- Tech News Startup The Markup Reboots With Return Of EIC Julia Angwin
Publishers Daily, Sara Guaglione - Wednesday, August 7, 2019
Angwin's vision was to bring an investigative and data-driven approach to t ...
- Salesforce Sandbox Data Can Now Be Anonymized With App, Platform Provider Says
Email Marketing Daily, Ray Schultz - Wednesday, August 7, 2019
Salesforce Sandbox users can use the app to protect personal data a ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeti ...
- Search Advertising Benefits From Increase In Ad Spend During First Half Of 2019
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2019
Squarespace spent $108 million in advertising during first-half 2019, up 117% v ...
- O3 Industries Completes Peer39 Acquisition
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2019
O3 Industries says it will create a new business -- P39 Te ...
- Brands Getting Better At Data-Driven Personalization, Study Finds
Email Marketing Daily, Ray Schultz - Monday, August 5, 2019
Most firms plan to spend more on personalization despite numerous challenges, Ascen ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It There
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 5, 2019
Captify will move into the consumer space later this year, expanding i ...
- Google Launches Search Algorithm To Identify Timely, Useful Information
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 1, 2019
The algorithm update improves Google's understanding of what information remains useful ov ...
- Microsoft Acquires BlueTalon Privacy, Governance Services
Digital News Daily, Laurie Sullivan - Monday, July 29, 2019
Microsoft on Monday announced the acquisition of BlueTalon, a data privacy a ...
- EU Pushes For More Sites To Obtain Informed Consent
Digital News Daily, Gavin O'Malley - Monday, July 29, 2019
Websites that embed Facebook's 'Like' button are now partially responsible for t ...
- Marketers Become Interlocutors Between Technology And Audience
Search & Performance Marketing Daily, Alwi Suleiman - Monday, July 29, 2019
As we enter the Age of Assistance, marketers cannot ignore how consume ...
- Microsoft Begins 2020 Fiscal Digital Decade With New Vision On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 29, 2019
The industry will begin the next decade with 25 times as mu ...
- Unilever Gets ROI Boost From Programmatic
Around the Net In MAD London, Sean Hargrave - Friday, July 26, 2019
Unilever tells "Marketing Week" that it is seeing some great ROI resul ...
- Kroger Flexes Data, Analytics Muscles To Bond With CPGs
CPG Insider, Karlene Lukovitz - Friday, July 26, 2019
Kroger's 84.51 data intelligence unit launching sophisticated analytics tool designed to accelera ...
- InsideView Adds Features To Replace Data.com
Email Marketing Daily, Ray Schultz - Friday, July 26, 2019
Salesforce product will not be renewed after July 31, and the mark ...
- 'Rolling Stone' Utilizes ALC For Data Services
Publishers Daily, Sara Guaglione - Thursday, July 25, 2019
'Rolling Stone' wants ALC to help leverage new revenue sources as ...
- U.S. Investigates Alphabet's Work With Chinese Government, No Concerns With Google
Digital News Daily, Laurie Sullivan - Wednesday, July 24, 2019
Treasury Secretary Steven Mnuchin on Wednesday said he and President Donald Tru ...
- It's Time For Complete Transparency In Digital Ad Data Rebates
Media Insider, Dave Morgan - Thursday, July 25, 2019
Does it matter whether undisclosed fees are being paid to DSPs, SS ...
- Retailers Concerned About Amazon Undercutting Prices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 24, 2019
About three-quarters of marketers and execs who set product prices are mo ...
- Yahoo's $117 Million Data Breach Settlement Moves Forward
Digital News Daily, Wendy Davis - Tuesday, July 23, 2019
The settlement calls for Yahoo to create a fund for 200 milli ...
- Google Sets Deadline For User Data Policy Changes
Digital News Daily, Laurie Sullivan - Tuesday, July 23, 2019
Changes to third-party developer access to Google account and Android device da ...
- Study Says There's Nothing Anonymous About Anonymized Data
Email Marketing Daily, Ray Schultz - Wednesday, July 24, 2019
An article in Nature Communications states that almost all de-identified individuals c ...
- Equifax Fined Up To $700 Million For 'Basic Security Failures'
Digital News Daily, Wendy Davis - Monday, July 22, 2019
The credit bureau Equifax will pay up to $700 million to sett ...
- Data Does NOT Equal People
Media Insider, Gord Hotchkiss - Tuesday, July 23, 2019
Data is a thin, wispy proxy for the rich bandwidth of t ...
- Clothing Subscription Service Relies Heavily On Data, Building Audience Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, July 22, 2019
ThreadBeast has made a name for itself by building personas and usi ...
- EverTrue Adds Data To Fundraising Profiles
Email Marketing Daily, Ray Schultz - Monday, July 22, 2019
The new information includes demographics, career path and wealth indicators, the compa ...
- Google Reportedly Paying $5 For Your Face Specs
Performance Marketing Insider, Laurie Sullivan - Monday, July 22, 2019
Google bought George's face for $5. He's an engineer who is n ...
- Google Focuses On Niche Local Events To Gain More Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 19, 2019
Google sees local services as a path to peer-to-peer conversations to ga ...
- Targeting Platform Zefr Sells Video ID Units To Vobile
Television News Daily, Wayne Friedman - Friday, July 19, 2019
Zefr's businesses, RightsID and ChannelID, will be sold for an estimated purcha ...
- TV Sellers Need Better Data Connections
TV Watch, Wayne Friedman - Monday, July 22, 2019
TV networks complain about media measurement from Nielsen and others, especially wh ...