Tag results for "data"
- EU Data Watchdog Reports 'Serious Concerns' Over EU Microsoft ContractsThe European Data Protection Supervisor (EDPS) has found that Microsoft’s contracts wi ...
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enab ...
- Starvation Diet: Front-Line Workers Lack Access To DataThe best way to provide access may be to embed analytics rig ...
- Google Ads Conversions-By-Time Reporting Makes Much More SenseGoogle Ads recently introduced a reporting feature that allows marketers to s ...
- Data Reveals Volatility Among Top D2C BrandsDirect-to-consumer (D2C) brands may seem to come out of nowhere for ma ...
- Gartner: Only 10% Of Brands Take Full Advantage Of SearchInvestments in paid media rose from 23% of the total marketing budg ...
- Hunter Douglas Uses Speech Analytics Feedback To Improve Customer ExperienceManufacturer and marketer Hunter Douglas analyzed customer communications to identify when a ...
- UK Public Mistrustful On Data, But Only 1 in 5 Read T&CsAlthough 61% of the UK public believes more needs to be do ...
- B2B Data Gulch: Brands Lack Solid Acquisition StrategiesBrands' challenges include old data and a lack of time to devel ...
- One In Three B2B Marketers Cite Data As Critical ChallengeDun & Bradstreet's Marketing and Advertising Outlook found 88% of B2B markete ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinnessAll about the TV Viewability study IPG Media Labs recently released usi ...
- California Governor Signs Law Requiring Data Brokers To RegisterThe data broker bill, one of several new amendments to California's priva ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape DataA recent decision in the battle between analytics firm hiQ Labs a ...
- Apple Defends Sharing Browser Data With Google, TencentThe feature being debated is built into Apple's Safari web browser f ...
- Google Defines Its Commitment To Ad Targeting And Data TransparencyGoogle has moved deep into targeting with ads based on a comple ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOHVibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe BoardDe Nardis wanted to look at a brand's challenges first and th ...
- PepsiCo, Equifax Among Those Named IAB Data Rockstars 2019American businesses spent nearly $19.2 billion on audience data and solutions ...
- Here's One Data-driven Publisher That Calls On A BibleRefinery29 is on many, many platforms -- each with its own s ...
- Adjust Develops Retention Metric For AppsGaming apps achieved the highly overall retention rates. Yet, while the sub-catego ...
- Newswire Moves Into Earned Media Managed ServicesThe managed service focuses on performance-based marketing and is aimed at turni ...
- Why There's A Scarcity Of Valuable DataTo compete in a world where data requirements continue to increase, markete ...
- Senators Urge FTC Not To Weaken Children's Privacy RulesThe letter comes in advance of the FTC's planned Monday workshop ...
- How to Deepen and Scale an Affiliate Business"We knew there was a big opportunity here to capitalize on wh ...
- MediaMath Launches Source Platform With Ad Tech Leaders, PublishersSource is being designed to deliver a transparent and accountable supply cha ...
- London Court Decides Google Does Have A GBP3bn Case To AnswerThe Google You Owe Us court victory opens up a path ...
- The Gummed-Up Data MachineRegulators seem blissfully unaware that their actions regarding privacy are helping Facebo ...
- 83 Days Until Christmas -- When Will Marketers Spend Budgets?Kantar expects ad spending to rise for 2019 compared with the pri ...
- Cheetos Leverages Social Data To Reward Asteroids FansWhat's more, the data helped predict where the highest demand would ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy CompliantLexus joined several companies in an initiative that ensures its influencer marketi ...
