Tag results for "data"
- Academic Research On Social's Effects On Elections Stymied By FacebookThe Social Science Research Council is accusing Facebook of jeopardizing an existi ...
- Case Study: Magnetizing The Mall Of America"What I love about this is we can now give attribution towa ...
- HP Reaps Fruits Of Bringing Programmatic In-houseFour years ago, HP started the journey by owning its own dat ...
- Why First-Party Retailers Will Do Best In Back-To-School SeasonStudents are in the process of returning to school. But are ecommer ...
- Annalect's LinkedIn Data Integration Provides Insights Into Content For Business AudiencesLinkedIn is offering brand marketers more data to build content. Omnicom's glob ...
- Waymo Shares Data On Self-Driving Car TestsThe Alphabet company is releasing high-resolution sensor data collected by Waymo self-drivi ...
- LoopMe Teams With Numerator To Fill A Data GapLoopMe, which optimizes media based on AI, teamed up with Numerator, whi ...
- The 168-Year-Old DTC StartupThe move to 1:1 marketing has paid off for Haven Life, whi ...
- How Do You Buy?Two entities make up TechStyle's programmatic value: Time and depth of dat ...
- The Amazon InventoryHavas Chicago's programmatic strategy team is unique in that it sits wi ...
- Case Study: HP's In-Housing EvolutionBecause HP wants its media to work hard, it looked at reaso ...
- How Intent Data Measures Campaign AwarenessJust Media used data from a coop of 4,000 online websites ...
- Data Shows Consumers Need More Education On How Brands Personalize Their ContentOverall, consumers across all generations prefer to see personalized content on Googl ...
- It Takes More Than Data To Improve The Customer ExperienceAmong marketers surveyed, 32% said they would invest in data, analytics a ...
- Panel: The First Party Data Plan"From the data side, it's understanding the right way to reach someon ...
- Scrubbing the Data: A Brand Housekeeping Guide"I am bombarded by agencies, vendors, services, all saying we have th ...
- Planning for TransparencySpeaking about transparency, an agency director admitted that one thing that driv ...
- Sanders Proposes Ban On Police Use Of Facial Recognition TechnologyThe presidential candidate's call for a ban comes as cities and stat ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnership ...
- Attentive Raises $40 Million In Series B FundingAttentive will use money to scale operations and hire across all department ...
- No Deal Brexit -- Would The Data Really Stop Flowing?It is a major concern raised by the Yellowhammer leak at t ...
- Google Warns Users: Don't Reuse Any Previously Hacked PasswordsA Google study reveals that many people ignore security breach warnings a ...
- ARF: The Price Consumers Put On Their DataMore than a third said that they would be willing to gi ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 8 ...
- Evergage Launches Data WarehouseThe new tool can help brands perform queries and more detailed analytic ...
- Location Data Startup Officially Launches, Grows Globally Through Million-Dollar Seed RoundThe goal is to ensure companies have access to a higher standa ...
- TrustArc Launches Data Hub To Help Brands Comply With Laws And Protect DataThe Data Inventory Hub can show businesses how and where data ...
- Presidential Hopeful Andrew Yang Touting Data As A Property RightYang said that if elected, he would put laws in place ...
- Data Suggests 94% Of Searches Send People To Alphabet PropertiesAn analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...
- Amazon Hints At Expanding Blockchain Into AdvertisingAmazon appears to be looking to build out its ad business ...
