Acquires Radius, Will Gain Data On SMBsRadius provides insights on over 20 million small businesses in the U.S ...
- Google Accused Of 'Cookie Matching,' Common Industry PracticeGoogle has been accused of using a tracker containing web-browsing information, locati ...
- What Are 'Clean Rooms' -- And Why Do Amazon, Google, Facebook Want One?"Clean rooms" have become a way for brands and agencies to u ...
- Mall Of America Doubles Visit Rate Percentage Benchmark"What I love about this is we can now give attribution towa ...
- D2C Brands Have Higher Click-Through, Conversion Rates On MobileA study has found that direct-to-consumer brand advertisers have higher click-through a ...
- DealSignal Offers B2B Tool To Help Salesforce Users Enrich LeadsDealSignal's CRM Data Health can help B2B brands verify audience data, t ...
- Is Second-Party Data Even A Thing?Come on, you must have wondered too. ...
