Tag results for "data"
- How GDPR Affects Authentication: An AnalysisGDPR has had a major impact on authentication practices. Andrew Shikiar, executi ...
- Data Firm Giant Partners Acquires Worxstudio AgencyThe move runs counter to a trend in which agencies acquire da ...
- Study: Subscription Discounts For Delivery Failures Can BackfireA better strategy is to offer discounts on renewals, extend or upgra ...
- European Commission Investigates How Amazon Uses DataThe EC plans to focus on whether and how Amazon's use ...
- Most Consumers Don't Know Which Brands Have Data On Them: StudyIn bad news for marketers, consumers will allow companies only one err ...
- Google's Political Ad Transparency Data Reportedly Fraught With ErrorsGoogle doesn't always record political ads bought with its advertising tools, a ...
- Trump To Look Into Google-China TiesOn Tuesday, President Trump announced his administration will look into Google's ti ...
- Dentsu Aegis Acquires Majority Stake in India's UgamDAN said the acquisition would help to further scale performance marketing un ...
- Bloomberg Terminal To Carry Dow Jones ContentBloomberg Terminal subscribers will have access to Dow Jones Newswires, 'The Wa ...
- Google Working On AI In China Has Billionaire Peter Thiel, Others Raising Major ConcernsTheft of U.S. intellectual property in China is common, but it's ju ...
- How To Comply With The Growing Number Of Data RegulationsOn top of GDPR and California’s pending privacy law, Massachusetts is consideri ...
- Facebook Fined $5bn For Cambridge Analytica ScandalJust when you thought the European Commission was being tough on b ...
- Brands Begin To Hit Roadblocks With Real-Time Ad Bidding And TargetingThousands of apps in the U.S. Google Play Store still bypass permissio ...
- GDPR Health Watch: Firms Are Recovering Their DataThe initial impact on email was a shock. But firms have turn ...
- Amperity Lands $50 Million In Funding RoundAmperity, which now has $87 million in total financing, will use t ...
- Kantar Allows Brands To Combine First And Third-Party DataKantar has announced a new service that will allow brands and agenci ...
- 1st-Party Data Is Overrated, MisunderstoodThe suggestion that success will result from mere ownership of a "first-par ...
- Consumers Dislike Targeted Ads, Resent Privacy IntrusionStudy respondents said intrusive and irrelevant ads reflect poorly on the ap ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands AnswersResonate, which provides data about consumers to marketers, launched a new versi ...
- Customized Messages And What Brands Need To Focus OnWebsites and programmatic display are the two most important areas when ...
- Facebook Members Give Advertisers More Fodder For Ad TargetingFacebook will create a new process that diverts advertisers offering housing, employmen ...
- Google, Digital Platforms Hit With Probe Into Ad Practices By UK CMAThe "market study" of digital online ad practices is focused on Faceboo ...
- Sadoun: Epsilon 'Completes Our Set Of Assets'Publicis Groupe CEO Arthur Sadoun says Epsilon will enable clients to "ta ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYCSynup helps companies get their information online through API feeds and trigger ...
- Publicis Now Owns EpsilonThe $4bn takeover of data company Epsilon by Publicis Groupe has n ...
- What I DIDN'T Hear At Cannes: No Talk Of Correcting Data MisstepsIf we're all united in the belief that consumers come first, w ...
- Ad Execs: As Supply Of Data Expands, So Does Supply Of Data Analytics PartnersThe increasing availability and complexity of consumer data is driving a correspondi ...
- Majority Of U.S. News Sites Have Trackers Sending Data To RussiaAbout 92% of major news sites in the U.S., U.K., Canada a ...
- Ad Industry Presses FTC To Endorse Nationwide Privacy Rules"We support a standard that would delineate proper and improper business behavior ...
- Google, University Of Chicago Sued Over Data SharingThe University of Chicago medical center, and Google got slapped with ...
