• by Ray Schultz , February 12, 2020

180byTwo has launched an AI-powered customer data and identity platform for B2B marketers. 

The new platform, Unifi, is designed to help B2B brands “simplify and accelerate the orchestration of their omni-channel marketing programs and to drive meaningful, measurable and repeatable long term results,” states Eric Shaffer, founder and CEO of 180byTwo.  

Shaffer adds that since “the inception of ABM, marketers have aspired to leverage their most important asset ‘'customer data' across traditional and digital marketing channels.”

The Unifi platform combines data matching, identity resolution, AI-powered predictive intent and analytics for B2B marketers, the company claims. 

It also serves as a central hub and translation tool for clients’ existing technology stacks, the company claims.

To execute its mission, 180byTwo is collaborating with Merritt Group, Oracle Data Cloud, Pubmatic, Lotame, and Marketo.