- CEO Gentry Officially Takes Reins At OpenX, Talks Business Plans, Importance Of Luck
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2020
Being around in the early days of the internet was luck, sa ...
- Valentine's Gifts Or Gifs -- More Women Than Men Give
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 14, 2020
Women seem to be more giving on Valentine's Day and the sear ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Performance Marketing Insider, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by followi ...
- Senate Democrat Wants To Create New Privacy Agency
PolicyBlog, Wendy Davis - Thursday, February 13, 2020
"Your very existence is being parsed, split, and sold to the highe ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
The Precision Marketing platform enables marketers to understand performance attributable to ...
- Former FTC Executive Jessica Rich Joins Georgetown Law Technology Group
Digital News Daily, Ray Schultz - Thursday, February 13, 2020
Rich led the creation of the FTC's children's privacy and financial da ...
- The New 'C Word:' Community
MediaDailyNews, Angela Johnson - Thursday, February 13, 2020
At the IAB Annual Leadership Meeting this week, "community" gathered momentum ...
- TV Versus Search -- When A Disruptive Brand Tries Both
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2020
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood ...
- Compelling Images & Linear Message Inspires New JDC Donors
The MediaPost Cases, Nina Lentini - Thursday, February 13, 2020
Tired of being passed by like an old shoe? Then do wh ...
- Washington Privacy Proposal Will Spur 'Frivolous Litigation,' Ad Industry Warns
Digital News Daily, Wendy Davis - Tuesday, February 11, 2020
A privacy proposal making its way through the Washington statehouse could "flo ...
- 180byTwo Debuts B2B Customer Data Platform
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
Unifi is an AI-powered tool designed to drive omnichannel programs, the compa ...
- California AG Revises Potential Privacy Regulations
Digital News Daily, Wendy Davis - Monday, February 10, 2020
A new proposal by California Attorney General Xavier Becerra would narrow t ...
- Samba TV Works With Amazon To Create New Attribution Model
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2020
Samba TV and Amazon are building out an attribution model that enabl ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile Apps
Digital News Daily, Laurie Sullivan - Friday, February 7, 2020
The partnership creates a platform for publishers and advertisers to comply wi ...
- What Is Your Personal Data's Share Of Media Spending?
RTBlog, Joe Mandese - Monday, February 10, 2020
After years of erosion, ad industry spending is beginning to gain sha ...
- Coalition For Better Ads Releases Video Standards; Study Finds 764M Devices Blocked Ads In Q4
Digital News Daily, Laurie Sullivan - Thursday, February 6, 2020
The standards identify ad experiences beneath a threshold of consumer acceptability, whi ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global Media
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
Bosco, who served as head of ad products for AOL and ...
- Google Oscar Predictions Based On Search, YouTube Views
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2020
This year Google said it noticed that a film's box office succe ...
- Privacy Gaffe Shows Google Can't Be Trusted With Data: Opinion
Around the Net In Digital, Ray Schultz - Thursday, February 6, 2020
Google apologized for a privacy lapse this week. Llast November, people w ...
- Think Tank Calls For Library Of Targeted Ads
Around the Net In MAD London, Sean Hargrave - Thursday, February 6, 2020
A report for the Government from the Centre for Data Ethics a ...
- Data Breach Lawsuit Against Salesforce And Hanna Andersson Alleges CCPA Violation
Digital News Daily, Wendy Davis - Wednesday, February 5, 2020
Salesforce and children's retailer Hanna Andersson violated California's new privacy law ...
- The Google Maneuver
Media Insider, Ted McConnell - Thursday, February 6, 2020
Google's ban of third-party cookies in Chrome could destroy thousands of job ...
- Google Trends Data Zeroes In On The Moment Coronavirus Was Identified
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2020
Google Trends seemed to identify the approximate time and day people realiz ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announc ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertise ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...
- Consumer Intelligence Platform Suzy, Named For Humanizing Approach, Secures $12M In Funding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 4, 2020
Consumer intelligence company Suzy announced a $12 million Series C funding rou ...
- 'The Washington Post' To Roll Out Data-Driven Initiatives For 2020 Election Coverage
Publishers Daily, Sara Guaglione - Monday, February 3, 2020
The newspaper's reporters now have access to a "proprietary tip sheet th ...
- Super Bowl TV Ads: What Is the Value Of Online Views?
TV Watch, Wayne Friedman - Tuesday, February 4, 2020
Growing digital media extensions can amortize the now $5.5 million price t ...
- Uber Likely To Have Another Row With TfL
Around the Net In MAD London, Sean Hargrave - Monday, February 3, 2020
The Telegraph is predicting Uber will soon clash again with Transport f ...